产品市场经理
Product Marketing Manager
关于公司
GetBlock 是一家领先的 RPC 节点提供商和 Web3 基础设施平台,受到全球开发者的信赖。自 2019 年以来,我们通过强大的生产就绪 API,为加密货币创新者提供对 120 多条区块链的即时可靠访问。
我们团队在区块链领域的深厚专业知识和对创新的热情,推动我们构建下一代区块链应用的基础架构层。在 GetBlock,我们快速行动,创造性思考,并交付高影响力的产品。我们的文化融合了技术卓越与创业精神,使我们在 Web3 领域成为一股充满活力的力量。
关于职位
我们正在寻找一位产品营销经理,能够将深入的产品和技术知识转化为清晰、有说服力的市场方案,解决真实的客户痛点——让潜在客户立刻认出自己,理解价值并准备购买。
你将处于产品、工程和营销的交汇点,负责我们的服务、功能和新垂直领域如何被包装和传达给市场。
职责
- 将产品转化为方案:与产品/工程团队紧密合作,吸收产品更新和技术背景,并将其转化为简洁的定位、信息和价值主张。
- 构建核心 PMM 资产:创建并持续改进上市材料,如落地页、演讲稿、一页简介、解决方案简报和内部赋能文档。
- 为营销与 BD/销售赋能:为团队提供新服务/方案、信息和如何在实际对话和活动中使用这些资产的培训和支持。
- 紧跟 Web3 趋势:进行轻量但持续的市场/趋势研究(Web3 基础设施、开发者工具、生态系统变化),并与产品/技术及上市团队分享洞察。
- 支持上市执行:在方案包装完成后,推动其落地执行——作为跨职能的“粘合剂”和非正式领导者,确保活动和 BD 动作正确传达方案(你不会负责每个流程,但会塑造方向和质量)。
- 资格要求
- 在复杂产品的产品营销/定位/包装方面有成功经验(最好是 B2B 领域)。
- 熟悉 Web3,具备深入理解产品的技术能力,并能用简单、以客户为中心的语言解释产品。
- 有创建高质量营销交付物的经验(演示文稿、一页简介、落地页、叙事)。
- 具备研究者思维:好奇心强,关注趋势,具备分析能力。
查看英文原文
About the company
GetBlock is a leading RPC node provider and Web3 infrastructure platform trusted by devs worldwide. Since 2019, we have empowered crypto innovators with instant and reliable access to 120+ blockchains through robust production-ready APIs.
Our team’s deep blockchain expertise and passion for innovation drive us to build the infrastructure layer for the next generation of blockchain applications. At GetBlock, we move fast, think creatively, and deliver high-impact products. Our culture blends technical excellence with entrepreneurial spirit, making us a dynamic force in the Web3 space.
About the role
We’re looking for a Product Marketing Manager who can translate deep product & technical expertise into clear, compelling market offers that hit real customer pain points — so prospects instantly recognize themselves, understand the value, and are ready to buy.
You’ll sit at the intersection of product, engineering, and marketing, owning how our services, features, and new verticals are packaged and communicated to the market.
Responsibilities
- Turn product into offers: Partner closely with Product/Engineering, absorb product updates and technical context, and convert them into crisp positioning, messaging, and value propositions.
- Build core PMM assets: Create and continuously improve go-to-market materials such as landing pages, pitch decks, one-pagers, solution briefs, and internal enablement docs.
- Enable Marketing & BD/Sales: Onboard and train teams on new services/offers, messaging, and how to use the assets in real conversations and campaigns.
- Stay on top of Web3 trends: Run lightweight but continuous market/trend research (Web3 infrastructure, developer tooling, ecosystem shifts), and share insights with both product/tech and go-to-market teams.
- Support GTM execution: After packaging an offer, help drive it into action — acting as a cross-functional “glue” and informal leader to ensure campaigns and BD motions communicate the offer correctly (you won’t own every process, but you’ll shape direction and quality).
Qualifications
- Proven experience in product marketing / positioning / packaging for complex products (ideally B2B).
- Web3 familiarity & strong ability to go deep technically into the product and explain it in simple, customer-focused language.
- Experience creating high-quality marketing deliverables (decks, one-pagers, landing pages, narratives).
- A researcher mindset: curiosity, trend awareness, ability to synthesize market signals into actionable insights.
- Confidence collaborating with cross-functional teams and influencing without formal authority.
- AI tools proficiency: ability to speed up the packaging cycle using AI (drafting, structuring, rapid iteration).
Why GetBlock?
Be Part of Something Bigger
GetBlock builds infrastructure that makes blockchain faster and more accessible worldwide. Our goal is to lead the RPC solutions segment through innovation, flawless uptime, and a personalized approach to clients. We're growing alongside Web3 and invite you to join us!
Remote by Design
Join a fully distributed, international team working across time zones and continents. We believe great talent lives everywhere, and English is our shared language.
Trust over Control
No trackers, no micromanagement. We hire responsible, self-driven professionals who take ownership and make decisions with confidence.
Flexibility that Fits
We embrace the geographical and cultural diversity of our team, allowing you to choose your holiday days and coordinate your schedule with your manager.
Inclusive corporate culture
Monthly town halls, English-speaking clubs, and other corporate events to stay connected and foster team spirit, despite the distance.
Balanced Workload
We maintain a flexible work schedule with approximately 40 hours per week, based on an 8-hour workday. Hours can be adjusted within your department to suit personal preferences and team needs.
We offer
- Competitive market rate salary with performance-based incentives.
- 20 days of annual leave, plus an additional 12 days off to use for your holidays or personal days.
- Well-being programs to support your health and balance.
- Coworking space compensation for a productive work environment.
- Paid sick leave to ensure you can rest when needed.
- A company that invests in your growth, with personalized roadmaps to guide your professional development.
- An actively growing company with great opportunities for both horizontal and vertical career development.
- Opportunity to shape the initiatives you’re working on and make a real impact.
Originally posted on Himalayas