高级营销经理
Senior Marketing Manager
澳大利亚总部 | 以远程办公为主 | 高级市场营销经理
在Keypath Education，我们通过与顶尖大学合作，改变人们获取教育的方式，提供高质量的在线学习体验。
我们正在寻找一位高级市场营销经理加入我们的市场营销团队，发挥关键作用，塑造战略、推动绩效，并在指定的大学合作伙伴组合中倡导学生体验。
这是一个高级领导职位，适合具有商业头脑、以客户为中心的营销人员，他们知道如何将洞察转化为行动，围绕明确的战略团结人员，并推动可衡量的业务成果。
职位机会
作为高级市场营销经理，您将领导一个敏捷的市场营销小组，并与跨职能团队和大学合作伙伴密切合作，制定并实施以客户为中心的市场进入策略。
您将：
- 领导整合市场进入策略的开发和优化，利用客户、竞争对手、市场和绩效洞察来塑造产品和活动。
- 负责组合市场营销表现，利用数据和商业洞察识别机会，提升销售漏斗表现并最大化投资回报率。
- 与大学合作伙伴和内部利益相关者建立牢固的关系，影响战略决策并推动围绕共同目标的协同。
- 领导、指导和发展市场营销专业团队，同时为市场营销小组设定清晰的战略方向和优先事项。
- 全面监督活动执行，确保市场营销活动有效执行、测量并持续优化。
- 通过贴近客户旅程并利用洞察创造更有意义的连接，倡导学生体验。
- 为团队带来测试与学习的心态，识别创新、实验和扩展成功方法的机会。
- 管理市场营销投入和预算，在整个组合中做出明智的商业权衡。
- 熟悉数字渠道，包括付费搜索、SEO、网站/CRO和新兴发现渠道。
关于您
您是一位经验丰富的营销人员，兼具战略思维和商业敏锐度，并具备真正的以客户为中心的思维方式。
您将具备：
- 在整合营销、数字绩效营销和/或1:1营销领域7年以上市场营销经验。
- 有带领、指导和激励高绩效市场营销团队的实绩。
- 强大的战略规划能力
查看英文原文
Australia-based | Remote-first | Senior Marketing Manager
At Keypath Education, we’re transforming the way people access education by partnering with leading universities to deliver high-quality online learning experiences.
We’re looking for a Senior Marketing Manager to join our Marketing team and play a pivotal role in shaping strategy, driving performance, and championing the student experience across a designated portfolio of university partners.
This is a senior leadership role for acommercially minded, customer-focused marketer who knows how to turn insights into action, bring people together around a clear strategy, and drive measurable business outcomes.
The Opportunity
As Senior Marketing Manager, you’ll lead an agile marketing squad and work closely with cross-functional teams and university partners to develop and deliver customer-centric go-to-market strategies.
You’ll:
- Lead the development and optimisation of integrated go-to-market strategies, using customer, competitor, market and performance insights to shape propositions and campaigns.
- Own portfolio marketing performance, using data and commercial insights to identify opportunities, improve funnel performance and maximise ROI.
- Build strong relationships with university partners and internal stakeholders, influencing strategic decisions and driving alignment around shared goals.
- Lead, coach and develop a team of marketing professionals, while setting clear strategic direction and priorities for the marketing squad.
- Oversee end-to-end campaign execution, ensuring marketing activity is effectively delivered, measured and continuously optimised.
- Champion the student experience by staying close to the customer journey and using insights to create more meaningful connections.
- Bring a test-and-learn mindset to the team, identifying opportunities to innovate, experiment and scale what works.
- Manage marketing investment and budgets, making informed commercial trade-offs across the portfolio.
- Apply strong knowledge of digital channels including paid search, SEO, website/CRO and emerging discovery channels.
About You
You’re an experienced marketer who combines strategic thinking with commercial acumen and a genuine customer-first mindset.
You’ll have:
- 7+ years’ marketing experience across integrated marketing, digital performance marketing and/or 1:1 marketing.
- Proven experience leading, coaching and motivating high-performing marketing teams.
- Strong strategic planning skills, with the ability to translate business objectives into actionable marketing plans.
- Strong stakeholder and relationship management skills, including experience influencing cross-functional teams and external partners.
- Experience managing marketing budgets and making ROI-based investment decisions.
- Strong analytical skills and the ability to turn data into clear, actionable insights.
- Working knowledge of paid search, SEO and website/CRO.
- A growth mindset and genuine enthusiasm for innovation, experimentation and continuous improvement.
- Experience with Google Analytics, Salesforce Marketing Cloud (SFMC) and data visualisation tools.
Most importantly, you’ll enjoy bringing people together, challenging the status quo, and finding better ways to deliver meaningful outcomes for customers and the business.
Why Keypath?
At Keypath, we believe education has the power to transform lives.
You’ll join a global EdTech organisation where collaboration, innovation, commitment and lifelong learning are part of how we work. You’ll have the opportunity to work alongside talented marketing, digital, sales, product and strategy professionals while partnering with leading universities.
This is an opportunity to make a genuine impact — shaping how students discover, engage with and ultimately access education.
- Global EdTech leader across Australia and SE Asia
- Flexible “Work Anywhere” model (remote, hybrid or office)
- High-growth environment with strong career development opportunities
- Collaborative, innovative, people-first culture
- Certified as a Great Place to Work in Australia & Malaysia
Ready to make an impact?
If you’re a strategic and commercially minded marketing leader who loves using customer insight, data and creativity to drive performance, we’d love to hear from you.
Apply now to join Keypath Education and help us Transform Education, Transform the World.
Please note that only candidates residing in Australia with full working rights will be eligible for consideration. Preferred applicants may be required to complete a police check and other pre-employment checks.
Originally posted on Himalayas