增长营销副总裁
Vice President of Growth Marketing
Etna Interactive 是一家以远程办公为主的数字营销机构,目前正寻找一位增长营销副总裁(VPGM),负责制定绩效策略,推动可衡量的客户成果,并提升我们整个机构的增长交付方式。
这是一个高级管理职位,适合在战略、绩效和团队领导力交汇点上茁壮成长的人。您将负责付费媒体、营销运营和策略,确保整个营销漏斗中的一致性、问责制和成果。如果您能够退后一步定义战略,同时深入执行,并且非常重视可衡量的影响,那么这个职位适合您。
*候选人必须居住在加利福尼亚州、科罗拉多州、亚利桑那州、佐治亚州、密歇根州或华盛顿州。
为什么选择 Etna?
- 我们践行我们的价值观
- 灵活的远程工作文化,支持工作与生活的平衡
- 进步的带薪休假制度,鼓励休假和休息
- 我们的员工
- 在这里工作的最喜爱的部分是与同事一起工作
- 我们是精明、好奇的问题解决者
- 我们体贴、公正、善良的人
- 我们有趣、喜欢双关语,对所做的事情充满热情
- 我们坚韧不拔、专注、终身学习者
- 我们关心员工,提供非同寻常的福利
- 100% 的雇主资助医疗保险
- 带有雇主匹配的 401(K) 计划
- 个人发展和培训机会
- 家庭办公室设置补贴
- 雇主资助的寿险和长期残疾保险
作为 Etna 的增长营销副总裁,您将负责以下工作:
总体而言,VPGM 有以下职责:
- 通过掌控组合表现,推动整体增长战略和客户成果,确保活动持续带来可衡量的业务结果并超越 KPI
- 领导所有营销渠道的绩效优化,确保高效执行、持续改进和高质量交付,与客户目标保持一致
- 建立、领导和发展高绩效团队,通过指导总监并培养问责制、协作和持续改进的文化
- 监督整合的全漏斗营销策略,使获取、转化和留存相协调,以最大化收入增长
- 确保强大的营销运营表现,推动所有客户项目中的效率、可扩展性和有效执行
- 指导机构产品的演变
查看英文原文
Etna Interactive, a remote-first digital marketing agency, is currently seeking a Vice President of Growth Marketing (VPGM) to lead performance strategy, drive measurable client outcomes, and elevate how we deliver growth across our agency.
This is a senior leadership role for someone who thrives at the intersection of strategy, performance, and team leadership. You’ll oversee Paid Media, Marketing Operations, and Strategy, ensuring alignment, accountability, and results across the full marketing funnel. If you’re someone who can step back to define strategy and dive deep to drive execution, and you care deeply about measurable impact, this role is for you.
*Candidates must live in California, Colorado, Arizona, Georgia, Michigan, or Washington.
Why should you choose Etna?
- We live our values
- Flexible and remote work culture that supports work / life balance
- Progressive paid time off system where taking vacations and time off is encouraged
- Our people
- Everyone’s favorite part of working here is the people they work with
- We are scrappy, curious problem-solvers
- We are considerate, fair, good humans
- We are fun and pun-loving, passionate about what we do
- We are tenacious, committed, life-long learners
- We care for our people and provide uncommonly good benefits
- 100% employer-sponsored medical coverage for you
- A 401(K) plan with an employer matching component
- Personal development and training opportunities
- Home office set-up stipend
- Employer-sponsored life insurance & long-term disability insurance
What will you do as a Vice President of Growth Marketing at Etna?
At a high level, the VPGM has the following responsibilities:
- Drive overall growth strategy and client outcomes by owning portfolio performance and ensuring campaigns consistently deliver measurable business results and exceed KPIs
- Lead performance optimization across all marketing channels, ensuring efficient execution, continuous improvement, and high-quality delivery aligned to client goals
- Build, lead, and develop high-performing teams by mentoring Directors and fostering a culture of accountability, collaboration, and continuous improvement
- Oversee integrated, full-funnel marketing strategies that align acquisition, conversion, and retention to maximize revenue growth
- Ensure strong marketing operations performance, driving efficiency, scalability, and effective execution across all client programs
- Guide the evolution of agency products and operational protocols, adapting to new technologies and advancing performance marketing capabilities
- Drive client retention and account growth by partnering with Client Services to strengthen relationships and expand lifetime value
- Contribute to revenue growth and forecasting by aligning performance outcomes with business targets and identifying expansion opportunities
- Establish and lead data and analytics frameworks, including clear metrics, reporting, and dashboards to enable informed decision-making
- Maintain deep industry and channel expertise to ensure strategies remain competitive, innovative, and aligned with market trends
Why should Etna choose you?
Our firm has made a big name for itself in the medical marketing space; our clients expect and deserve the attention of a professional with:
- BA/BS in Marketing, Business, or related field, or equivalent experience with 10+ years actively working in and contributing to digital marketing
- 5+ years of leadership experience within a digital marketing agency, with a hands-on approach to guiding teams and outcomes
- Deep, first-hand expertise across digital marketing channels with a proven track record of personally driving performance and ROI
- Demonstrated ability to develop, execute, and scale data-driven marketing campaigns, staying closely involved in both strategy and execution
- Strong, working knowledge of websites, social media, and full-funnel digital marketing, with experience applying these in real-world scenarios
- Ability to analyze data directly, generate insights, and translate findings into clear, actionable strategies that drive results
- Effective leader and communicator who actively collaborates across teams and contributes to decision-making, not just direction-setting
- Proven problem-solver who identifies issues early and takes an active role in implementing practical, effective solutions
- Highly organized and detail-oriented, with the ability to manage multiple priorities while staying engaged in the work
- Curious, adaptable, and collaborative, with a positive attitude and a continuous improvement mindset grounded in doing, not just directing
All candidates considered for interview must first complete a verbal assessment to demonstrate deep first-person experience in forensic SEO, answer engine optimization, advanced campaign tracking principles, and paid search and social campaign optimization.
We have a special interest in finding candidates with excellent organization and communication skills. While a strong skill set and innate intelligence will get you in the door, a kind personality, and the ability to fit in with our team here at Etna are necessary traits of a successful applicant.
Since 2002, Etna Interactive has helped clinical and aesthetic practices, hospitals, insurance companies, and medical device manufacturers educate and attract new patients. Our small firm has made a big name for itself in the medical marketing industry, and our clients expect the attention of an experienced professional at every step.
Salary:
The estimated base salary for this role ranges from $140,000 - $175,000 per year. However, it is important to note that compensation may vary depending on several factors, primarily the candidate's level of experience and qualifications.
At Etna Interactive, we strive to offer competitive compensation packages that align with industry standards and reflect the value of the skills and expertise that candidates bring to the table. The final compensation offered will be determined based on a comprehensive assessment of factors including (but not limited to) relevant work experience, educational background, demonstrated skills and abilities, and the specific requirements of the position.
Application Instructions:
To apply:
- Familiarize yourself with our company, our clients, and the work we do.
- Apply at and upload:
- Your résumé
- A cover letter (PDF preferred)
Etna Interactive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Etna Interactive complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Applicants and future applicants, we want to emphasize that we will never send unsolicited emails to any applicants or future applicants. If you receive any email claiming to be from us but did not apply directly through our official channels, please disregard it, as it may be a phishing attempt.
Originally posted on Himalayas