数据分析师 - 电子商务分析
Data Analyst - eCommerce Analytics
Tailored Brands 是一家领先的男士服饰零售商，提供西装、正装、运动装以及广泛的商务休闲产品。我们的品牌包括 Men's Wearhouse、Jos. A. Bank、Moores 和 K&G Fashion Superstore，为全家提供商品。我们通过便捷的门店网络和电子商务网站，提供个性化的产品和服务，帮助人们在最重要的时刻爱上自己的外表和感觉。
职位简介
我们目前有一个令人兴奋的机会，招聘一名数据分析师 - 电商分析，加入 Tailored Brands 企业分析团队。作为数据分析师 - 电商分析，您的主要职责是从数据中提取可操作的见解，以优化电商表现，这些数据包括网站内容、促销活动、客户行为数据、营销策略和市场数据等。您将与电商产品管理、品类管理和网站运营团队合作，推动数据驱动的决策。主要目标是为电商和营销团队提供见解，指导、监控和衡量他们的策略。
您将负责的主要职责
- 数据收集：与运营团队合作，通过 Google Tag Manager 和 Google Analytics 跟踪网站上的客户行为。
- 数据分析：深入分析 Google Analytics 中的客户行为数据、Snowflake 中的销售数据以及 Power BI 仪表板中的汇总数据，以识别趋势、模式和提升转化率、平均订单价值和流量的机会。
- 报告：通过 Power Bi、Looker Studio 和 Excel 数据透视表创建清晰、简洁且有洞察力的仪表板。
- 演示：以清晰、可理解且适用的方式展示分析结果，能够广泛分享，与技术和非技术合作伙伴有效沟通。
- 协作：与数据工程团队、电商团队及整个分析团队合作，分享学习成果，统一方法论并利用最佳实践。
您将带来的技能与经验
- 需要统计学、商业、商品管理或相关领域的学士学位。
- 至少 3 年电商或分析领域的工作经验。
- Google Analytics：需要熟练在 GA 中分析数据。
- SQL：需要熟练查询数据库以提取数据。
- 数据可视化：需要有使用 Power BI、Tableau 或类似工具有效可视化见解的经验（Power
查看英文原文
Tailored Brands is a leading specialty retailer of menswear, including suits, formalwear, sportswear, and a broad selection of business casual offerings. Our brands include Men's Wearhouse, Jos. A. Bank, Moores and K&G Fashion Superstore,which offers merchandise for the entire family. We help people love the way they look and feel for their most important moments by delivering personalized products and services through our convenient network of stores and e-commerce sites.
About the Job
We currently have an exciting opportunity for aData Analyst - eCommerce Analytics to join the Tailored Brands Enterprise Analytics team. As Data Analyst – eCommerce Analytics, your primary responsibility will be to extract actionable insights from data to optimize ecommerce performance with insights from site content, promotions, customer behavioral data, marketing strategies, and market data, just to name a few. You will collaborate with ecommerce product management, category management, and site operations teams to drive data-driven decisions. The primary goal is providing insights for the ecommerce and marketing teams to guide, monitor and measure their strategies.
What You’ll Do | Key Accountabilities
- Data Collection: Partner with operations to track customer actions on the website through Google Tag Manager and Google Analytics.
- Data Analysis: Dive deep into customer behavior data in Google Analytics, sales data in Snowflake, and aggregated data in Power BI dashboards to identify trends, patterns, and opportunities to increase conversion, average order value, and traffic.
- Reporting:Create clear, concise, and insightful dashboards via Power Bi, Looker Studio, and Excel Pivots.
- Presentations:Present analyses in a clear, interpretable, and applicable way that can be shared widely, communicating effectively with both technical and non-technical partners.
- Collaborate: Partner with data engineering, ecommerce teams, and across analytics to share learnings, align on methodologies and leverage best practices.
What You’ll Bring | Skills & Experience
- Bachelor’s degree in statistics, business, merchandising, or a related field is required.
- Minimum of 3 years career experience in ecommerce or analytics.
- Google Analytics: Proficiency in analyzing data in GA is required.
- SQL: Proficiency in querying databases for data extraction is required.
- Data Visualization: Experience visualizing insights effectively using Power BI, Tableau or similar tools (Power BI is Preferred)
Work Environment, Physical & Mental Demands
- Ability to sit and work at a computer keyboard for extended periods of time.
- Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment.
- Hours regularly 40 hours per week, as work dictates, from a remote office location.
Benefits
This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to mytbtotalrewards.com.
Work-Life Balance
We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
- Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development.
- Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend.
- Holiday Early Departure | close out early the business day before a company observed holiday.
The starting salary for this position is $70,200 – $110,000. Actual compensation within this range will be determined based on factors such as skills, experience, and qualifications. Over time, and subject to performance, tenure, and evolving responsibilities, total compensation for this role may grow to as much as $146,300. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.
Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.
Originally posted on Himalayas