Principal Product Marketing Manager (AI Gateway)

Overview
We are seeking our new Principal Product Marketing Manager (AI Gateway) to join the Axway team!
Axway’s AI Gateway helps enterprises govern AI model interactions and agent access with policy controls, security, observability, and accountability. It is part of a wider Amplify approach that connects enterprise AI with API Management, multi-pattern integration, and service engagement in complex hybrid environments.
We are hiring a senior, hands-on Product Marketing professional based in the US to make Axway’s AI Gateway more visible and credible through exceptional thought leadership, direct analyst engagement, and strong industry speaking. You will execute within the global Product Marketing strategy, work autonomously, and personally produce high-quality content rather than primarily coordinate other writers.
Location: United States
Remote: U.S. based with limited travel
Responsibilities
CORE PRODUCT MARKETING RESPONSIBILITIES
Product marketing and positioning execution

• Translate the approved positioning for Axway’s AI Gateway and the wider Amplify platform into clear product narratives, persona-based messaging, differentiated value propositions, and credible customer use cases.

• Communicate the role of AI governance alongside API Management, multi-pattern integration and enterprise service discovery without confusing product boundaries or overstating capabilities.

• Adapt narratives to technical and business buyers including CIOs, CISOs, architects, AI leaders and integration teams across financial services, manufacturing, healthcare and government.

Go-to-market and launch delivery

• Own assigned product marketing workstreams for launches and releases: messaging, market-facing assets, FAQs, customer use cases, commercial readiness and coordinated field communications.

• Work closely with Product Management, Sales, Field Marketing, and partner teams to deliver complete assets on agreed timelines and maintain consistent global positioning.

Hands-on writing and customer proofing

• Personally research, outline, write, refine and deliver high-quality white papers, solution briefs, product presentations, value decks, articles and campaign source content. This is a writing and creation role, not a content coordination role.

• Build evidence-based customer stories and technical proof points from interviews with product experts, field teams, and customers. Validate claims and distinguish current capabilities from the roadmap.

Independent cross-functional delivery

• Convert a strategic brief into an actionable plan, gather input, resolve routine obstacles, coordinate reviews, and ship finished outputs with minimal supervision.

• Use field feedback, analyst research, competitor signals and customer insights to recommend practical improvements within the agreed global Product Marketing direction.

ROLE SPECIALISATION
Thought leadership and external market voice

• Build and execute an editorial and thought-leadership program for Axway’s AI Gateway, with informed points of view on enterprise AI governance, agentic AI, MCP services, secure model access and the relationship between AI, APIs and integration.

• Personally author opinion pieces, executive narratives, keynote content, white papers and speaking abstracts that connect technology to business outcomes for regulated enterprises.

Events, speaking and industry influence

• Represent Axway as a credible subject-matter speaker at relevant industry conferences, panel discussions, webinars, executive roundtables and customer events; partner with Events and Communications on event selection and speaker preparation.

• Prepare presentation storylines and deliver engaging talks independently, adapting material for both technical audiences and executive decision-makers.

Analyst Relations delivery

• Lead the Product Marketing contribution to analyst briefings, inquiries and relevant evaluations with Gartner, Forrester, IDC and specialist research firms in collaboration with corporate Analyst Relations.

• Write briefing narratives, build evidence packs, prepare responses, participate in analyst conversations, and translate research feedback into actionable content and positioning improvements.

Qualifications
EXPERIENCE THAT WILL HELP
Required (each one rules a candidate in or out)

• 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables.

• Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs.

• Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business, and technical audiences.

• Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms.

• Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials.

• Demonstrated autonomy, prioritization, and delivery reliability across multiple concurrent workstreams.

• Hands-on Analyst Relations experience: direct participation in industry analyst briefings, inquiries, or formal evaluations and personally prepared analyst-facing materials.

• Proven external presenting or speaking experience including industry conferences, webinars, panels or executive events; ability to represent the company independently.

Helpful, not required

• Previous Product Marketing experience within the enterprise software industry, preferably in API Management, Integration, AI infrastructure or closely related technology markets.

• Familiarity with AI security, API security, identity, data governance, iPaaS, hybrid connectivity, or enterprise middleware.

• Experience with regulated-industry buyers and relevant frameworks such as NIST AI RMF, HIPAA, FedRAMP

• Experience with new categories, growth-stage initiatives, global launches, and cross-regional collaboration

Company Overview
Axway has been shaping the future of enterprise integration for over 25 years. We are recognized as global industry leaders, helping organizations drive digital transformation with secure, mission-critical software that powers impactful business outcomes.
As part of 74Software, we're backed by a group of leading software companies delivering mission-critical solutions worldwide. Our focus is on delivering long-term value, leveraging cutting-edge technology, and fostering strong client partnerships. Join us and be part of a collaborative, forward-thinking team shaping the future of enterprise integration solutions.
Why Axway?
At Axway, we believe we're better together. We celebrate diverse perspectives and experiences, knowing our people are our greatest strength. Join us and be part of a team where you can thrive, grow, and make an impact.
We offer benefits that support your health, growth, and lifestyle, so you can thrive at work and beyond, including health coverage, retirement plans, paid time off, flexible work, career development, competitive pay, and global culture perks.
Equal Opportunity Employer
We are committed to providing equal opportunities and ensuring a fair and inclusive recruitment process. We do not discriminate on the basis of age, disability, gender, sexual orientation, race, religion, or any other protected characteristic.
Originally posted on Himalayas