增长营销主管
Head of Growth Marketing
Slite正在构建一个自我维护的知识库,持续监控、修复并为每个需要它的人员、代理和系统提供可信的上下文。我们有一个人们喜爱的产品和一个真实的故事。我们现在需要一位营销负责人,能够推动下一阶段的增长。这始于从理想客户那里创造可重复、可靠的需求,同时也意味着围绕收入对所有营销职能进行协调。
你将负责推动公司增长的营销策略和绩效,未来12个月中,漏斗顶端和合格线索将是你的主要指标。你的成功最终将通过你建立可预测的线索引擎的能力来衡量,这有助于Slite实现其增长目标。
你将全程负责Slite的营销策略,从定位和产品营销到内容、生命周期、网站和需求生成——确保每个职能都直接与我们的年度收入目标和公司愿景挂钩。
你不会完全独自完成。你还将领导我们的营销团队,这是一支强大的专业团队,他们擅长自己的工作。你的任务是引导他们取得成果,同时也要亲自参与工作。我们是一个小团队,所以这是以亲力亲为为主的工作方式。
你将做的事情
你将成为领导团队中的营销声音,与CEO和CTO紧密合作,塑造公司战略并确保营销是业务增长的驱动力。在此基础上:
- 全程负责需求生成:从让未来的客户了解Slite,到他们主动联系我们要了解更多。
- 运行多渠道活动,持续带来合格的潜在客户。
- 让我们的自然流量和内容工作在获取潜在客户方面发挥应有的作用,培养兴趣并推动潜在客户向前发展。
- 负责转化:与我们的网站合作,将我们现有的流量转化为注册用户和销售线索。
- 与销售团队密切合作,使你带来的潜在客户转化为真正的机会。
- 领导并发展团队:带来专注度,发挥强大团队的最佳潜力,并帮助每个人做好他们的工作。
- 让数据引领方向:加大对有效方法的投入,放弃无效的方法。
你是谁
这是一个适合那些曾在个人或小团队中表现出色,现在希望扩大影响力的人的职位。对于能够为公司承担整个销售漏斗的一部分并取得成果的人来说,这是一个真正拥有重要部分的机会。
- 你以前做过。你曾负责过增长或需求生成。
查看英文原文
Slite is building the self-maintaining knowledge base, continuously monitoring, fixing, and serving trusted context to every human, agent, and system that needs it. We have a product people love and a real story to tell. What we need now is a marketing leader who can build the next stage of our growth. That starts with creating repeatable, reliable demand from our ideal customers, but it also means aligning every marketing function around revenue.
You'll own the marketing strategy and performance that drives company growth, with top of funnel and qualified pipeline as your primary north-star metric for the next 12 months. Your success will ultimately be measured by your ability to build a predictable pipeline engine that helps Slite hit its growth goals.
You'll own Slite's marketing strategy end-to-end, from positioning and product marketing to content, lifecycle, website, and demand generation — ensuring every function ties directly to our yearly revenue goals and company vision.
You won't do it completely alone. You'll also lead our marketing team, a strong group of specialists who are great at what they do. Your job is to guide them toward results while still getting your own hands dirty. We're a small team, so this is hands-on first.
What you'll do
You'll be the voice of marketing within the leadership team, partnering closely with the CEO and CTO to shape company strategy and ensure marketing is a driver of business growth. From there:
- Own demand generation end to end: from getting our future customers aware of Slite, through to them asking to speak with us.
- Run multi-channel campaigns that consistently bring in qualified leads.
- Make our organic and content work pull its weight on lead gen, nurturing interest and moving leads forward.
- Own conversion: work with our website to turn more of the traffic we already have into signups and pipeline.
- Work closely with Sales so the leads you bring in turn into real opportunities.
- Lead and grow the team: bring focus, get the best out of a strong group, and help each of them do their best work.
- Let data lead: double down on what works, drop what doesn't.
Who you are
This is a great role for someone who's thrived individually or with a small team and now wants to expand their influence. It's a chance to take real ownership of a big part of Slite, for someone who can deliver and own an entire part of the funnel for a business.
- You've done this before. You've owned growth or demand generation before and know what great looks like. You're excited by the opportunity to lead an entire marketing function, bringing together specialists across multiple disciplines while personally ensuring demand generation remains the company's strongest growth engine.
- You know when to lead and when to build. You get the best out of a strong team and bring focus to it, but you still get hands-on when it counts, running and optimising campaigns yourself, not just directing them.
- You're straight with people. You take accountability, and you keep your peers and leaders honest too, including the CEO.
- Funnel growth, not brand. You're revenue-first. You understand that brand matters, but only when it helps create demand, trust, and long-term growth. You naturally prioritize work that moves pipeline and revenue. A brand-first or generalist background isn't the fit here.
- Data leads your calls. You translate the numbers into clear action and measurable impact, and you can tell a real lead from a vanity metric.
- You get the buyer. You understand the customer journey and who influences the decision, and you build campaigns around that.
- AI fluency. You use AI in your work, not just talk about it, and you fold where the landscape is heading into how you run demand gen.
- Startup-shaped. You've lived the early-stage grind and want back in. You move fast, need no hand-holding, and own the outcome.
- You thrive remote-first. You work well across a distributed team and don't need someone in the room to do your best work.
Originally posted on Himalayas