Social Media Manager
公司的发展，我们正在建立一个以优秀品味，清洁成分和大胆，青年优先态度为基础的下一代饮料品牌。我们的愿景是创造现代化吸引力和强大的文化相关性的大众市场产品。这是加入快速增长的挑战品牌并在塑造其身份，声音和成长旅程中发挥关键作用的机会。角色概述这一职能将引领整个博帕尔和印多尔各地的营销功能。你将负责数字化需求创造，加强零售品牌的可见性，执行本地激活，管理内容和活动，并建立一个支持执行两座城市的实习生团队。理想候选人同样舒适分析 Meta Ads 的性能，规划零售采样活动，协调影响者，确保我们的 POSM 及时到达商店。关键责任：数字营销 & 品牌增长 ·与业务目标一致的整体数字营销策略开发和执行。·管理所有社交媒体平台包括 Instagram,Facebook,LinkedIn 和 YouTube. · 创建和维护月度内容日历。· 在 Meta,Google 和其他数字道中规划并优化付费活动。·管理影响力营销和创造者合作。·监督网站更新，SEO 和有机流量增长。·执行电子邮件营销和客户参与的运动。·使用谷歌分析，Meta Business Suite 等报告工具监测竞争对手的活动，新兴趋势和客户见解来提高营销效率。内容与社区管理。·在所有数字平台上建立吸引人的品牌沟通。·与摄影师，设计师，录像画家和内容创作者协调。· 写有说服力的标题，宣传复制和产品沟通。·通过积极参与建立和培养在线社区。· 在所有接触点上确保品牌信息和视觉身份的一致性。贸易营销与离线活动。· 规划并执行博帕尔和印多尔各地的商业营销举措。·管理包括 POSM,店内可见性和商品化等零售品牌。·开展产品样本取消运动，大学激活和当地市场营销活动。·协调销售团队进行市场推出和促销活动。
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This is a remote position.
About the Company
We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.Role OverviewThis role will lead the entire marketing function across Bhopal and Indore. You will be responsible for creating demand digitally, strengthening brand visibility at retail, executing local activations, managing content and campaigns, and building a team of interns who support execution across both cities.The ideal candidate is equally comfortable analyzing Meta Ads performance, planning retail sampling activities, coordinating influencers, and ensuring our POSM reaches stores on time.
Key Responsibilities
Digital Marketing & Brand Growth
· Develop and execute the overall digital marketing strategy aligned with business objectives.
- Manage all social media platforms including Instagram, Facebook, LinkedIn and YouTube.
- Create and maintain monthly content calendars.
- Plan and optimize paid campaigns across Meta, Google and other digital channels.
- Manage influencer marketing and creator collaborations.
- Oversee website updates, SEO and organic traffic growth.
- Execute email marketing and customer engagement campaigns.
- Monitor campaign performance using Google Analytics, Meta Business Suite and other reporting tools.
- Track competitor activities, emerging trends and customer insights to improve marketing effectiveness.
Content & Community Management
· Create engaging brand communication across all digital platforms.
- Coordinate with photographers, designers, videographers and content creators.
- Write compelling captions, campaign copy and product communication.
- Build and nurture the online community through active engagement.
- Ensure consistency in brand messaging and visual identity across all touchpoints.
Trade Marketing & Offline Activations
· Plan and execute trade marketing initiatives across Bhopal and Indore.
- Manage retail branding including POSM, in-store visibility and merchandising.
- Execute product sampling campaigns, college activations and local marketing events.
- Coordinate with sales teams for market launches and promotional campaigns.
- Monitor retail execution quality and ensure brand visibility standards are maintained.
- Work closely with distributors and retail partners to improve in-store presence and customer engagement.
- Measure effectiveness of trade marketing investments and recommend improvements.
Team Leadership
· Recruit, train and manage marketing interns across Bhopal and Indore.
- Allocate weekly tasks and monitor execution quality.
- Conduct regular reviews and provide coaching and feedback.
- Build standard operating processes for marketing execution.
- Foster a culture of ownership, creativity and accountability.
Analytics & Reporting
· Track KPIs across digital and offline marketing activities.
- Measure:
- Reach
- Engagement
- Lead Generation
- ROAS
- Follower Growth
- Retail Activation Effectiveness
- Campaign ROI
- Prepare weekly and monthly marketing dashboards with actionable insights.
- Recommend improvements based on data and market learnings.
Requirements
Required Skills & Qualifications
· Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- 3–6 years of experience in Digital Marketing, Brand Marketing or Trade Marketing.
- Experience in FMCG, Food & Beverage, Consumer Goods or D2C brands preferred.
- Strong understanding of Meta Ads, Google Ads and social media marketing.
- Knowledge of SEO, Google Analytics (GA4), Google Search Console and basic website management.
- Experience in planning retail activations and trade marketing campaigns.
- Excellent communication and project management skills.
- Strong analytical mindset with the ability to convert insights into action.
- Comfortable managing multiple projects simultaneously.
- Ability to travel regularly between Bhopal and Indore.
Preferred Qualifications
· MBA in Marketing preferred.
- Google Ads or Meta Blueprint certifications are an advantage.
- Experience working with influencers and creator communities.
- Knowledge of Canva, Adobe Creative Suite or similar design tools.
- Prior experience managing interns or junior team members.
Success Metrics
· Success in this role will be measured through:
- Growth in social media engagement and community.
- Improvement in digital campaign performance and ROAS.
- Increase in qualified leads generated.
- Successful execution of trade marketing activities.
- Quality of retail branding and visibility.
- Effectiveness of sampling and activation campaigns.
- Growth in brand awareness across Bhopal and Indore.
- Development and performance of the intern team.
- Contribution of marketing initiatives toward sales growth.
Originally posted on Himalayas