出海雷达

市场传播负责人

MarCom Lead

市场运营限定地区(需当地身份)日间重叠约 2 小时,需偶尔早起或晚睡
公司Curewiki
薪资未公开
工作地点Belgium
地域资格限定地区(需当地身份)
时区要求日间重叠约 2 小时,需偶尔早起或晚睡
用工类型Full Time
发布时间22 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 Belgium 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。
作息提示:日间重叠约 2 小时,需偶尔早起或晚睡。

Curewiki 在欧洲运营一个由患者发起的临床研究发现平台。该平台正在获得顶级制药公司和CRO的支持,我们的医院覆盖范围通过与欧盟互操作性倡议相关的技术合作伙伴关系不断扩大,商业组织也正在围绕它逐步建立。故事本身就很强大,而且越来越强;现在它需要一位负责人。你作为第一位专职市场人员加入,向首席运营官汇报,从第一天起就拥有真正的所有权,并且面对的是一个正在快速发展的公司的发布日历。

MarCom 主管负责 Curewiki 如何与世界沟通。你将负责 B2B 和 B2C 观众的全部市场营销传播职能,并建立让内容、活动、事件和新闻能够规模化而不失精准度的系统。

这是一个需要在发布前思考的人所适合的角色。我们所处的领域高度受监管,我们如何表达同样重要,就像我们表达的内容一样。每一份输出都必须坚持以患者发起为核心,你将随着公司的发展塑造 Curewiki 的语气和传播原则。

你的职责:
内容与数字营销

  • 建立并运行一个利用人工智能的内容引擎,为 B2B 和 B2C 提供稳定高质量的内容流,使产出可以规模化而不会变成每个内容都是孤例——格式包括文章、视频、社交媒体等,针对研究和患者社区进行定制
  • 确保内容符合我们的商业目标,并能有效触达每个受众,为销售和合作团队带来参与度和高质量线索
  • 领导跨渠道的数字活动执行,实时分析表现并进行调整
  • 使用营销自动化工具优化邮件、再营销和社交媒体排期,与商业团队运行的外向引擎协调配合
  • 与外部合作者合作开展联合品牌活动,如网络研讨会和联合活动,保持信息与我们的品牌和定位一致

新闻与公告

  • 负责 Curewiki 的新闻和公告日历,包括合作和里程碑沟通,与我们的公关公司合作,采用以关系为导向的方法,专注于思想领导力和讲故事
  • 有策略地安排自有渠道的公告和新闻激活,根据最强有力的证据点来安排时间,而不是最早可能的时间点
  • 保证所有外部输出的准确性:不夸大 claims
查看英文原文

Curewiki operates a patient-initiated clinical research discovery platform live across Europe. The platform is gaining real traction with top-tier pharma sponsors and CROs, our hospital footprint is expanding through technology partnerships anchored in EU interoperability initiatives, and the commercial organisation is being built out around it. The story is strong and getting stronger; what it needs now is an owner. You join as the first dedicated marketing hire, reporting into the COO, with real ownership from day one and the announcement calendar of a scaling company ahead of you.
The MarCom Lead owns how Curewiki speaks to the world. You'll run the full marketing communications function across B2B and B2C audiences and build the systems that let content, campaigns, events, and press scale without losing precision.
This is a role for someone who thinks before they publish. We work in a highly regulated space, where how we say something matters as much as what we say. Every piece of output has to hold the patient-initiated line, and you'll shape Curewiki's tone of voice and communication principles as the company scales.
Your responsibilities:
Content & digital marketing

  • Build and run an AI-leveraged content engine that produces a steady, high-quality pipeline across B2B and B2C, so output scales without turning every piece into a one-off — formats span articles, video, social, and more, tailored to both the research and patient communities
  • Make sure content aligns with our commercial objectives and lands with each audience, driving engagement and quality leads for the sales and partnerships teams
  • Lead the execution of digital campaigns across channels, reading performance and adjusting in real time
  • Use marketing automation to streamline email, retargeting, and social scheduling, in coordination with the outbound engines run by the commercial team
  • Partner with external collaborators on co-branded work such as webinars and joint campaigns, keeping messaging consistent with our brand and positioning

Press & announcements

  • Own Curewiki's press and announcement calendar, including partnership and milestone communications, working with our PR agency on a relationship-led approach focused on thought leadership and storytelling
  • Sequence owned-channel announcements and press activations deliberately, timing each to the strongest proof point rather than the earliest possible moment
  • Guard claim accuracy in all external output: no overclaiming on product capabilities, partnerships, or results

Events

  • Own Curewiki's presence at industry events: keep the calendar current, coordinate preparation with the commercial team, and make sure we show up well
  • Track how events and press perform and what they contribute to awareness and pipeline

Requirements

  • You've built and run a content or communications function that scaled: more output, same or higher quality, and you can show the system that made it possible
  • You've worked in a regulated or high-accuracy context (healthcare, life sciences, finance) and treat accuracy and positioning as part of the craft, not an afterthought
  • You're an excellent writer and editor in English, across both B2B and B2C audiences, and it shows in work you can share
  • You run AI-first: you already use AI tools to multiply your production, and you can explain where you draw the human-judgment line
  • You manage content calendars, campaigns, press moments, and multi-channel work without dropping threads

Nice to have
· Dutch, French, German, or Spanish, given our markets
Benefits

  • Real ownership from day one as the first dedicated marketing hire.
  • A strong story to tell: real traction with top-tier pharma sponsors and CROs, and an expanding hospital footprint to build campaigns and announcements around
  • Remote work within the EU
  • A fast, transparent hiring process: intro call, hiring-manager deep-dive, practical working session, founder conversation, references — feedback at every step, completed in weeks not months
  • A high-velocity, mission-driven team that writes things down, moves fast, and takes AI leverage as a baseline in every role
  • The chance to define Curewiki's tone of voice and communication principles as the company scales.

Originally posted on Himalayas

本页面信息整理自 Himalayas,版权归原发布方所有。职位可能随时关闭,投递请以原始页面为准。 本站只做信息聚合展示,不参与招聘流程,也不向求职者收取任何费用。

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