亚马逊店长
Amazon Store Manager
这是一个远程职位。
职位：亚马逊店铺经理
时间：美国东部时间上午9点-下午5点
职位类型：全职
职责：亚马逊店铺经理的职责是带领并监督亚马逊店铺的整体表现和增长，同时管理一支电商专业团队，包括产品上架专员。该职位负责确保店铺运营顺畅，优化产品上架，提升销售额和盈利能力，维护账户健康，并实施有效的策略以实现业务目标。该职位还关注团队能力的培养、运营效率的提升，并利用数据驱动的洞察来最大化亚马逊店铺的表现。
主要职责：亚马逊店铺管理
· 管理并监督亚马逊店铺的整体表现及日常运营。
- 制定并执行策略以提高销售额、收入、盈利能力和市场份额。
- 监控关键店铺绩效指标，包括销售额、转化率、流量、购物车占比、账户健康状况和盈利能力。
- 确保符合亚马逊政策和指南，以保持良好的账户健康状况。
- 通过产品扩展、市场趋势、竞争对手分析和客户洞察识别增长机会。
- 监控库存水平，并与相关团队协调以防止缺货和积压。
- 审查客户反馈、产品评价和退货情况，以识别改进领域。
产品上架与目录管理
· 负责亚马逊产品上架的创建、优化和维护。
- 确保产品标题、要点、描述、后台搜索词、图片和A+内容优化以提高可见性和转化率。
- 确保所有上架内容符合亚马逊政策和SEO最佳实践。
- 监控上架健康状况并解决如被屏蔽的上架、滞留库存、变体和目录错误等问题。
- 指导产品上架专员进行关键词研究并实施有效的SEO策略。
销售与广告
· 监控并优化亚马逊的PPC广告活动。
- 分析广告表现，包括ACOS、TACOS、ROAS、CTR、CPC和转化率。
- 识别提升自然排名和整体销售表现的机会。
- 协调促销活动、优惠券、季节性活动等。
报告与分析
· 准备并呈现关于店铺表现、销售、盈利能力、库存、广告和KPI的定期报告。
· 分析业务数据
查看英文原文
This is a remote position.
Position: Amazon Store Manager Timings: 9am-5pm ESTJob Type: Full-time
Purpose:Amazon Store Manager role is to lead and oversee the overall performance and growth of theAmazon store while managing a team of e-commerce professionals, including Listing Specialists.The role is responsible for ensuring smooth store operations, optimizing product listings, drivingsales and profitability, maintaining account health, and implementing effective strategies toachieve business objectives. The position also focuses on developing team capabilities,improving operational efficiency, and using data-driven insights to maximize Amazon storeperformance.
Key Responsibilities:Amazon Store Management
· Manage and oversee the overall performance and day-to-day operations of the Amazon store.
- Develop and execute strategies to increase sales, revenue, profitability, and market share.
- Monitor key store performance metrics, including sales, conversion rate, traffic, Buy Box percentage,
account for health, and profitability.
· Ensure compliance with Amazon policies and guidelines to maintain excellent account health.
- Identify growth opportunities through product expansion, market trends, competitor analysis, and customer
insights.
· Monitor inventory levels and coordinate with relevant teams to prevent stock outs and overstocking.
- Review customer feedback, product reviews, and returns to identify areas for improvement.
Listing & Catalog Management
· Oversee the creation, optimization, and maintenance of Amazon product listings.
- Ensure product titles, bullet points, descriptions, backend search terms, images, and A+ Content are
optimized for visibility and conversions.
· Ensure all listings follow Amazon's policies and SEO best practices.
- Monitor listing health and resolve issues such as suppressed listings, stranded inventory, variations, and
catalog errors.· Guide Listing Specialists in conducting keyword research and implementing effective SEO strategies.
Sales & Advertising
· Monitor and optimize Amazon PPC campaigns.
- Analyze advertising performance, including ACOS, TACOS, ROAS, CTR, CPC, and conversion rates.
- Identify opportunities to improve organic rankings and overall sales performance.
- Coordinate promotional activities, deals, coupons, and seasonal campaigns.
Reporting & Analytics· Prepare and present regular reports on store performance, sales, profitability, inventory, advertising, and
KPIs.
· Analyze business data to identify trends, challenges, and opportunities.
- Track performance and provide management with updates on progress against targets.
- Use data-driven insights to recommend strategies for improving store performance
Qualifications (Must Have):
· Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field.
- 3–5+ years of hands-on experience managing Amazon stores through Amazon Seller Central.
- Proven experience managing and leading a team, including Listing Specialists or e-commerce professionals.
- Strong knowledge of Amazon store operations, product listing optimization, Amazon SEO, and catalog
management.
· Experience monitoring key Amazon performance metrics, sales, revenue, conversion rates, and profitability.
- Working knowledge of Amazon PPC and advertising performance metrics.
- Strong analytical, problem-solving, communication, and team management skills.
Qualifications (Preferred):
· Experience managing multiple Amazon marketplaces, such as the US, UK, Canada, or UAE.
- Experience with Amazon Brand Registry and A+ Content.
- Knowledge of inventory planning and forecasting.
- Experience handling Amazon account health issues, listing suppression, policy violations, and
catalog-related challenges.
· Experience with Amazon tools such as Helium 10, Jungle Scout, Data Dive, or similar platforms.
- Experience working with cross-functional teams, including Marketing, Design, Inventory, Customer Support,
and Finance.
Originally posted on Himalayas