Paid Search Specialist
描述 这个人将负责监督付费广告项目，活动和用于客户的道。他们的职责包括设定付费广播运动的目标和时间表，收集客户接触数据以及评估广告方法的成功.AtRankings.io,我们致力于为寻求在搜索引擎中积极增长的律师事务所提供端到端 SEM 服务，包括建立竞选活动，技术优化和关键词战略，包括谷歌 PPC,Google LSA,微软广告和新兴搜索道。· 监督付费搜索活动的设计和内容，以确保其满足目标受众需求 · 与领导层和账户管理人员合作确定付费搜寻项目目标并制定实现这些目标的计划 · 进行或直接对市场研究来帮助塑造付费搜查运动 · 在基本登陆页面设计和内容上工作 · 监管 LSA 帐户的管理，包括设置，优化和领先评级 ·控制付费广告预算来管理支出和最大化投资回报 · 管理/监督每个竞选活动以及分析结果来确定哪些成功和下一个竞选活动可以改善什么 ·与团队成员进行脑海风暴会议，培养新广告活动概念和最佳实践的想法 · 实施必要的转换跟踪，包括 CallRail 号码，帐户链接和基本 GTM 要求 · 1-3年的有偿搜索广告经验，重点放在 Google PPC 和 Google LSA 上 · 深入了解常见营销和付费广告最佳实践 ·有效沟通，包括写作，演讲，积极倾听和呈现 ·多任务和时间管理技能，使他们能够同时处理几个运动 · 与客户和其他部门一起项目工作时协作能力 · 分析数据和批判性思维技能，以审查和应用竞选结果 · 领导能力，包括动机，目标设定和项目管理 · 在规划，计划和实施活动时能够做出有效和高效的决定 · 使用竞选跟踪和计划软件很方便 · 有法律，金融或类似限制垂直方面的经验；受欢迎；与 Hubspot 或 Lead Docket 等 CRM 相关的经验；加薪资金58,000美元 ·
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Description
This individual will be responsible for overseeing paid ads projects, activities and channels used to reach customers. Their duties include setting goals and timelines for paid ad campaigns, collecting data on customer reach and evaluating the success of advertising methods. AtRankings.io, we are committed to providing end-to-end SEM services including the build out of campaigns, technical optimization, and keyword strategy for law firms looking for aggressive growth across Search Engines, including Google PPC, Google LSA, Microsoft Ads, and emerging search channels.
Responsibilities
- Oversee the design and content of a paid search campaign to ensure it meets the needs of the target audience
- Collaborate with leadership and account managers to determine the goals of paid search projects and strategize plans to meet those goals
- Conduct or direct market research to help shape paid search campaigns
- Work on basic landing page design and content
- Oversee management of LSA accounts, including setup, optimization and lead rating
- Control the paid ad budget to manage expenses and maximize the return on investment
- Manage / oversee campaigns and analyze results from each campaign to determine what was successful and what to improve for the next campaign
- Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts and best practices
- Implement required conversion tracking, including CallRail numbers, account linking and basic GTM
Requirements
- 1-3 years of experience with paid search ads, with an emphasis on Google PPC and Google LSA
- In-depth understanding of common marketing and paid advertising best practices
- Effective communication, including writing, speaking, active listening and presenting
- Multitasking and time management skills that allow them to work on several campaigns at once
- Collaboration skills when working on projects with both clients and other departments
- Data analysis and critical thinking skills to review and apply campaign results
- Leadership skills, including motivation, goal-setting and project management
- Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
- Comfortable using campaign tracking and scheduling software
- Experience with legal, finance or similar restricted vertical highly preferred
- Experience with CRMs like Hubspot or Lead Docket a plus
Benefits
- Starting Salary of $58,000
- Fully Remote
- Unlimited PTO
- $100 Wellness Reimbursement Program
- Quarterly training stipend for Professional Development
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Employer-Paid Health Insurance (For Employee)
What to Expect in the Interview Process
- Resume Review: Applications and resumes are reviewed by our Talent Acquisition team.
- One Way Interview: Selected candidates will receive a link to answer a short set of questions by video. Please plan to record your responses in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
- Live Zoom Interview:Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.
Originally posted on Himalayas