产品市场经理
Product Marketing Manager
产品市场经理
塑造全球生命科学的未来
你是否擅长将创新产品推向市场？能否将复杂的技术解决方案转化为客户易懂、销售团队喜爱的商业故事？如果你是一位有经验的产品市场专业人士，希望对全球最具影响力的的生命科学社区产生真正的影响力，我们期待你的加入。
在BioPhorum，你将推广帮助全球生物制药行业解决其最大制造和运营挑战的产品。与来自全球领先制药公司的行业专家合作，你将在推动产品采用和商业成功方面发挥关键作用。
为什么选择这个职位？
这远不止是一个传统的营销职位。
你将置身于产品、销售和市场营销的核心，从概念到发布乃至之后，负责制定上市策略。你所执行的每个活动都将影响我们的产品定位、客户与产品的互动方式，以及它们如何在全球生物制药领域改善成果。
你将拥有塑造信息、挑战假设、分析市场趋势并制定真正推动业务发展的活动的自由。
你将负责的工作包括：
· 领导新产品和重大改进的上市策略。
· 制定能引起科学和商业受众共鸣的产品定位和信息。
· 在数字、内容、合作伙伴和销售渠道上创建整合的营销活动。
· 为销售团队提供高影响力的演示文稿、案例研究、产品资料和发布材料。
· 分析市场趋势、客户洞察和竞争对手活动，以加强我们的商业定位。
· 与产品管理团队紧密合作，通过客户和市场情报影响产品战略。
· 测量活动表现，优化工作并展示商业影响。
· 管理活动预算并确保良好的投资回报率。
· 与产品、销售、客户成功和市场营销的各利益相关者合作，实现成功的发布。
关于你
你将在制药、生物制药、生命科学或其他技术型B2B环境中具备产品营销经验，并享受商业思维与战略营销相结合的工作环境。
你可能具备：
· 在制药、生物制药、生命科学或其它技术型B2B领域的成功产品营销经验
查看英文原文
Product Marketing Manager
Help Shape the Future of Global Life Sciences
Do you thrive on bringing innovative products to market? Can you turn complex technical solutions into compelling commercial stories that customers understand and sales teams love? If you're an experienced Product Marketing professional looking to make a genuine impact on one of the world's most influential life sciences communities, we'd love to hear from you.
At BioPhorum, you'll market products that help the global biopharmaceutical industry solve some of its biggest manufacturing and operational challenges. Working alongside industry experts from the world's leading pharmaceutical companies, you'll play a pivotal role in driving product adoption and commercial success.
Why This Role?
This is far more than a traditional marketing position.
You'll sit at the heart of Product, Sales and Marketing, owning go-to-market strategies from concept through to launch and beyond. Every campaign you deliver will influence how our products are positioned, how customers engage with them, and ultimately how they contribute to improving outcomes across the global biopharma sector.
You'll have the freedom to shape messaging, challenge assumptions, analyse market trends and develop campaigns that genuinely move the needle.
What You'll Be Doing
As our Product Marketing Manager, you will:
- Lead go-to-market strategies for new products and major enhancements.
- Develop compelling product positioning and messaging that resonates with scientific and commercial audiences.
- Create integrated marketing campaigns across digital, content, partner and sales channels.
- Equip our Sales teams with high-impact presentations, case studies, product collateral and launch materials.
- Analyse market trends, customer insights and competitor activity to strengthen our commercial positioning.
- Work closely with Product Management to influence product strategy through customer and market intelligence.
- Measure campaign performance, optimise activity and demonstrate commercial impact.
- Manage campaign budgets and ensure strong return on investment.
- Collaborate with stakeholders across Product, Sales, Customer Success and Marketing to deliver successful launches.
About You
You'll bring experience in product marketing within pharmaceuticals, biopharma, life sciences or another technical B2B environment and enjoy working where commercial thinking meets strategic marketing.
You'll likely have:
- Proven experience leading product marketing or go-to-market initiatives.
- Excellent copywriting and communication skills, particularly for technical or scientific audiences.
- A commercial mindset with the ability to translate marketing activity into business growth.
- Experience working closely with Product and Sales teams.
- Strong organisational skills and the ability to manage multiple priorities.
- Confidence influencing stakeholders across different functions.
- An entrepreneurial approach and a passion for delivering measurable results.
- Experience with CRM platforms, marketing automation tools, analytics software or SaaS products would be an advantage but isn't essential.
Why BioPhorum?
BioPhorum is a rapidly growing global organisation at the centre of the life sciences industry. We bring together the world's leading pharmaceutical and biotechnology companies to collaborate on shared challenges, accelerate innovation and improve patient outcomes.
When you join us, you'll enjoy:
- The opportunity to influence products used by the world's leading biopharmaceutical organisations.
- A collaborative, ambitious and supportive culture.
- The autonomy to own your work and bring new ideas to life.
- Exposure to senior industry leaders and cutting-edge developments across life sciences.
- Excellent opportunities for personal and professional development.
- Competitive salary and comprehensive benefits package.
Ready to Make an Impact?
If you're excited by the challenge of taking innovative products to market, influencing commercial strategy and working with some of the biggest names in global life sciences, we'd love to hear from you.
Apply today and help shape the future of the biopharmaceutical industry with BioPhorum.
Originally posted on Himalayas