Inbound Marketer
这一动态角色将是个个人想要在零售软件行业内追求 B2B 营销生涯的理想选择。我们正在寻找那些重视推动客户收购，高影响力的内容创建和创新环境中工作的人.DotActiv 是谁？在 DotActive,我们自豪地为全球零售市场提供了高质量的类别管理软件和咨询服务，以改善每个人的商店购物体验。我们的深入集成的全合一类类别管理軟件减少了数据驱动群组，配套，楼层和货架规划的相互依存性复杂性。与此同时，我们的有才华的人和高度精致的流程使我们能够提供无应急的速度以无与伦比的便利性和效率产生影响。DotActiv 帮助你获得完整的软件，它为你提供了无与伦称的支持，定期更新和客户成功团队的积极月度指导。关键责任：·作为 DotActiv 的入口营销人员，你将负责：·通过人工智能辅助内容创建和内部技术知识来支持 DotActiv 的进口营销引擎；·通过创建文章，案例研究，电子邮件和针对客户旅程的领先磁铁执行内容策略；·利用现代生成人工智能工具来有效地编写，重建和扩展内容；· 采访内部主题专家 （中小企业）来提取市场资产的技术领域知识；· 使用 CRM 和营销平台跟踪关键进来的绩效指标 （流量，转换率和 MQL）; ·优化 SEO 策略以确保内容在搜索引擎中的排名有效；· 研究行业基准和自学最佳实践框架用于 SEO,复制版和 AI,促使不断完善日常输出质量。· 分类长形式内容为短形式资产，社交帖子或信息图形；·更新和优化旧，低性能的博客帖子和登陆页面以延长资产生命周期并提高转换率。要求要求 & 资格 · 2年以上在 B2B 内容营销或入境营销方面的实践经验 （SaaS/软件体验是一个强大的优势）. ·使用人工智能工具加速研究，复制版和内容创意的证明，日常熟练知识。·对进口营销基础知识的坚实的理解，领先生成。
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This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We’re looking for people who value driving customer acquisition, high-impact content creation, and working in an innovative environment.
Who Is DotActiv?
At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.
Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.
With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.
Key Responsibilities:
- As an Inbound Marketer at DotActiv, you would be responsible for:
- Supporting DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge;
- Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys;
- Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently;
- Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets;
- Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms
- Optimising SEO strategies to ensure content ranks effectively in search engines;
- Researching industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality.
- Breaking down long-form content into short-form assets, social posts, or infographics; and
- Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates.
Requirements
Requirements & Qualifications
- 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
- Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
- Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
- Exceptional written English skills with a sharp eye for editing and technical accuracy.
- Team player.
- Strong organisational and prioritisation skills.
- Self-motivated and results oriented.
- Marketing, Communications, or Business related degrees are preferred.
Benefits
Here's what you can expect from DotActiv when joining the team as a Category Planner.
- You’ll receive a Cost to Company of between R17 000 - R22 000 depending on your experience;
- You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
- We offer you a transparent job grading system; and
- We offer you a developmental path specific to your circumstances, allowing you to track your progress.
Originally posted on Himalayas