VP, Digital Experience
职位简介角色摘要，数字体验副总裁拥有 Momentive 的数字收购和网络存在作为一个功能：付费数字营销，网站战略和开发，技术 SEO 和 AI 搜索可见性以及转换率优化。你将做什么 · 在付费数字市场上拥有策略，路线图和预算，网站经验，技术 SEO/AI 搜索 可见性和 CRO 作为一个统一计划。·设定网站的技术基础和优先事项：性能，结构数据，可访问性和平台架构。· 领导从仅用于搜索的优化转向结合搜索和人工智能答案引擎可见性，与 Marcomms 和集成营销团队协调引用建设和数字 PR. · 自有转换率优化：测试路线图，实验序列和报告改善管道。· 与集成营业主任，Marcomms 主任和创意主任合作，保持数字路线图与品牌和竞选日历一致。·管理供应商和代理关系在付费媒体，GEO,SEO,网络开发和分析工具中。·向 SVP 和执行领导团队报告数字绩效，将网站和道指标与管道和收入联系起来。·拥有付费的数字，网络和优化工作的综合预算，包括构建对购买以及内部对机构决策。在最初90天中的成功是什么？· 一个人完成每个付费的数码和网页/CRO 团队成员，并清楚了解团队结构和组织设计。·一个单一的数字路线图，协调付费，SEO 和 Web dev 优先事项 ·向 SVP 提交一份书面的二季度计划，涵盖团队结构，技术优先事项以及如何测量数字站点性能。我们正在寻找什么 · 10年以上数字营销，网络战略或相关领域工作，包括5年以上的管理董事或高级经理。·拥有付费和有机/网页数字工作的经验，或者对这两项工作都足够强大以可信地管理领导者。·技术 SEO,网站性能和转换率优化水平的记录。·熟悉生成引擎优化 (GEO) 或答案引擎优化的实践。·多个道和供应商之间组合预算管理的舒适性。·与品牌，创意和通信领导者的合作体验，而不仅是完善的合作伙伴。
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Job Description
Role Summary
The VP, Digital Experience owns Momentive's digital acquisition and web presence as one function: paid digital marketing, website strategy and development, technical SEO and AI-search visibility, and conversion rate optimization.
What You'll Do
· Own the strategy, roadmap, and budget across paid digital marketing, website experience, technical SEO/AI-search visibility, and CRO as one unified plan.
· Set the technical foundation and priorities for the website: performance, structured data, accessibility, and platform architecture.
· Lead the shift from search-only optimization to combined search and AI-answer-engine visibility, coordinating with the Marcomms and Integrated Marketing teams on citation-building and digital PR.
· Own conversion rate optimization: the testing roadmap, experimentation cadence, and reporting on improving pipeline.
· Partner with the Director of Integrated Marketing, Director of Marcomms, and Creative Director to keep the digital roadmap aligned with brand and campaign calendars.
· Manage vendor and agency relationships across paid media, GEO, SEO, web development, and analytics tooling.
· Report on digital performance to the SVP and executive leadership team, connecting site and channel metrics to pipeline and revenue.
· Own the combined budget for paid digital, web, and optimization work, including build-vs-buy and in-house-vs-agency decisions.
What Success Looks Like in the First 90 Days
· One-on-ones completed with every member of the paid digital and web/CRO teams, with a clear read on team structure and org design.
· A single digital roadmap that reconciles paid, SEO, and web-dev priorities
· A written 2-quarter plan presented to the SVP covering team structure, site technical priorities, and how digital performance will be measured going forward.
What We're Looking For
· 10+ years in digital marketing, web strategy, or a related field, including 5+ years managing directors or senior managers.
· Experience owning both paid and organic/web-side digital work, or a strong enough grasp of both to manage leaders in each credibly.
· A record in technical SEO, site performance, and conversion rate optimization at the strategy level.
· Working familiarity with generative engine optimization (GEO) or answer engine optimization (AEO) practices.
· Comfort managing a combined budget across multiple channels and vendors.
· Experience partnering with brand, creative, and communications leaders, not just performance-marketing peers.
· Direct, clear communication with an SVP and executive team
Nice to Have
· Experience in B2B SaaS, nonprofit technology, or association management software.
· Experience hiring or rebuilding teams from a smaller or destabilized starting point.
· Experience with Claude Co-work, Claude Code and creation of agentic workers to support tasks and development.
About Us
Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com.
Why Work Here?
At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here.
Medical, Dental & Vision Benefits
401(k) Savings Plan with Company Match
Flexible Planned Paid Time Off
Generous Sick Leave
Inclusive & Welcoming Environment
Purpose-Driven Culture
Work-Life Balance
Commitment to Community Involvement
Employer-Paid Parental Leave
Employer-Paid Short-Term Disability
Remote Work Flexibility
Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.
Originally posted on Himalayas