渠道市场经理
Channel Marketing Manager
渠道营销经理将作为澳大利亚和新西兰（ANZ）地区区域渠道增长、合作伙伴赋能及市场推广执行的关键推动者。该职位连接产品战略、区域市场需求与分销商执行，以加速需求创造，提升合作伙伴准备度，并扩大Renesas解决方案在工业、基础设施、能源、楼宇自动化和嵌入式系统应用中的采用。
该职位需要具备扎实的渠道营销专业知识、深厚的半导体市场理解能力，以及在电源、模拟和混合信号产品组合方面有实际操作经验者优先。成功候选人将与销售团队、产品组、分销商、生态系统合作伙伴和营销团队协作，通过以合作伙伴为主导的活动、解决方案定位和市场开发计划实现可衡量的业务影响。
关键职责
渠道策略与市场开发
· 负责并推动与全球解决方案营销和产品组优先级一致的区域渠道营销策略。
- 为分销商、大众市场客户和战略合作伙伴制定特定渠道的增长计划。
- 通过TAM/SAM/SOM分析、销售渠道洞察、分销商反馈和竞争情报识别高增长应用领域。
合作伙伴赋能与需求生成
· 建立并执行合作伙伴赋能计划，使分销商和渠道合作伙伴能够有效定位Renesas解决方案。
- 电源、模拟和混合信号产品组合的产品与解决方案培训。
- 合作伙伴就绪的演示文稿、作战卡、应用说明和销售手册。
- 活动工具包、网络研讨会内容、路演材料和潜在客户获取资源。
- 与分销商和渠道合作伙伴共同推动联合活动，生成合格机会并加快销售漏斗转化。
- 跟踪活动表现、合作伙伴采用率、潜在客户质量和收入贡献，持续提升渠道营销投资回报率。
解决方案定位与技术营销
· 与产品组、销售、现场应用工程师（FAE）和解决方案团队合作，定义以应用为导向的信息传递、参考解决方案和差异化使用案例。
- 支持解决方案提案，提供技术定位、应用框图、BOM级价值分析和竞争差异化。
- 将复杂的电源、模拟和混合信号产品功能转化为清晰的客户价值主张给渠道合作伙伴。
查看英文原文
The Channel Marketing Manager will be a key driver of regional channel growth, partner enablement, and go-to-market execution for Australia & New Zealand (ANZ) regions. This role connects product strategy, regional market requirements, and distributor execution to accelerate demand creation, improve partner readiness, and expand adoption of Renesas solutions across industrial, infrastructure, energy, building automation, and embedded system applications.
The role requires strong channel marketing expertise, deep semiconductor market understanding, and preferably hands-on experience in Power, Analog, and Mixed-signal portfolios. The successful candidate will work across sales, product groups, distributors, ecosystem partners, and marketing teams to deliver measurable business impact through partner-led campaigns, solution positioning, and market development programs.
Key Responsibilities
Channel Strategy & Market Development
· Own and drive regional channel marketing strategy aligned with global solution marketing and product group priorities.
- Develop channel-specific growth programs for across distributors, mass-market customers, and strategic partners.
- Identify high-growth application segments through TAM / SAM / SOM analysis, funnel insights, distributor feedback, and competitive intelligence.
Partner Enablement & Demand Generation
· Build and execute partner enablement programs that equip distributors and channel partners to position Renesas solutions effectively.
- Product and solution training for Power, Analog, and mixed-signal portfolios.
- Partner-ready pitch decks, battle cards, application notes, and sales playbooks.
- Campaign kits, webinar content, roadshow material, and lead-generation assets.
- Drive joint campaigns with distributors and channel partners to generate qualified opportunities and accelerate funnel conversion.
- Track campaign performance, partner adoption, lead quality, and revenue contribution to continuously improve channel marketing ROI.
Solution Positioning & Technical Marketing
· Collaborate with product groups, sales, FAEs, and solution teams to define application-focused messaging, reference solutions, and differentiated use cases.
- Support solution proposals with technical positioning, application block diagrams, BOM-level value analysis, and competitive differentiation.
- Translate complex Power, Analog, and mixed-signal product capabilities into clear customer value propositions for channel partners and end customers.
Go-to-Market Execution & Distributor Programs
· Lead regional GTM execution for channel-led growth programs in alignment with global solution marketing priorities.
- Develop compelling campaign themes, solution messaging, value propositions, application examples, and partner-facing launch packages.
- Partner closely with sales and channel teams to support mass-market initiatives, distributor readiness, webinars, trainings, MARCOM campaigns, roadshows, caravans, and incentive programs.
- Define measurable campaign targets, including partner engagement, leads generated, opportunity conversion, revenue influence, and design-win contribution.
Channel, Competitive & Market Intelligence
· Analyse distributor performance, channel coverage, customer segments, and competitive activity to identify growth opportunities.
- Conduct competitive analysis for target Bills of Materials (BOMs), power management architectures, analog signal-chain solutions, and system-level alternatives.
- Collect and synthesize partner feedback, sales insights, customer requirements, and product group inputs to refine positioning and campaign focus.
Performance Measurement & Channel ROI
· Track partner-led funnel progression, campaign performance, design-in activity, design-win influence, and direct/indirect revenue contribution using CRM and reporting tools.
- Use data-driven insights to optimize channel programs, improve campaign conversion, and prioritize high-value Power, Analog, and mixed-signal opportunities.
Key Stakeholders
- Regional Sales and Channel Sales Teams
- Product Groups for Power, Analog, Connectivity, and Embedded Processing
- Field Application Engineers and Technical Application Architects
- Distributor and Channel Partner Marketing Teams
- System Solution Teams, MARCOM, ecosystem partners, and strategic customers
- Bachelor’s degree in Engineering, Electronics, Electrical Engineering, Business, Marketing, or a related field.
- 8+ years of experience in channel marketing, product marketing, business development, technical sales, or semiconductor solution marketing.
- Strong experience in Power, Analog, and mixed-signal semiconductor products, including power management, signal chain, interface, sensing, connectivity, and embedded system use cases.
- Proven track record of working with distributors, channel partners, or ecosystem partners to execute demand-generation and market-development programs.
- Ability to convert technical product strengths into differentiated channel messaging, partner sales tools, and customer-facing value propositions.
- Demonstrated experience in GTM execution, campaign planning, partner enablement, funnel management, and cross-functional collaboration.
- Strong analytical, communication, stakeholder management, and program execution skills.
- Ability to operate effectively in a matrixed, cross-functional, and multicultural environment.
Preferred
· Experience working with semiconductor distributors and channel partners in ANZ.
- Exposure to industrial automation, building automation, energy, infrastructure, IoT, metering, motor control, or power conversion applications.
- Experience with co-marketing programs, distributor scorecards, partner portals, technical webinars, and sales enablement initiatives.
Key Competencies
· Channel-first growth mindset with strong partner orientation
- Deep understanding of Power, Analog, and mixed-signal market dynamics
- Ability to translate technical differentiation into compelling commercial value
- Strong business acumen, funnel discipline, and ROI-driven execution
- Excellent stakeholder influence across sales, product groups, distributors, and marketing teams
- Results-oriented ownership with strong program management and execution discipline
Originally posted on Himalayas