出海雷达

市场经理

Marketing Manager

设计市场运营限定地区(需当地身份)
公司Evergreen Efficiency
薪资$90,000 - $100,000/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间15 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

关于Evergreen Energy Partners
Evergreen Energy Partners是一家虚拟的全服务能效公司。我们聘请在推动各类客户能效计划方面经验丰富的专家。我们的团队成员分布在全美各地。
我们是一个支持型团队,鼓励个人主动性和绩效表现。我们拥有积极向上的文化,在居家办公的虚拟办公室环境中注重工作与生活的平衡。这种成功的组合使我们多次入选《俄勒冈商业杂志》评选的“俄勒冈州100家最佳雇主”榜单。
职位描述:市场经理
市场经理负责为Evergreen的公用事业客户制定和执行市场策略。该职位需要与内部和外部客户建立牢固的关系,提供战略性的市场指导,并采用以结果为导向的方法制定计划、管理预算并报告绩效。
我们寻找一位具有战略眼光、以客户为中心的市场人员,能够将项目目标、受众洞察和绩效数据转化为有效的多渠道活动。如果您准备好帮助公用事业项目触达客户并实现有意义的成果,欢迎申请。
成功候选人需具备以下条件

  • 展现出可靠性、细致入微的注意力、及时响应以及清晰、及时的沟通能力。
  • 是有战略思维的人,能够将客户和项目目标转化为实际的市场建议。
  • 建立可信赖的关系,为内部和外部客户提供优质服务。
  • 在协作环境中茁壮成长,同时独立管理优先事项、决策和跟进工作。
  • 能够适应不断变化的工作量、客户需求和紧急请求,同时保持积极、以结果为导向的态度。
  • 具备创造力、良好的判断力、求知欲,以及学习能效行业概念的意愿。

主要职责

  • 制定符合项目目标和宗旨的客户定制化市场策略。
  • 深入了解每个项目,并确保市场策略与预期成果一致。
  • 制定年度客户市场计划和预算。
  • 与文案撰写者、设计师、网页开发人员和其他市场团队成员合作,进行策略和活动开发。
  • 为创意工作准备清晰的项目简报,包括项目目标、目的、受众、交付成果等。
查看英文原文

About Evergreen Energy Partners
Evergreen Energy Partners is a virtual full-service energy efficiency firm. We employ experts experienced in advancing energy efficiency initiatives for a wide array of clients. Our team members are in strategic locations across the United States.
We are a supportive team that rewards individual initiative and performance. We have a progressive culture that embraces work-life balance while working in a virtual office environment from your home. This winning combination has resulted in repeated selection among the top companies on Oregon Business Magazine's list of 100 Best Companies to Work for in Oregon.
Position Description: Marketing Manager
The Marketing Manager leads the development and execution of marketing strategies for Evergreen's utility clients. This role builds strong relationships with internal and external clients, provides strategic marketing guidance, and uses a results-oriented approach to develop plans, manage budgets, and report on performance.
We are looking for a strategic, client-focused marketer who can turn program goals, audience insights, and performance data into effective multi-channel campaigns. If you are ready to help utility programs reach customers and achieve meaningful results, we invite you to apply.
Successful Candidates

  • Demonstrate reliability, strong attention to detail, responsiveness, and clear, timely communication.
  • Are strategic thinkers who can translate client and program goals into practical marketing recommendations.
  • Build trusted relationships and provide excellent service to internal and external clients.
  • Thrive in a collaborative environment while independently managing priorities, decisions, and follow-through.
  • Can adapt to changing workloads, client needs, and short-notice requests while maintaining a positive, results-oriented approach.
  • Bring creativity, sound judgment, curiosity, and a willingness to learn energy efficiency industry concepts.

