Creative Lead, Growth Marketing - 1663
类别:IT 服务地点:城市:世纪城,加州洛杉矶 (洛杉矶)现场/混合动力/远程时间:3个月开始的费用范围:W2 (依赖经验)每小时高达50美元工作授权:美国公民,绿卡持有人和具有有效 EAD 的候选人。没有 H-1B,OPT,CPT,签证必须有:· 5年以上领导或监督增长,性能或收购营销经验。·专家级 Figma 技能。·强大的创意经验在静态设计,视频和运动图形领域。·对连接电视 (CTV),数字广告以及平台特定的创造性要求的强大了解。· 经验监督大量创意制作,包括创意评论,模板和工作流程。· 使用营销性能数据来提高创造性效率的经验。· 与内部创意团队和外部机构同时工作的丰富经验。责任:· 在 CTV,付费社交和数字平台上领导大规模增长营销活动的创意开发,审查和质量控制。·监督静态和视频资产的生产,确保与品牌指南,批准的关键艺术,预告片和创意标准一致。· 审查视频预告片和促销内容,以实现步伐,编辑,运动,音乐,消息传递以及整体效率。· 为设计师,编辑者和代理合作伙伴提供创意方向和可操作反。· 开发可扩展的创意模板,生产系统和工作流程来支持数百个营销资产。· 与增长营销团队合作,将活动目标转化为创造性简报和执行计划。·评估竞选绩效数据并建议创造性的改进,以增加参与度和收购。· 对静态资产,付费社交广告,CTV 广告和品牌定位构思创意方法。· 管理多个创意项目,协调批准,追踪截止日期并确保及时交付。· 使用人工智能驱动的创意工具来确定提高生产效率的机会。· 在需要的时候支持复制和短形式营销信息。· 保持对新兴 CTV 和数字广告格式,规范和创造性最佳实践的认识。资格:· 增长营销,绩效营销,收购市场或相关创意领导角色至少5年的经验。· 提升创意领导作用。·
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Category: IT Services
Location:
City: Century City, CA (Los Angeles)
Onsite / Hybrid / Remote: Remote
Duration: 3 months to start with
Rate Range: Up to $50/hour in W2 (Depends On Experience)
Work Authorization: U.S. citizens, Green Card holders, and candidates with valid EADs. No H-1B, OPT, CPT, visa
Must Have:
- 5+ years of experience leading or overseeing growth, performance, or acquisition marketing creative.
- Expert-level Figma skills.
- Strong creative direction experience across static design, video, and motion graphics.
- Strong understanding of Connected TV (CTV), digital advertising, and platform-specific creative requirements.
- Experience overseeing high-volume creative production, including creative reviews, templates, and workflows.
- Experience using marketing performance data to improve creative effectiveness.
- Extensive experience working simultaneously with internal creative teams and external agencies.
Responsibilities:
- Lead creative development, review, and quality control for high-volume growth marketing campaigns across CTV, paid social, and digital platforms.
- Oversee the production of static and video assets, ensuring consistency with brand guidelines, approved key art, trailers, and creative standards.
- Review video trailers and promotional content for pacing, editing, motion, music, messaging, and overall effectiveness.
- Provide creative direction and actionable feedback to designers, editors, and agency partners.
- Develop scalable creative templates, production systems, and workflows to support hundreds of marketing assets.
- Partner with Growth Marketing teams to translate campaign objectives into creative briefs and execution plans.
- Evaluate campaign performance data and recommend creative improvements to increase engagement and acquisition.
- Concept creative approaches for static assets, paid social campaigns, CTV advertisements, and branded placements.
- Manage multiple creative projects, coordinate approvals, track deadlines, and ensure timely delivery.
- Identify opportunities to improve production efficiency using AI-powered creative tools.
- Support copywriting and short-form marketing messaging when needed.
- Maintain awareness of emerging CTV and digital advertising formats, specifications, and creative best practices.
Qualifications:
- Minimum 5 years of experience in growth marketing, performance marketing, acquisition marketing, or related creative leadership roles.
- Advanced expertise in visual design, typography, composition, hierarchy, and brand consistency.
- Strong understanding of video production, motion graphics, editorial pacing, and storytelling.
- Demonstrated experience reviewing large volumes of creative assets and providing effective creative direction.
- Experience building and managing scalable creative production processes and design systems.
- Strong understanding of marketing performance metrics and data-driven creative optimization.
- Experience managing creative projects from initial briefing through final delivery.
- Ability to oversee both design and video production without personally editing or animating every asset.
- Proven experience coordinating internal creative teams and external agency partners.
Nice to Have:
- Experience with Figma Weave.
- Experience using AI tools for image generation, video, motion, design, copywriting, or workflow automation.
- Experience in streaming, entertainment, media, or subscription-based digital products.
- Experience developing creative for paid social, CTV, and branded placements.
- Experience improving creative production efficiency through automation and AI-assisted workflows
DetailsOriginally posted on Himalayas