高级 SEO 分析师
SEO Analyst SR
这是一个远程职位。
我们正在寻找一位高级SEO分析师加入阿根廷的团队。您的工作重点是提升我们的在线影响力，并通过有效的SEO实践为我们的增长策略做出贡献。理想的候选人应具备全面的SEO知识，能够独立工作，并在Refindable SEO总监的指导下开展工作。
职责
· 使用Screaming Frog抓取网站
- 进行技术SEO审计并提出关于网站结构、内部链接、规范化和/或内容重复、抓取预算优化等方面的建议。
- 制定与自然搜索和业务目标（如销售/潜在客户获取）一致的内容策略。
- 为特定客户提供内容简报
- 为特定客户提供内容优化
- 制作关于企业自然搜索表现的理解报告（包括上升或下降趋势），以便后续得出结论/建议。
- 熟练使用自然搜索工具和平台，包括但不限于Google Search Console、Google Keyword Planner、SEMrush、Screaming Frog等。
- 熟练使用GA4数据进行：
- 创建包含指标/维度的个性化报告
- 分析数字表现（不仅限于自然搜索），以理解并发现提升业务表现的机会。
- 对现有的SEO工作进行优先级排序，以最大化即时改进机会和收入生成。
- 自然搜索表现基准分析和竞争分析
- 差距分析（内容、外链建设等）
要求
- 全面掌握并有Onpage SEO、内容SEO和技术SEO的经验。
- 有电商SEO和Shopify SEO经验者优先考虑。
- 有网站迁移经验（包括内容和域名转换）者优先。
- 需要具备HTML、CSS的基础知识。
- 至少5年在类似职位（SEO分析师/专家/经理）中的实际经验。
- 有CRO（转化率优化）经验者优先考虑。
- 有Python/SQL经验者优先考虑。
- 有商业经验而非仅限于SEO领域者优先考虑。
虽然初期不是主要职责，但候选人应准备好用英语进行客户沟通，并具备优秀的口头和书面表达能力。
福利
- 加入一个重视并热爱灵活性的团队，同时具备成为行业领先者的动力
查看英文原文
This is a remote position.
We are looking for a SEO Analyst SR to join our team in Argentina. Your focus will be enhancing our online presence and contributing to our growth strategies through effective SEO practices. Ideal candidates will demonstrate a strong foundation in all facets of SEO, with the ability to work independently and under the guidance of Refindable's SEO Director.
Responsabilities
· Crawl sites using Screaming Frog
- Make technical SEO audits & technical recommendations around web structure, interlinking, canonicalization and/or cannibalization, crawl budget optimization and more.
- Make content strategies aligned with Organic and business goals (around sales / lead acquisition).
- Make content briefs for specific clients
- Make content optimization for specific clients
- Make reports on understanding Organic Performance of a business (both up or downtrends) to later make conclusions / recommendations.
- Be proficient working with Organic Search tools and platforms, including but not limited to Google Search Console, Google Keyword Planner, SEMRush, Screaming Frog, etc.
- Be proficient using GA4 data to:
- Create personalized reports with Metrics / Dimensions
- Analyze Digital performance (not only Organic) to understand and ideally discover performance opportunities to reach business performance goals.
- Triage and prioritize existing SEO efforts to maximize immediate improvement opportunities and revenue generation.
- Organic Performance benchmarking and competition analysis
- GAP analysis (content, link building and more)
Requirements
- Comprehensive knowledge and experience in Onpage SEO, Content SEO, and Technical SEO.
- Experience in Ecommerce SEO and Shopify SEO will be considered a plus.
- Experience with site migrations, including content and domain transitions, is advantageous
- It is expected to have functional knowledge of HTML, CSS
- Minimum of 5 years of proven experience in SEO in similar roles (SEO Analyst/Specialist/Manager).
- Doing CRO (Conversion Rate Optimization) will be considered a plus
- Python / SQL experience will be considered a plus
- Business experience and not only SEO scope will be considered a plus.
Although not the primary responsibility initially, the candidate should be prepared for client-facing communication in English and should possess excellent verbal and written communication skills.
Benefits
- Be part of a Team that lives and loves flexibility but has the drive to become one of the best agencies working for Worldwide clients.
- Strong work-life balance culture
- Flexible work arrangements
- Flexible working time
- Gifts for special days
- Competitive payment structure.
- Competitive Bonus structure.
- Full REMOTE Work.
- 15 working days off.
Originally posted on Himalayas