高级全球需求计划经理
Sr. Global Demand Planning Manager
Willow 是一个帮助改善女性生活和健康的系列产品平台。我们是一支以使命为导向的团队，成员包括经验丰富的发明者、母亲和父亲，致力于为女性的生活带来改变。Willow™ 可穿戴式吸奶器曾被选为 2017 年和 2018 年《时代》杂志评选的 25 项最佳发明之一，并获得 2018 年 CES 可穿戴技术创新奖，是该平台上的首款解决方案。
需求计划经理将负责美国及国际业务单元的端到端需求计划流程。该职位高度分析性和战略性，需要在结合销售、市场和财务的商业洞察的基础上，制定准确的数据驱动型预测。需求计划经理将推动预测准确性，识别趋势和风险，并将需求信号转化为对供应链、库存和管理层可操作的见解。
职责和工作内容：
需求计划与预测
- 负责所有渠道（DTC、DME、零售和经销商）以及所有地区和全球市场的销售预测和客户服务支持
- 在 SKU、渠道和区域层面开发并维护 18 个月滚动预测，以指导全球供应链采购决策
- 早期识别需求风险和机会，并主动推荐缓解措施
- 管理全球需求计划日历，确保预测及时、完整，并与商业和运营目标保持一致
- 领导 S&OP/IBP 的需求部分，确保商业、供应链、财务和区域利益相关方之间的协调一致
跨职能协作
- 与区域销售团队紧密合作，将销售渠道、促销计划、新品发布和市场情报纳入预测中
- 与产品和市场团队合作，开展新产品导入、营销活动和需求塑造工作
- 与供应计划和财务团队协作，确保需求计划与产能、库存目标和财务预测一致
数据分析与持续改进
- 分析历史销售、促销、产品生命周期和市场趋势，以提高预测准确性
- 开发、跟踪并报告关键需求 KPI，包括 MAPE 和预测偏差，按市场和 SKU 层级
- 识别趋势、差异和预测误差的根本原因，并实施纠正措施
- 推动数据完整性和报告准确性，以支持决策
- 为新产品、市场扩展等进行情景规划
查看英文原文
Willow is a platform for products that help improve the lives and health of women. We are a mission-driven team of experienced inventors, mothers, and fathers dedicated to making a difference in women’s lives. The Willow™ Wearable Breast Pump, selected as one of TIME's 25 Best Inventions in 2017 and 2018 CES Innovation Award for Wearable Technologies, is the first solution in our platform.
The Demand Planning Manager will own and lead the end-to-end demand planning process across the US and International business units. This role is highly analytical and strategic, responsible for developing accurate, data-driven forecasts while incorporating commercial insights from Sales, Marketing, and Finance. The Demand Planning Manager will drive forecast accuracy, identify trends and risks, and translate demand signals into actionable insights for supply, inventory, and leadership teams.
Roles and Responsibilities:
Demand Planning and Forecasting
- Responsible for demand forecasts across all channels (DTC, DME, retail, and distributor) and customer care support, in all regions and global markets
- Develop and maintain an 18-month rolling forecast at the SKU, channel, region level to inform global supply chain purchasing decisions
- Identify demand risks and opportunities early and proactively recommend mitigation actions
- Own and manage the global demand planning calendar, ensuring forecasts are timely, complete, and aligned with commercial and operational objectives
- Lead the demand pillar of S&OP/IBP, ensuring alignment across Commercial, Supply Chain, Finance, and regional stakeholders
Cross-Functional Collaboration
- Partner closely with the regional sales teams to incorporate pipeline, promotional plans, launches, and market intelligence into the forecast
- Collaborate with Product & Marketing teams on NPI, campaigns, and demand-shaping activities
- Work with Supply Planning and Finance to align demand plans with capacity, inventory targets, and financial forecasts
Analytics & Continuous Improvement
- Analyze historical sales, promotions, product lifecycle, and market trends to improve forecast accuracy
- Develop, track, and report on key demand KPI’s including MAPE and forecast bias, at the market, SKU level
- Identify trends, variance, and root causes of forecast error, and implement corrective actions
- Drive data integrity and reporting accuracy to support decision-making
- Conduct scenario planning for new products, market expansion, and promotions
- Drive continuous improvement in forecast systems, tools, and processes, to improve visibility, agility, and decision-making
Qualifications:
· Strong business acumen and analytical skills, complimented by effective oral and written communication
Willow is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of gender, race, religion, sexual orientation, gender identity, age, marital status, disability, or Veteran status.
Originally posted on Himalayas