招聘营销经理
Recruitment Marketing Manager
职位概述：
我们正在寻找一位招聘营销经理，加入公司的人力资源部门。
该经理将为一家全球远程办公招聘公司工作，提供多种集成增值服务，主要专注于中小企业领域。公司的服务对象包括企业雇主、求职者、招聘人员、远程办公注册专家等。
作为招聘营销经理，您的职责包括：
- 本地及国际招聘（雇主和求职者）
- 营销GVW的远程办公招聘机会和增值服务。
- 与社交媒体专家合作，制定并实施全球营销计划，
- 管理现有和新的品牌建设活动，开发和管理特定行业的营销项目，包括执行批准的营销策略。
- 设定目标，培训、指导和支持招聘顾问，符合GVW的预算预测。
总而言之，您将帮助我们成为全球远程工作的标杆，赋能全球员工实现其全部潜力。
职责范围
营销经理负责管理和支持招聘顾问（全球范围内），所有营销活动以及与此相关的运营和行政事务。该职位将向人力资源总监汇报，人力资源总监会向管理团队/董事会提供反馈。
职位描述
职责和义务：
- 根据批准的营销策略，制定GVW年度营销运营计划。
- 评估营销活动的效果并提出改进建议。
- 为GVW的目标受众提升其价值主张做出贡献。
- 按照批准的计划，推出营销目标，旨在通过主要关注适用的社交媒体平台，建立GVW的全球品牌。这包括初步研究、目标设定、制定营销方案、与负责创意和制作过程的GVW社交媒体代理机构进行沟通，并监控和评估结果。
- 确保营销活动有效且高效地执行，以实现总体目标，按时完成任务，并有效管理预算。
- 维护和发展现有的和新的客户关系。
查看英文原文
Job Overview:
We are looking for an ideal candidate as a Recruitment Marketing Manager to work in the Human Resources Department of our company.
The Marketing Manager will be working for a global remote working recruiting company with several integrated value-added services, focusing primarily on the SME sector. The company’s services include businesses and employers, job seekers, recruiters, remote working registration experts and other services.
As a Recruitment Marketing Manager, your duties will include:
- Local and international recruiting (employers and job seekers)
- Marketing GVW’s remote working recruitment opportunities and value-adding services.
- Developing and implementing a strategic marketing plan for global implementation jointly with the social media specialist,
- Manage current and new brand building activities, develop and manage sectors specific marketing projects including executing the approved marketing strategy.
- Setting targets, train, guide and support recruitment consultants in line with GVW’s budget projections.
To summarise, you will assist us to be known as the gold standard for global remote work by empowering the global workforce to achieve their full potential.
Accountability
The Marketing Manager is responsible to manage and support the recruitment consultants (globally), all the marketing activities, and all aspects of operations and administrations attached to this area. The incumbent will report to the HR Director who in turn will provide feedback to the Management Team/Board of Directors.
Job Description
Duties and Responsibilities:
- Development of GVW’s annual marketing operational plan as derived from the approved marketing strategy.
- Evaluate effectiveness of marketing activities and recommend improvements.
- Contribute to the enhancement of GVW’s value proposition to its target audiences.
- As per approved plan, roll-out the marketing objectives with the aim to build the GVW brand globally by primarily focusing on applicable social media platforms. This involves initial research, objective setting, developing marketing briefs, liaising with GVW’s social media agency responsible for the creative and production process, and monitoring and evaluating the results.
- Ensuring that marketing campaigns are effectively and efficiently executed in that the overall objectives are achieved, deadlines are met, and budgets are managed effectively.
- Maintaining and developing both existing and new customer relationships, communicating with customers (newsletters, mail-shots); updating customer relationship management systems.
- To ensure where possible that all marketing campaigns are tracked and monitored.
- To consult and work with the management team, partners and consultants within GVW to develop and build ownership of plans and targets in order to ensure that implementation is seamless, targets achieved and integrated into relevant operational plans.
- Build a positive and supportive culture among global remote workers.
- Generate a caring culture among GVW’s recruitment consultants
- Sharing job ads on different online platforms.
- Researching, advertising and marketing trends in the staffing industry.
- Developing monthly reports on recruitment marketing metrics.
- Strong knowledge of employer branding and recruitment marketing strategies.
- Keeping yourself up-to-date with the latest trends in the recruiting process.
Job Specification
Requirements necessary for the job:
- Qualifications: B. Degree in Marketing or equivalent
- Proven 2 years of experience in recruiting Marketing Manager or Recruitment Marketing Specialist.
- Minimum of 5 years work experience in recruitment (employers and candidates).
- A proven track record of successes in te recruitment industry.
- Extensive stakeholder relations management.
- A sound understanding and experience of developing marketing strategies and plans, initiating and conducting marketing campaigns and the processes involved in producing marketing materials.
- Has a clear understanding of the direct and indirect contributions s/he makes to the company’s bottom line. Understands how the company’s various products and services contribute to revenue generation.
- Actively engages in learning about the market place, marketing trends and specific clients.
- Excellent people skills
- Project management
- As this is a global remote working position, the candidate needs to have excellent computer skills, a quality computer/laptop and good/stable Internet connectivity and English proficiency.
Remuneration: Commission-based on the overall revenue generated by Recruitment Consultants
Originally posted on Himalayas