内容营销经理
Content Marketing Manager
职位名称：内容营销经理
工作地点：远程
职位类型：全职
关于职位：
Healthpilot 的使命是彻底改变人们认为选择合适的 Medicare 计划必须令人不知所措的观念。通过易于使用的比较平台、先进的匹配技术以及无可争议的人性化 Medicare 专家（他们不会因推销计划而获得报酬），我们独特地处于颠覆以利润为导向的 Medicare 行业的位置，并最终将受益人放在首位。
Medicare 市场是一个被塑造的市场：人们不知道 Medicare 购物可以更简单，他们尚未信任我们所提供的东西不是好得不真实。这就是你的作用：我们正在寻找一位充满好奇心、善于协作的内容营销经理，致力于帮助我们建立在野的可信度，并加强与现有和潜在客户的联系。
作为 Healthpilot 增长团队的一员，你将负责启动一个全渠道营销策略，以满足客户在整个 Medicare 购物旅程中的需求。你的目标是为新客户提供信任和信心，并最大化现有客户的忠诚度和留存率。你将通过提供高质量的内容、维护集中化的信息资源库，并确保 Healthpilot 生态系统中的一致和准确的信息来优化销售流程。
在这个职位中，你将：
- 制定并执行与业务目标和 Medicare 注册周期一致的内容营销策略。
- 推动我们的有机内容策略，建立强大的 Medicare 资源库，并为现有和潜在客户撰写生命周期沟通内容，随时间优化参与度。
- 为我们的全渠道营销活动创建和优化信息，包括付费媒体、按点击付费、短信、程序化广告、电子邮件等。包括但不限于对标题、行动呼吁、电子邮件内容和落地页进行 A/B 测试。
- 建立我们的信息手册，记录不同客户旅程阶段各渠道的成功信息和价值主张。
- 与我们的产品营销经理紧密合作，了解我们的买家角色和客户旅程图，测试和优化内容以满足营销生命周期中的客户需求。
- 跟踪和分析内容表现指标（有机流量、参与度、转化率），持续优化内容。
查看英文原文
Job Title: Content Marketing Manager
Location: Remote
Role Type: Full Time
About the Role:
Healthpilot’s mission is a big one – to fundamentally shift the perception that finding the right Medicare plan has to be overwhelming. With the combination of an easy-to-use comparison platform, sophisticated matching technology, and undeniably human Medicare experts (who are not paid to push plans), we are uniquely poised to disrupt the profit-driven Medicare industry and finally put beneficiaries first.
The Medicare market is a conditioned one: folks don’t know Medicare shopping can be easier, and they don’t trust yet that what we have to offer isn’t too good to be true. That’s where you come in: we’re looking for a curious, collaborative content marketing manager motivated to help us build brand trust in the wild and strengthen our relationship with our customers, current and future.
A member of Healthpilot’s Growth team, you will be responsible for activating an omni-channel marketing strategy that responds to the needs of our customers throughout their entire Medicare shopping journey. Your goal is to build trust and confidence among new customers, and maximize loyalty and retention among current customers. You will streamline the sales cycle by providing high-quality content, maintaining a centralized library of messaging resources, and ensuring that we have consistent and accurate messaging throughout the Healthpilot ecosystem.
In this role, you will:
- Develop and execute a content marketing strategy aligned with business goals and Medicare enrollment cycles.
- Champion our organic content strategy, building out a robust Medicare resource library and drafting lifecycle communications to both current and future customers, optimizing for engagement over time.
- Create and optimize messaging for our omni-channel marketing campaigns across paid media, pay-per-click, SMS, programmatic, email, and more. Including but not limited to A/B testing for headlines, CTAs, email content and landing pages.
- Build out our messaging playbook, documenting winning messages and value props across channels at different phases of the customer journey.
- Work closely with our product marketing manager to understand our buyer personas and customer journey maps, testing and optimizing content to address customer needs throughout the marketing lifecycle.
- Track and analyze content performance metrics (organic traffic, engagement, conversions), continuously optimizing content based on data insights and user feedback.
- Ensure all content is clear, compliant, and easy to understand for seniors.
What we’re looking for:
- 3–5+ years of experience in content marketing, preferably with B2C experience creating customer-driven content. Experience in healthcare a plus but not required.
- Exceptional writing and editing skills, with a knack for simplifying complex topics.
- Strong understanding of SEO, keyword research, and content analytics tools (Bing Webmaster Tools, Google Analytics).
- Experience managing campaigns, blog strategies, and multi-channel content distribution.
- Ability to work cross-functionally with our marketing agency, product, and design teams.
- Familiarity with Medicare, health insurance regulations, and compliance (a plus but not required).
What We Offer:
- A collaborative and innovative workplace where your ideas aren’t just heard—they make a difference. Here, your contributions shape our future.
- Competitive salary and comprehensive benefits package, including health insurance and retirement plans.
- Paid maternity and paternity leave
- 401k program with company match
As we gear up for growth, you’ll find ample opportunities to stretch, grow, and advance your career. At Healthpilot, we’re on the move, and we want you to move up with us.
Healthpilot is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
Originally posted on Himalayas