出海雷达

助理网红营销经理

Associate Influencer Marketing Manager

市场运营限定地区(需当地身份)
公司Digital Extremes
薪资70,000 - 85,000/年 CAD
工作地点Canada
地域资格限定地区(需当地身份)
时区要求日间重叠约 6 小时,基本正常作息
用工类型Full Time
发布时间12 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 Canada 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

职位描述
作为高级影响者营销经理,你将在与各大在线平台(Twitch、YouTube、TikTok 等)上的影响者和内容创作者合作中发挥关键作用,以支持 Digital Extremes 游戏(包括 Warframe 和 Soulframe)的全球市场推广和传播活动。

具有全球视野,建立与影响者和内容创作者的关系,研究并探索与他们合作的新创意机会,并在适当的情况下与代理机构和区域团队合作,开展全球活动。

职责

  • 通过付费、获得和自有渠道制定战略影响者营销计划、激活活动、媒体购买和合作伙伴关系,跨多个平台创建并执行有效的项目,以提升新发布产品的覆盖面、参与度和用户获取效果
  • 有效与 Digital Extremes 的影响者营销代理机构合作或进行管理,充分利用他们在构建流媒体项目、创意内容开发、活动策划、赠品、报告等方面的专长
  • 与 Digital Extremes 社区管理团队合作,协助支持社区创作者计划。与 Digital Extremes 社区和市场营销相关方整合,确保所有相关计划的一致性和协同效应,同时与开发团队合作,成为游戏专家,能够有效传达他们的愿景
  • 预测结果,跟踪表现,并对既定的 KPI 和指标进行报告,以帮助提供消费者洞察,并持续改进活动能力、效果和效率
  • 支持影响者营销项目的日常项目管理和执行,跟踪任务、资源和截止日期,跨多个跨职能小组工作,主要涉及付费社交、视频、促销和直播等内容,如 YouTube、Twitch、Twitter、TikTok 及类似平台
  • 探索创建新合作伙伴关系、创新项目、利用新渠道和集成新工具的方法,以提高现有渠道的表现,并扩展影响者营销能力,以支持多平台游戏发布,包括移动端
  • 作为全球影响者社区的积极成员,参加消费者展会和行业活动,与各渠道和几乎所有市场的创意合作伙伴建立并维护长期关系
  • 贡献
查看英文原文

ABOUT THE POSITION
As the Associate Influencer Marketing Manager, you will play a key role in working with influencers and content creators across major online platforms (Twitch, YouTube, TikTok, etc.) to support global marketing and communication campaigns for Digital Extremes’ games, including Warframe and Soulframe.

With a Global focus, develop relationships with influencers and content creators, research and explore new and creative opportunities to work with them, and, where appropriate, partner with agencies and regional teams for global campaigns.
RESPONSIBILITIES

  • Develop strategic influencer marketing plans, activations, media buys and partnerships through paid, earned and owned channels to create and execute effective programs across various platforms to improve reach, engagement and acquisition efforts of a new launch title
  • Effectively collaborate with or manage Digital Extremes’ influencer marketing agencies in supporting campaigns, taking full advantage of their capabilities across building streaming programs, creative content development, event planning, gifting, reporting and more.
  • Collaborate with the Digital Extremes Community Management team to help support the Community Creator Program. Integrate with Digital Extremes Community and Marketing stakeholders to ensure alignment and synergy across all relevant initiatives, while partnering with the Development team to become a game expert that effectively communicates their vision.
  • Forecast outcomes, track performance, and report on established KPI’s and metrics to help inform consumer insights and how we can continue to improve campaign capabilities, effectiveness and efficiencies
  • Support the day-to-day project management and execution of influencer marketing initiatives, track tasks, resources, and deadlines across various cross-functional groups primarily related to paid social, video, promotions and livestreams on channels such as YouTube, Twitch, Twitter, TikTok and similar.
  • Explore ways to create new partnerships, innovative programs, leverage new channels and integrate new tools to improve performance of existing channels and to expand influencer marketing capabilities helping support multi-platform game releases including mobile.
  • Attend consumer shows and industry events as an active and contributing member of the greater global influencer community to build and foster lasting relationships with creative partners across channels and nearly all markets.
  • Contribute responsibly as an accountable member of the Marketing group which includes forecasting marketing budgets, accurately tracking, and reporting on program costs.
  • Assist with central support tasks for Digital Extremes, while also maintaining project management tools such as JIRA, Google Docs, Confluence, Basecamp.
  • Other responsibilities as assigned.

