数字获取专员
Digital Acquisition Specialist
Tomplay 是数字音乐行业领先的创新者，为各个层次的音乐家提供互动乐谱。我们致力于改变人们学习和享受演奏音乐的方式，通过技术与创意的结合，提供卓越的用户体验。
Tomplay 应用已被 200 万音乐家在 157 个国家使用。公司已与雅马哈和卡瓦伊——全球最大的乐器制造商——达成分销合作，并与数十家出版商签订关键授权协议，使 Tomplay 平台成为互动音乐学习领域的领导者。
职责
Tomplay 正在寻找一位技能娴熟、业绩导向的数字获取专家，通过 SEA/付费媒体、网红营销、SEO、ASO 和其他相关渠道推动用户获取增长。
您的任务是利用这些渠道开发并执行全球获取活动，以最大化 ROAS，并推动 Tomplay 的整体获取表现。
您的职责包括：
付费获取：
- 在各平台上（特别是 Meta、Apple Search Ads 和其他相关网络）制定、执行和管理数据驱动、以转化为核心的付费广告活动，重点关注测量、归因和持续优化。
- 制作、编辑和交付高质量的广告素材（视频、图片和其他格式），确保其符合最高质量标准并符合品牌指南。这些素材将针对 Tomplay 的多样化目标群体进行调整，涵盖所有主要人物角色和不同技能水平及各种乐器的学习/练习/表演需求。
- 利用成本高效的解决方案，如创作者、用户生成内容（UGC）和 AI 工具，为获取活动生成高性能、高质量的素材，并持续测试和优化。
- 有效管理广告预算，利用数据、测量和归因洞察优化支出，最大化 ROI，并推动整体绩效结果。
- 负责所有广告的本地化，涵盖 10 种以上语言，确保国际市场的文化相关性和高质量翻译。
网红推广：
- 识别、引入并管理网红、内容创作者和在线教育者，以推动用户获取和收入增长。
- 与关键网红、教师和社区（例如在线音乐学校、乐器教学平台）建立长期合作关系。
查看英文原文
Tomplay is a leading innovator in the digital music industry, offering interactive sheet music for musicians of all levels. With a mission to transform the way people learn and enjoy playing music, we combine technology with creativity to deliver exceptional user experiences.
The Tomplay app is used by more than 2M musicians in 157 countries. The company has entered into distribution partnerships with Yamaha and Kawai, the world's largest instrument manufacturers, as well as key licensing agreements with dozens of publishers, positioning Tomplay's platform as the leader in interactive music learning.
Tasks
Tomplay is seeking a highly skilled and performance-driven Digital Acquisition Specialist to drive user acquisition growth through SEA/Paid media, influencer marketing, SEO, ASO, and other relevant channels.
Your mission will be to leverage these channels to develop and execute global acquisition campaigns which maximise ROAS, and drive Tomplay’s overall acquisition performance.
Your responsibilities include:
Paid Acquisition:
- Develop, execute, and manage data-driven, conversion-focused paid advertising campaigns across platforms — particularly Meta, Apple Search Ads, and other relevant networks — with strong focus on measurement, attribution, and continuous optimization.
- Produce, edit, and deliver high-quality ad creatives (videos, images and other formats) ensuring they meet the highest quality standards and align with brand guidelines. The creatives will be adapted to Tomplay’s diverse target groups and cover all main personas and expectations around learning/practicing/performing music at different skill levels and for various instruments.
- Leverage cost-efficient solutions such as creators, user-generated content (UGC), and AI tools to generate high-performing, qualitative creatives for acquisition campaigns, continuously testing and optimising them.
- Manage the advertising budget effectively, leveraging data, measurement, and attribution insights to optimise spend, maximise ROI, and drive overall performance outcomes.
- Oversee the localisation of all ads into 10+ languages, ensuring cultural relevance and high-quality translations for international markets.
Influencer Outreach:
- Identify, onboard, and manage influencers, content creators, and online educators to drive user acquisition and revenue growth.
- Build long-term partnerships with key influencers, teachers, and communities (e.g., online music schools, instrument instructors, niche learning networks).
- Track and analyse influencer and community campaigns performance to optimise for conversion and ROI.
SEO/ASO-Driven Acquisition:
- Research keywords and topics to identify growth opportunities and craft SEO-optimized, audience-relevant content that drives organic acquisition across Tomplay’s website, YouTube, and generative AI (ChatGPT etc.) platforms.
- Monitor and analyse performance using tools such as Google Search Console, Ahrefs, and Google Analytics, providing insights with actionable improvement plans to enhance rankings and traffic quality.
- Develop and implement ASO (App Store Optimization) strategies to enhance visibility and conversion on the App Store and Google Play, including keyword optimization, creative testing, and metadata updates.
Requirements
- Extensive experience in managing performance-driven ad campaigns across Meta, Apple Search Ads, and Google Ads with a proven track record in ROAS optimization and in running and optimising successful acquisition and remarketing campaigns.
- You play a music instrument and can read music notation - this is essential to understand musician’s needs, create relevant ad content and address users preferences effectively.
- Ability to produce and edit ad creatives and copies (texts, videos and images) independently, with strong attention to detail and brand consistency. Familiarity with creators/UGC and AI tools to produce high-quality, cost-efficient creatives is a strong plus.
- Experience in SEO, including keyword research, content strategy, and performance tracking.
- Proficiency in analytics tools such as Google Analytics, Google Search Console, Looker, Ahrefs or similar.
- Fluency in English is required; knowledge of additional languages is highly desirable.
- Excellent communication skills in English, both written and verbal.
Benefits
- Remote, full-time position with opportunities for professional growth within the company.
- A dynamic and collaborative environment in a fast-growing company where you’ll have a real impact from day one.
- The opportunity to help millions of musicians worldwide learn, practice, and perform music better every day.
Originally posted on Himalayas