Key Responsibilities

  • Develop client-specific marketing strategies that support program goals and objectives.
  • Build a deep understanding of each program and ensure marketing strategies align with desired outcomes.
  • Prepare annual client marketing plans and budgets.
  • Collaborate with copywriters, designers, web developers, and other marketing team members on strategy and campaign development.
  • Create clear project briefs for creative work, including project goals, objectives, audiences, deliverables, and supporting information.
  • Coordinate technical and background content from program teams to support accurate project development.
  • Serve as the initial reviewer for creative projects, ensuring work meets client needs and brand standards, and coordinate internal and external reviews.
  • Manage and report on contracted marketing budgets.
  • Plan and optimize campaigns across email, web, paid search, digital advertising, and social media.
  • Use customer, CRM, and web data to develop audience segments, map customer journeys, and identify engagement patterns.
  • Establish KPIs and evaluate attribution, conversion, and ROI using analytics and automation platforms.
  • Translate campaign and audience data into actionable recommendations that improve marketing effectiveness.
  • Manage projects, timelines, and deliverables using project management software and proactive team communication.
  • Develop industry knowledge and integrate with program teams to provide effective consulting services.
  • Perform other duties and ad hoc projects as assigned.

Position Qualifications
The position requires strong client service, strategic thinking, and the ability to build positive working relationships. Candidates must be collaborative, proactive, receptive to feedback, and comfortable shifting between client-specific needs. Additional qualifications include:

  • Strong organization, attention to detail, and the ability to manage multiple priorities, interruptions, and changing schedules.
  • Excellent consulting, presentation, relationship-building, and written and verbal communication skills.
  • Ability to work autonomously and make sound decisions using discretion and creative problem-solving.
  • Demonstrated project ownership, including anticipating needs, driving solutions, and consistently following through.
  • Ability to present concepts to clients and work effectively with cross-functional team members.
  • Intermediate to advanced proficiency in Microsoft Office.
  • Familiarity with Adobe, digital media, analytics, marketing automation, CRM, and project management tools is preferred.
  • Strong background in digital marketing, audience insights, consumer analytics, and campaign performance measurement is preferred.
  • This is a fully remote position; however, candidates must reside in one of the following states: Washington, Oregon, Wyoming, Idaho, or Utah.

Preferred Skills/Experience

  • Bachelor's degree from an accredited college or university with major coursework in marketing or a related field; a graduate degree is a plus.
  • Seven to ten or more years of experience in marketing and client management.
  • Experience in the energy efficiency industry or another technical industry is a plus.
  • Experience developing marketing plans and budgets and reporting campaign performance to clients.
  • Experience managing multi-channel digital campaigns and using data to guide strategy and optimization.
  • Valid driver's license, dependable transportation, and verifiable insurance.

Physical Requirements
The physical requirements described here are representative of those that must be met by this position. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Sitting for extended periods and repetitive use of hands and fingers for computer work and keyboarding.
  • Seeing and hearing to gather and enter information and respond to telephone, video, and in-person inquiries.
  • Occasionally lifting, pushing, pulling, or carrying materials weighing up to 10 pounds.
  • Driving and climbing stairs as needed for work-related travel and activities.

Other Requirements

  • Drug test - must pass a pre-employment drug screen.
  • Pre-employment background check.
  • A solid internet connection, a dedicated and fully equipped home office for public or client-facing virtual on-screen meetings, and a reliable phone.
  • Evergreen will provide a computer, two monitors, a monitor stand, speakers, a webcam, a docking station, a wireless keyboard and mouse, and a surge suppressor.
  • We are a fully remote telecommuting organization. This position offers a significant amount of flexibility in line with meeting responsibilities. Some evening, early morning, and weekend meetings and events may occasionally be necessary.
  • Travel is required for Evergreen and client meetings and is typically arranged with one to two weeks of notice.
  • Required location: Idaho, Oregon, Utah, Washington, and Wyoming.

Benefits
In addition to your competitive salary, medical/dental/vision plan, disability and life insurance, and 401(k), we'll provide:

  • Generous paid time off (PTO) so you can recharge and enjoy life, plus $500 provided annually when you take a week-long vacation.
  • 401(k) company contributions to help build your nest egg.
  • Discretionary bonuses based on performance because your work deserves to be rewarded.
  • Professional development funds to learn new skills and grow.
  • 100% virtual company.
  • Paid volunteer day to make an impact in our communities.
  • Fun team outings and events to bond with your colleagues.

EEO M/F/D/V
Salary: $90,000 - $100,000Originally posted on Himalayas

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