需求生成经理 - B2B 渠道，HubSpot 与线索生成
Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation
Demand Generation Manager – B2B 管道、HubSpot 与线索生成 | 远程办公
职位类型：全职，远程办公
工作时间：美国工作时间
职位描述
在 Pavago，我们的一个客户正在招聘一名 Demand Generation Manager，负责构建可扩展的营销项目，以生成合格的 B2B 管道和收入机会。
该职位直接位于市场部和销售部之间，负责多渠道活动、线索培育、生命周期营销、付费获取和管道表现。
你将负责
- 构建并执行多渠道需求生成活动
- 管理以下渠道的活动：
- 邮件营销
- 内容
- 网络研讨会
- 付费获取
- 基于账户的营销（ABM）
- 构建线索培育和生命周期项目
- 与销售团队合作定义 ICP、受众和定位
- 开发线索评分和资格框架
- 跟踪并优化 MQL → SQL → 机会的转化率
- 分析管道贡献、活动投资回报率和漏斗表现
- 改进营销自动化和 CRM 流程
- 进行实验以提高合格线索和管道数量
- 向管理层汇报性能洞察和建议
要求
- 4 年以上 B2B 营销或需求生成经验
- 有生成可衡量销售管道的实绩
- 对 B2B 销售和营销漏斗有深入理解
- 有使用 HubSpot、Salesforce、Marketo 或类似平台的经验
- 有构建多渠道需求生成活动的经验
- 熟悉线索培育、评分和资格评定
- 强大的分析能力和活动管理技能
- 能够测量活动投资回报率和管道贡献
- 能够与销售领导紧密协作
- 优秀的中英文书面和口头沟通能力
成功标准
- 合格的营销生成管道增长
- 更高的 MQL 到 SQL 和 SQL 到机会的转化率
- 活动投资回报率和管道贡献提升
- 有效的线索培育和生命周期项目
- 清晰的营销自动化和 CRM 流程
- 市场部与销售部的强协同
面试流程
- 初步筛选电话
- Spark Hire 视频面试
- 招聘经理面试
- 客户面试
- 发放录用通知及入职
立即申请
如果你知道如何将 B2B 营销活动转化为合格管道，理解需求生成漏斗，并能从获取到销售交接全程负责绩效，我们期待你的加入。
#DemandGeneration
查看英文原文
Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.
This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.
What You’ll Do
- Build and execute multi-channel demand generation campaigns
- Manage campaigns across:
- Email marketing
- Content
- Webinars
- Paid acquisition
- Account-Based Marketing (ABM)
- Build lead nurture and lifecycle programs
- Partner with sales to define ICP, audiences, and targeting
- Develop lead scoring and qualification frameworks
- Track and improve MQL → SQL → Opportunity conversion
- Analyze pipeline contribution, campaign ROI, and funnel performance
- Improve marketing automation and CRM workflows
- Run experiments to increase qualified leads and pipeline
- Report performance insights and recommendations to leadership
Requirements
- 4+ years of B2B marketing or demand generation experience
- Proven experience generating measurable sales pipeline
- Strong understanding of B2B sales and marketing funnels
- Experience with HubSpot, Salesforce, Marketo, or similar platforms
- Experience building multi-channel demand generation campaigns
- Strong knowledge of lead nurturing, scoring, and qualification
- Strong analytical and campaign management skills
- Comfortable measuring campaign ROI and pipeline contribution
- Ability to collaborate closely with sales leadership
- Strong written and verbal English communication
What Success Looks Like
- Growth in qualified marketing-generated pipeline
- Higher MQL-to-SQL and SQL-to-opportunity conversion
- Strong campaign ROI and pipeline contribution
- Effective lead nurturing and lifecycle programs
- Clean marketing automation and CRM processes
- Strong alignment between marketing and sales
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.
#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs
Originally posted on Himalayas