副总裁,客户经理
VP, Account Director
为防止钓鱼诈骗,请查看职位描述底部。不接受外部猎头或推荐。
客户总监负责多个客户的品牌推广。主要工作职责包括监督客户团队的管理,为其提供战略支持、领导力和指导,并在现有客户中拓展业务。这需要掌握七项核心能力。必须具备药品上市经验!
市场营销敏锐度/战略思维
- 深入了解其品牌所属的品类市场
- 全面理解品牌及其战略/相关历史和表现
- 开发或参与开发文案策略/定位
- 积极参与战略发展,确保传播计划在议题、策略和项目之间保持一致
- 识别支持战略决策的有意义的市场研究需求,并指导其开发
- 正确解读市场研究数据
- 为客户提供战略洞察
- 适当运用代理机构的战略工具
- 分析并提取所有可用营销数据中的相关发现/问题
- 理解常见市场研究方法的目标和结果
- 监督深入的竞争对手分析的开发
- 了解品类中的市场趋势和新兴药物
品牌推广
- 确保所有代理机构的工作和创意活动都符合品牌建设的最佳利益
- 深入理解品牌定位和长期品牌愿景
- 对不符合品牌定位或长期愿景的战略、客户方向、市场研究结果、项目或想法提出质疑
- 确保所有战略、创意和战术都支持品牌定位
- 持续寻找品牌建设的机会/克服障碍的方法
- 展现对品牌的热情和最大化其成功的承诺
- 与团队一起庆祝品牌成就
创意/品牌建设
- 领导创意和客户团队开发突破性创意
- 确保高质量的代理机构产出,体现一贯卓越的创意产品
- 参与创意产品/活动的开发
- 建设性地评审创意以增强其对品牌建设的影响
- 认识到世界级的创意并说服性地推广它
- 确保客户
查看英文原文
In order to guard against Phishing Scams, please see bottom of Job Description. No outside recruiters/headhunters.
The Account Director serves as a brand champion on more than one account. Primary job functions are to supervise the management of account groups, providing strategic support, leadership and guidance to their groups and building business within current accounts. This involves mastering seven core competencies. Pharmaceutical Launch experience is a must!
Marketing Savvy/Strategic Thinking
- Possesses an intimate knowledge of the category markets to which their brands belongs
- Thoroughly understands the brands, their strategic/relevant histories, and performance
- Develops or contributes to development of copy strategy/positioning
- Actively participates in strategic development and ensures that communications plans have alignment between issues, strategies and programming
- Identifies meaningful market research needs to support strategic decisions and guides its development
- Appropriately interprets market research data
- Provides clients with strategic insight
- Appropriately utilizes agency strategic tools
- Analyzes and extracts pertinent findings/issues from all available marketing data
- Understands the objectives and outcomes of common market research methodologies
- Supervises development of in-depth competitive analyses
- Knows market trends and emerging new drugs in the category
Brand Championing
- Ensure that all agency efforts and creative campaigns are in the best interest of building the brand
- Thoroughly understands the brand positioning and the long-term brand vision
- Challenges strategies, client direction, market research results, programs or ideas that are not aligned with the brand positioning or long-term vision
- Ensures all strategies, creative, and tactics developed support the brand positioning
- Continually seeks brand building opportunities/ways to overcome obstacles
- Demonstrates passion for the brand and commitment to maximizing its success
- Celebrates brand achievements with the team
Creative/Branding
- Leads creative and account teams in the development of breakthrough creative
- Ensures high quality agency output, reflective of consistently superior creative product
- Contributes to the development of the creative product/campaign
- Constructively reviews creative to enhance its impact on building the brand
- Recognizes world-class creative and sells it persuasively
- Ensures client creative comments are properly interpreted (and challenged if necessary)
- Understands the agency brand process and fosters/contributes to brand building among account groups
- Champions the creative product
Client Relations
- Develops and maintains harmonious client relations with all levels of client management as appropriate
- Identifies new ways/solutions to strengthen relationships
- Identifies and resolves client conflicts quickly and efficiently
- Continuously networks with clients and potential clients
- Provides proactive written recommendations to client a regular basis
- Effectively represents agency POV to clients
- Ensures client is kept up-to-date on competitive activity
- Identifies and cultivates new business opportunities for agency and its divisions
Management/Leadership
- Supervises the management of each account
- Understands client forecast/budget issues
- Is a mentor to the individuals in the account group
- Identifies and helps resolve people/departmental conflicts with practical solutions
- Identifies and proposes developmental plans for account team members
- Keeps management informed of client activity/issues/opportunities
- Promotes and contributes to agency culture and environment
Financial Acumen
- Provides accurate and realistic forecasts for the group
- Routinely monitors financial performance of accounts to maximize income generation
- Understands income sources and client compensation structures for group
- Assists with fee negotiations and ensures routine monitoring for accuracy and adjustments
- Review contracts/billing structure periodically to update or revise as needed
- Ensures financial control of all client work (estimates, jobs, fees, billing) throughout group
Fundamentals
- Continually maintains/strengthens understanding of brands and businesses
- Strong industry knowledge and advertising acumen
- Generates results through effective written and oral communications
- Good Supervisory skills
- Excellent interpersonal and listening skills
- Exercises good judgment
- Manages time effectively
- Demonstrates solid, professional work ethic
- Plays an active role in agency recruitment
- Demonstrates passion for the brand and creative product
Our Recruitment Process
· Once you apply to one of VUE’S Open positions either via our Web site’s Career section or via Indeed.com, you will be able to upload your resume to our Applicant Tracking portal via BambooHR.
· After you submit your resume through this portal, you will receive an email back stating that we received your resume and that someone from VUE Health will be getting back to you if there is interest. Once a job is closed or filled, you will be notified as well.
· Unfortunately, there are many fraudulent phishing scams affecting companies like ours.
Please know:
o We will NEVER ask you to download DISCORD for an interview or any other application other than Zoom or Microsoft Teams.
o We will NEVER ask you to supply your banking information for payments during the interview process
o We will NEVER contact you with an email address with anything other than the domain @vuehealth.com.Anything else is NOT an authentic email.For example, is NOT an authentic email and is FRAUDULENT.
o We will always conduct an interview with a real representative from VUE Health with a real phone number and real @vuehealth.com email address.
Originally posted on Himalayas