Senior Google Ads / SEA Specialist
你是我们广告方法背后的战略和实力力量。从性能策略到执行，你知道如何通过智能活动，数据驱动优化和自动化让客户成长。你开发并管理基于 SEA,显示 (GDN),YouTube 和源广告的全频道广告策略。与我们的 CRO 和 GTM 专家一起，你确保流量，数据和转换完美地一致。你也了解 Payed Social 如何提高覆盖率和重定位效率。你知道覆盖率与回报率之间的平衡以及将营销目标转化为可测量的增长。关键责任。· 建立，管理和优化在 Google Ads, Microsoft Ads 和 YouTube 中的竞选活动。· 使用基于源的广告 （动态搜索，重定位，寻找）. · 设置和管理购物，性能最大和本地运动。·分析数据和结果，将见解转换为明确的建议和具体下一步。· 在客户端组合中负责预算分配，预测和绩效目标。· 与 CRO 专家 （转换优化）和 GTM/ABM 专家 （数据流量和领先生成）合作。· 报告和呈现在 Looker Studio/GA4中的结果，包括优化建议。· 在性能团队内部积极贡献知识分享和创新。日复一日任务。· 每天监测，优化和测试活动 （A / B 测试，创造力，竞标策略）. · 在 Google 广告中工作，GA4,Looker Studio,Channable,Tag Manager,adCore,Trueclicks 和 Microsoft Ads. ·与 GTM 专家合作建立跟踪和转换测量。·为客户团队撰写报告和绩效更新 （客户沟通由 NL 团队处理）. · 制定明确的目标，截止日期和可收费的目标。· 具有至少5年以上作为 SEA/数字广告专家的经验。· 有强大的分析技能和商业思维方式。· B2B 和/或领先生成活动的经验；· 对 SEA,显示，视频和自动化原则的广泛知识。· 使用 Google Ads / Editor,GA4,Channable,SA360,adCore,Trueclicks 和 Microsoft Ads 等工具的经验.; ·了解料管理，基于 AI 的竞标策略以及转换跟踪。·熟练使用英语 （荷兰语是优势）. ·以结果为导向的心态对待一个人群。
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You are the strategic and hands-on force behind our advertising approach. From performance strategy to execution, you know how to make clients grow through smart campaigns, data-driven optimization, and automation.
You develop and manage omnichannel advertising strategies with a focus on SEA, Display (GDN), YouTube, and feed-based advertising. Together with our CRO and GTM specialists, you ensure that traffic, data, and conversion align perfectly. You also understand how Paid Social can boost reach and retargeting effectiveness. You know the balance between reach and return and translate marketing goals into measurable growth.
Key Responsibilities
- Develop integrated advertising strategies focused on SEA, Display (GDN), and YouTube.
- Set up, manage, and optimize campaigns in Google Ads, Microsoft Ads, and YouTube.
- Apply feed-based advertising (Dynamic Search, Retargeting, Prospecting).
- Set up and manage Shopping, Performance Max, and Local campaigns.
- Analyze data and results, translating insights into clear advice and concrete next steps.
- Take responsibility for budget allocation, forecasting, and performance goals within your client portfolio.
- Collaborate with CRO specialists (conversion optimization) and GTM/ABM specialists (data flows & lead generation).
- Report and present results in Looker Studio / GA4, including optimization recommendations.
- Actively contribute to knowledge sharing and innovation within the performance team.
Day-to-Day Tasks
- Monitor, optimize, and test campaigns daily (A/B testing, creatives, bidding strategies).
- Work in Google Ads, GA4, Looker Studio, Channable, Tag Manager, adCore, Trueclicks, and Microsoft Ads.
- Set up tracking and conversion measurement in collaboration with GTM specialists.
- Write reports and performance updates for client teams (client communication is handled by Team NL).
- Work towards clear goals, deadlines, and billable targets.
Requirements
- At least 5+ years of experience as a SEA / Digital Advertising Specialist.
- Strong analytical skills and commercial mindset.
- Experience with B2B and/or lead generation campaigns.
- Broad knowledge of SEA, Display, Video, and automation principles.
- Experience with tools such as Google Ads / Editor, GA4, Channable, SA360, adCore, Trueclicks, and Microsoft Ads.
- Understanding of feed management, AI-driven bidding strategies, and conversion tracking.
- Proficient in English (Dutch is a plus).
- Results-driven mentality and a team player within multidisciplinary teams.
- Experience with Paid Social (Meta, LinkedIn, or TikTok Ads) is a plus - you understand how these channels strengthen SEA within an omnichannel strategy.
- Bonus: experience with Dutch clients, market, or language.
You’ll Succeed in This Role If You
- Consistently help clients grow through campaigns that strengthen their overall marketing strategy.
- Exceed KPIs in terms of ROI, growth, and efficiency.
- Achieve contract renewals through proven results.
- Bill at least 80–90% of your hours on client work.
- Work independently but collaborate actively with fellow specialists.
Digital Toolkit
Google Ads, SA360, GA4, Looker Studio, Google Tag Manager, Channable, adCore, Trueclicks, Microsoft Ads, Orbit, Teamleader, Slack.
Behind the Scenes
You’re fully focused on performance and collaboration. Client communication runs through Team NL — you make sure campaigns deliver what they promise. Together with the performance team, you build a scalable and data-driven advertising approach that truly makes an impact.
AI
AI is part of your daily workflow. You use AI-driven optimization, predictive bidding, and smart
scripts to work faster, target better, and achieve stronger results.
Originally posted on Himalayas