Manager, Website & Search
**位置概述**纽约市食品银行正在寻找一个高度组织的，协作性和数字好奇专业人员来支持组织的日常管理和持续增长。报告给营销总监，这个角色将有助于管理网站更新，支持数字内容开发，协调数字项目，并在网络平台上保持一致，用户友好的体验。这一职位从计划和 SNAP 到志愿服务，发展和宣传关几乎在每个部门都工作。帮助协调数字需求并执行既定优先事项。理想候选人是一个强大的作家，可靠的项目经理和解决问题的人，他很舒服地执行 WordPress.这个人应该感到自信管理网站更新，支持数字通信项目，协调团队之间的工作流程，并通过有思维的数字体验帮助提高观众参与度。随着 Food Bank For NYC 继续投资于数字化转型，这一角色还将支持重点倡议，以客户自助服务，内容发现性和数字访问性为中心。#####**你会做什么****Website Management & Content Operations** - 作为我们网站开发合作伙伴的日常接触点，帮助组织每周的规划会议，在内部和外部团队之间分配工作，追踪成果，并确保项目按时及范围保持。- 在各部门协调数字项目的管理，包括竞选页面，网站改进以及 SharePoint,内网开发，网站重塑和未来数字体验计划等特殊项目。- 收集需求，协调资产，并在内部利益相关者和外部合作伙伴中管理项目工作流程。- 通过 Monday.com 来管理时间表，批准，文档和任务跟踪。- 定期与部门见面，了解即将到来的倡议，内容需求，运营挑战和数字可提供支持的机会。- 在网站，电子邮件，表格，登陆页面，短信和其他参与道中协调数字成果。- 支持即将到来的数字举措实施，包括资源中心，客户端门户端，聊天机器人体验和自助服务工具。**客户自助服务，搜索和内容战略** - 与项目合作伙伴和
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**Position Overview**
Food Bank For New York City is seeking a highly organized, collaborative, and digitally curious professional to support the day-to-day management and ongoing growth of the organization’s digital platforms and communications. Reporting to the Director of Marketing, this role will help manage website updates, support digital content development, coordinate digital projects, and maintain consistent, user-friendly experiences across web platforms.
This role works across nearly every department—from Programs and SNAP to Volunteer Services, Development, and Advocacy—helping coordinate digital needs and execute established priorities.
The ideal candidate is a strong writer, dependable project manager, and problem-solver who is comfortable with hands-on execution. This person should feel confident managing website updates in WordPress, supporting digital communications projects, coordinating workflows across teams, and helping improve audience engagement through thoughtful digital experiences.
As Food Bank For NYC continues to invest in digital transformation, this role will also support key initiatives focused on client self-service, content discoverability, and digital accessibility.
##### **What you'll do**
**Website Management & Content Operations**
- Serve as day-to-day point of contact for our website development partner helping run weekly planning meetings, allocate work between internal and external teams, track deliverables, and ensure projects stay on schedule and within scope.
- Coordinate digital project management across departments, including campaign pages, website enhancements, and special projects such as SharePoint, intranet development, website redesigns, and future digital experience initiatives.
- Gather requirements, coordinate assets, and manage project workflows across internal stakeholders and external partners.
- Manage timelines, approvals, documentation, and task tracking through Monday.com.
- Meet regularly with departments to understand upcoming initiatives, content needs, operational challenges, and opportunities where digital can provide support.
- Coordinate digital deliverables across the website, email, forms, landing pages, SMS, and other engagement channels as assigned.
- Support implementation of upcoming digital initiatives—including the Resource Hub, client portals, chatbot experiences, and self-service tools.
**Client Self-Service, Search & Content Strategy**
- Partner with Programs and other teams to identify the questions New Yorkers ask most and develop self-service content that helps answer them.
- Maintain Resource Hub and knowledge-base content, including FAQs, guides, and evergreen resources.
- Write, edit, and optimize website content based on audience needs and search intent.
- Manage ongoing SEO and GEO efforts to improve visibility across traditional and AI-powered search experiences.
- Support content development for future chatbot experiences, self-service tools, and digital resource navigation.
- Manage Google Business Profile information and ensure organizational listings remain accurate and up to date.
- Develop and manage a Reddit engagement strategy that brings subject-matter experts—from SNAP, Advocacy, and other teams—into conversations to answer New Yorkers’ online questions.
- Meet regularly with participating teams to identify common questions, edit and strengthen responses, prepare staff for engagement, and support timely, accurate, and respectful comment moderation.
- Build and maintain HubSpot forms, integrations, lists, and email automations connected to the site as needed.
**Analytics & Reporting**
- Support our digital optimization program by launching A/B tests, surveys, heatmaps, lightboxes, and behavioral analytics.
- Support website and campaign reporting in GA4, Looker Studio, Hotjar, and related platforms.
- Monitor website campaign page and content performance, search visibility, engagement trends, and user behavior.
- Regularly share reporting and insights with Director of Marketing and cross-functional teams.
- Oversee UTM governance across owned channels.
- Support Google Ad Grant and Paid Search strategy.
**What we're looking for**
- 3–5 years of experience in website management, digital communications, digital marketing, or a related field.
- Hands-on WordPress experience, including page builder environments.
- Strong writing, editing, and proofreading skills.
- Experience managing multiple projects and coordinating across teams.
- Working knowledge of web accessibility standards (WCAG 2.1 AA) and how to apply them to content.
- Familiarity with SEO and GEO content strategy, search optimization, and digital content best practices.
- Experience using AI tools for content development, research, and workflow support.
- Strong organizational, communication, and problem-solving skills.
- Ability to execute within established strategies while identifying opportunities for improvement.
**_Thisroleisprimarilyremotebutrequiresoccasionalon-siteattendanceformeetings,events,orotherbusinessneeds._**
**_The pay range for this role is between $95k - 105k_**
**Featured Benefits**
- Competitive Health Benefit Package (Medical, Dental & Vision)
- 403(b) Retirement Plan with company match
- Generous paid time off (PTO, Holidays, Birthday Off, Volunteer Time, 4-Day Work Weeks during the Summer & more!)
- Paid Parental Leave
- Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA) & Commuter Reimbursement Accounts (CRA)
- Learning & Development Opportunities (Robust LinkedIn Learning library, Lunch & Learn Sessions, internal employee development & more)
- EAP, wellness and mental health resources
- Discounted staff perks (e.g., movie tickets, gym memberships, travel)