REQUIREMENTS

  • 4+ years in publishing for video games or entertainment industries, including live service games, with at least 2 years of direct experience working with influencers and content creators.
  • Experience planning and executing Influencer Marketing programs, with AAA titles and live service games as a bonus.
  • Strong understanding of marketing, communications, and influencer / content creator platforms (e.g., YouTube, Twitch).
  • Creative skills to develop unique marketing programs and leverage analytics tools like Gamesight, Streamhatchet, or Sullygnome.
  • Detail-oriented, organized, and capable of managing multiple projects in a fast-paced environment, while working closely with cross-functional stakeholder groups, including marketing, development, and community teams.

PREFERRED EXTRAS

  • Experience working with or managing agencies in the planning and execution of short and long-term marketing campaigns
  • Understanding of live-service marketing strategies to engage and retain players
  • Basic skill in Photoshop / Rush / OBS
  • Basic skill with JIRA, Trello, Basecamp and Asana

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Digital Extremes is committed to providing a fair, equitable, and competitive package that reflects the value a candidate brings.
Salary Range: $70,000 - $85,000 CAD
Existing Vacancy: Yes – we’re currently hiring candidates for an existing vacancy in this position
We believe in the power of human connection. At Digital Extremes, we do not use artificial intelligence (AI) to screen, assess, or select candidates. All applications are reviewed by human, qualified recruiters.
During your interview, our recruitment team will leverage Gemini as a note-taker only. At Digital Extremes, a core value of our studio is that we do not leverage AI in any of our development processes; this is a strict company policy.
Please note that we permit the use of AI tools exclusively for administrative support, it is not used for candidate selection, screening, or any part of the decision-making process. All evaluations are conducted solely by our team to ensure our hiring remains a human-led process, just as our development remains the work of our artists and creators.

ABOUT DIGITAL EXTREMES

Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world's top independent video game development studios. Originating with the co-creation of Epic Games' multi-million unit selling Unreal® franchise including Unreal and Unreal Tournament, Digital Extremes went on to develop Dark Sector®, BioShock® for the PlayStation®3, the BioShock 2 multiplayer campaign, and The Darkness® II. The studio has reached its greatest critical and commercial success with the free-to-play action game, Warframe®, boasting a global community of 75 million registered players on PC, PS4™, PS5™, Xbox One™, Xbox Series X/S™, Nintendo Switch™, and iOS™. The studio's most recently announced project is the much anticipated Soulframe®, an open-world action-fantasy MMORPG title that is currently under development.

Digital Extremes is headquartered in London, Ontario, Canada, and is proud to be selected as one of Canada's Top 100 Employers.

For more information and exciting news related to Digital Extremes, please visit .

WHY WORK AT DIGITAL EXTREMES
At Digital Extremes, we don’t just make games - we craft immersive worlds that inspire and connect millions of players around the globe. Our award-winning studio is home to passionate, creative, and collaborative talent who thrive in a culture of innovation, inclusivity, and respect. We offer competitive compensation, industry-leading benefits, flexible work arrangements, and opportunities to grow your career while working on beloved titles like Warframe and the highly anticipated Soulframe. Whether you’re developing cutting-edge gameplay, designing stunning art, or supporting the teams that make it all happen, you’ll be part of a studio where your ideas matter, your contributions are valued, and your work leaves a lasting impact on our community.

Please note, some benefits may be subject to eligibility for employees.

JOIN US
At Digital Extremes, we believe our strength comes from the diversity of our people and the respect we show one another. We are an equal opportunity employer committed to creating a welcoming, accessible, and supportive environment where everyone can do their best work and feel valued for who they are. We welcome applications from all qualified individuals, including those from underrepresented communities and people with disabilities. If you require accommodations at any stage of the recruitment process, we will work with you to ensure you have the support you need. We truly appreciate your interest in joining our team, and while we may not be able to respond to every application, we will connect directly with candidates moving forward in the process.

Originally posted on Himalayas

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