网络产品经理
Web Product Manager
描述
Coralogix 是一个现代的全栈可观测性平台，正在改变企业处理和理解数据的方式。我们独特的架构在不依赖昂贵索引或热存储的情况下实现流式分析。我们专注于日志、指标、追踪和安全事件的全面监控，具备 APM、RUM、SIEM、Kubernetes 监控等功能，所有这些都能提高运营效率，并将可观测性支出减少多达 70%。
我们正在招聘一名 Web 产品经理，负责将 coralogix.com 视为一个产生收入的产品，而不是内容库。你将推动传统和 AI 时代的搜索中的有机发现，负责访客到转化的漏斗，并扩大我们的自服务 PLG 动作。这个职位位于营销、产品和数据与分析的交汇点。
最好的 Web 团队会像对待产品一样对待他们的网站。我们寻找的就是这样的人。
你将做的事情：
SEO、GEO 与 AEO
- 推动传统和 AI 时代搜索中的有机发现；GEO（ChatGPT、Perplexity、Gemini、Claude、Grok）是主要投资方向，AEO（精选摘要、人们也问、零点击）是核心。
- 负责技术 SEO：核心网页性能、页面速度、结构化数据标记、CDN 配置、爬取效率。
- 根据转化漏斗阶段定义关键词和主题策略，配合内容和产品营销；管理 AI 内容/SEO 代理的日常事务（日历、简报质量、输出责任）。
- 建立并维护 GEO 测量：AI 引导流量和品牌引用率在 AI 生成的回复中。
转化与 PLG
- 优化整个漏斗——从访客到演示和访客到免费试用（try.coralogix.com）——免费试用注册作为独立的增长指标。
- 实现并优化网站 AI SDR，进行实时、多路径的互动，而不仅仅是“预约会议”。
- 定义并测试 PLG 登陆路径：免费试用流程、产品驱动的注册入口点以及自助服务的引导交接。
- 运行 A/B 测试和实时实验，针对 CTA、首页文案和落地页。
- 将免费试用注册作为独立的增长指标来跟踪，而不仅仅是在群体中。
Web 运营
- 负责 WordPress CMS：发布流程、插件、性能和可用性。
- 管理网站开发承包商——需求说明、审批、QA、部署和利益相关者协调。
- 负责付费活动的转化动作设置和感谢页标签；维护营销自动化表单、受限制内容和潜在客户分配。
- 监督网站的
查看英文原文
Description
Coralogix is a modern, full-stack observability platform transforming how businesses process and understand their data. Our unique architecture powers in-stream analytics without reliance on expensive indexing or hot storage. We specialize in comprehensive monitoring of logs, metrics, trace and security events with features such as APM, RUM, SIEM, Kubernetes monitoring and more, all enhancing operational efficiency and reducing observability spend by up to 70%
We're hiring a Web Product Manager to own coralogix.com as a revenue-generating product rather than a content library. You'll drive organic discovery across traditional and AI-era search, own the visitor-to-conversion funnel, and scale our self-serve PLG motion. This role sits at the intersection of marketing, product, and data & analytics.
The best web teams treat their website like a product. We're looking for someone who does exactly that.
What You’ll Do:
SEO, GEO & AEO
- Drive organic discovery across traditional and AI-era search; GEO (ChatGPT, Perplexity, Gemini, Claude, Grok) is a primary investment, and AEO (featured snippets, People Also Ask, zero-click) is core.
- Own technical SEO: Core Web Vitals, page speed, schema markup, CDN configuration, crawl efficiency.
- Define keyword and topic strategy by funnel stage with content and product marketing; manage the AI content/SEO agency day-to-day (calendar, brief quality, output accountability).
- Build and maintain GEO measurement: AI referral traffic and brand citation rate in AI-generated responses.
Conversion & PLG
- Optimize the full funnel — visitor to demo and visitor to free trial (try.coralogix.com) — with free trial signups tracked as a standalone growth metric.
- Implement and optimize the website AI SDR for real-time, multi-path engagement, not just "book a meeting."
- Define and test PLG landing paths: free trial flows, product-led signup entry points, and self-serve onboarding handoffs.
- Run A/B and real-time experimentation on CTAs, hero copy, and landing pages.
- Track free trial signups as a standalone growth metric, not just within cohorts.
Web Operations
- Own the WordPress CMS: publishing workflow, plugins, performance, and uptime.
- Manage the web development contractor — briefs, approvals, QA, deployments, and stakeholder coordination.
- Own conversion action setup and thank-you page tagging for paid campaigns; maintain marketing automation forms, gated content, and lead routing.
- Oversee web accessibility compliance.
- Own all positioning-driven website changes: homepage hero, product nav, solution pages, use-case pages.
- Coordinate with product marketing, brand, and design on net-new pages and campaign landing pages; partner with DevRel and product marketing on the blog series, technical guides, and content calendar.
Analytics & Measurement
- Own attribution tracking, full-funnel web reporting, and the web-to-pipeline connection — sessions and pageviews are inputs, not outputs.
- Partner with data and analytics on warehouse dashboards (organic traffic by source, conversion rate by page, PLG signup cohorts, session-to-pipeline attribution).
- Define and own website KPIs: organic traffic growth, free trial signup rate, demo conversion rate, AI/LLM referral share, AI SDR engagement.
Requirements
- 3 to 6 years in a B2B SaaS web PM, growth PM, or digital marketing role.
- Deep SEO/GEO fluency: understands both technical SEO and AI-era search (GEO, AEO, LLM citation optimization). Not just someone who "does SEO".
- Hands-on with WordPress, GA4, Google Tag Manager, and conversion tracking. You can do things, not just delegate them.
- PLG mindset: has owned or materially contributed to self-serve signup flows, not just inbound demo forms.
- Experience with A/B testing, landing page optimization, and website personalization or AI SDR tools.
- Can write a clear brief, review developer output, and QA a page. Not a pure PM who only writes tickets.
- Marketing automation form and lead routing familiarity a strong plus.
- Data-literate: reads attribution funnels, pulls from BI dashboards, and acts on what you find.
- Strong communicator across marketing, product, sales, and engineering.
Cultural Fit
We’re seeking candidates who are hungry, humble, and smart. Coralogix fosters a culture of innovation and continuous learning, where team members are encouraged to challenge the status quo and contribute to our shared mission. If you thrive in dynamic environments and are eager to shape the future of observability solutions, we’d love to hear from you.
Compensation and rewards
- The range for this role is $130,000 - $180,000. When determining your salary, we consider your experience, skills, education, and work location.
- Our total compensation package includes comprehensive and inclusive employee benefits for healthcare, dental, and mental health benefits, a 401(k) plan and match, paid sick time and paid time off.
Coralogix is an equal opportunity employer and encourages applicants from all backgrounds to apply.
Originally posted on Himalayas