初级市场总监 || Hefty.gg
Junior Marketing Director || Hefty.gg
初级市场营销主管 — Hefty.gg
全职工作 | 初期3-4个月合同 | 有转为正式职位的可能
地点：[悉尼 / 远程 / 混合办公]
我们正在寻找一位积极主动、富有创意的营销人员，帮助增长 Hefty.gg 的用户量，通过社区互动、付费广告和合作提升订阅量。
这是一项实操性很强的工作，要求你了解在线社区，能识别目标受众聚集的地方，并知道如何将兴趣转化为注册用户。该职位初期为3-4个月合同，全职工作，根据表现和业务需求，有机会转为正式职位。
你将负责
- 与社区经理协作，在相关论坛、Reddit 社区、Facebook 群组和 Discord 频道中促进 Hefty.gg 的自然传播，建立关系并以符合每个社区规则的方式进行互动。
- 在 Facebook、Reddit 和其他相关平台管理付费广告活动，包括预算、定向、创意测试和优化。
- 识别并联系相关的意见领袖和创作者，开发合作和交叉推广机会。
- 制定赞助机会、赠品想法和推广活动，以扩大用户和订阅量。
- 在 LinkedIn、Facebook、X、Instagram、YouTube 和其他相关社交渠道上创建和协调营销内容。
- 跟踪活动结果、广告支出、用户获取成本和订阅转化率，利用数据优化表现。
- 与产品团队紧密合作，了解 Hefty.gg 的功能，并向潜在用户传达其价值。
我们希望你具备
- 数字营销、社区运营和付费社交媒体广告的实际经验。
- 熟悉 Reddit、Discord、Facebook 群组和在线游戏社区。
- 管理市场进入策略、广告预算和衡量活动表现的经验。
- 在奖励平台方面有经验者优先。
- 有信心联系意见领袖，协商合作并协调推广活动。
- 强大的文案撰写能力，能够根据不同平台和受众调整信息。
- 具有创造力、条理性和独立性，专注于增长用户和订阅。
- 对游戏感兴趣，并理解如何与游戏受众建立联系。
机会
你将获得
查看英文原文
Junior Marketing Director — Hefty.gg
Full-time hours | Initial 3–4 month contract | Potential to transition to a permanent role
Location: [Sydney / remote / hybrid]
We’re looking for a proactive, creative marketer to help grow Hefty.gg, bringing new users to the website and increasing subscriptions through community engagement, paid advertising and partnerships.
This is a hands-on role for someone who understands online communities, can identify where our audience spends time and knows how to turn interest into sign-ups. The position starts with a 3–4 month contract, working full-time hours, with the potential to transition to a permanent role based on performance and business needs.
What you’ll do
- Coordinate with the Community Manager to help organic promotion for Hefty.gg in relevant forums, Reddit communities, Facebook groups and Discord channels, building relationships and engaging in ways that respect each community’s rules.
- Manage paid advertising campaigns across Facebook, Reddit and other relevant platforms, including budgets, targeting, creative testing and optimisation.
- Identify and approach relevant influencers and creators to develop partnerships and cross-promotion opportunities.
- Develop sponsorship opportunities, giveaway ideas and promotional campaigns to grow users and subscriptions.
- Create and coordinate marketing content across LinkedIn, Facebook, X, Instagram, YouTube and other relevant social channels.
- Track campaign results, advertising spend, user acquisition costs and subscription conversions, using the findings to improve performance.
- Work closely with the product team to understand Hefty.gg’s features and communicate their value to potential users.
What we’re looking for
- Practical experience in digital marketing, community engagement and paid social advertising.
- Familiarity with Reddit, Discord, Facebook groups and online gaming communities.
- Experience managing go-to market strategies, advertising budgets and measuring campaign performance.
- Experience in reward platforms a bonus.
- Confidence reaching out to influencers, negotiating partnerships and coordinating promotions.
- Strong copywriting skills and the ability to adapt messaging for different platforms and audiences.
- A creative, organised and independent approach, with a clear focus on growing users and subscriptions.
- An interest in gaming and an understanding of how to connect with gaming audiences.
The opportunity
You’ll take ownership of day-to-day marketing activity for Hefty.gg, with room to test ideas, build partnerships and directly influence the product’s growth.
To apply: Send your CV and a brief introduction to [email / application link], including examples of campaigns, community growth or partnerships you’ve worked on and the results achieved.
Salary: $60,000 – $70,000 / yearOriginally posted on Himalayas