市场经理 - 德国
Marketing Manager - Germany
📣 加入ViCentra – 在医疗科技领域推动大胆变革
📍 地点：德国或荷兰
💼 远程或混合办公
🌍 每一步都意义非凡
在ViCentra，我们的使命是让糖尿病患者的生活更轻松，通过设计简单、美观且有效的解决方案，让它们融入人们的生活，而不是相反。我们结合技术创新与以用户为中心的设计，赋予人们更多自由、信心和按自己方式生活的可能。我们的价值观——勇敢、建立信任、关注客户、追求卓越，驱动着我们创造的每一件产品和做出的每一个决定。
我们认为当抱负与目标相遇，就会产生非凡的结果。如果你在一个想法加速、挑战激发成长、改变世界是目标的环境中如鱼得水，那么ViCentra就是你下一次伟大的冒险。 🚀
👩💻 你的影响
作为德国市场经理，你将主导Kaleido在我们最重要的欧洲市场之一的呈现方式。你将塑造一个不断壮大的糖尿病护理品牌的叙事，将客户洞察转化为有力的活动、有意义的互动和可衡量的商业增长。
在创新、医疗保健和用户体验的交汇点上，你将为客户、医疗专业人士和合作伙伴生动地展现我们的价值主张。从发起有影响力的活动到支持销售团队并影响市场进入策略，你将把想法转化为动力，将雄心变为成果。
最重要的是，你的工作将帮助更多人发现能给予他们更大自由度和信心来管理糖尿病的解决方案，带来远超传统营销指标的实际影响。
🔧 你将承担的工作
在你的职位中，你将：
- 负责德国糖尿病护理产品组合的年度营销计划，确保本地活动与公司目标一致。
- 设计并领导跨数字和线下渠道的整合营销活动，从内容创作到活动执行。
- 与销售团队合作，打造有影响力的销售工具、演示文稿和面向客户的材料，以支持业务发展。
- 代表Kaleido参加欧洲各地的会议、学术会议、客户活动和行业论坛。
- 监测市场趋势、客户洞察和竞争动态，并将其转化为可执行的商业建议。
- 与全球产品管理、研发、临床和商业团队合作，进行定位、发布规划和生命周期管理
查看英文原文
📣 Join ViCentra – Empower Bold Change in MedTech
📍 Location: Germany or Netherlands
💼 Remote or Hybrid
🌍 Making Every Move Matter
At ViCentra, we’re on a mission to make living with diabetes easier, by designing simple, beautiful, and effective solutions that fit people’s lives — not the other way around.We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values; Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.
We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure. 🚀
👩💻 Your Impact
As Marketing Manager – Germany, you'll be the driving force behind how Kaleido shows up in one of our most important European markets. You'll shape the story of a growing Diabetes Care brand, translating customer insights into powerful campaigns, meaningful engagement, and measurable commercial growth.
Working at the intersection of innovation, healthcare and human experience, you'll bring our value proposition to life for customers, healthcare professionals and partners alike. From launching impactful campaigns to enabling our sales teams and influencing go-to-market strategy, you'll transform ideas into momentum and ambition into results.
Most importantly, your work will help more people discover solutions that give them greater freedom and confidence in managing diabetes, making a real difference far beyond traditional marketing metrics.
🔧 What You’ll Take On
In your role, you will:
- Own and execute the annual marketing plan for the Diabetes Care portfolio in Germany, keeping local activity aligned with corporate objectives.
- Design and lead integrated marketing campaigns across digital and offline channels, from content creation to event execution.
- Partner with sales teams to build impactful sales tools, presentations and customer facing materials that support business development.
- Represent Kaleido at conferences, scientific meetings, customer events and industry forums across Europe.
- Monitor market trends, customer insights and competitive activity, translating them into actionable commercial recommendations.
- Collaborate with global product management, R&D, clinical and commercial teams on positioning, launch planning and lifecycle management.
- Manage marketing and event budgets, tracking KPIs and campaign ROI to continuously improve performance.
- Build and maintain relationships with key stakeholders across healthcare systems and professional networks.
Requirements
📌 What You Bring
- Bachelor's degree in Marketing, Business Administration, Life Sciences or a related discipline; a Master's is a plus.
- Significant experience in senior marketing roles within the MedTech industry, ideally with exposure to Diabetes Care.
- A track record of developing and executing commercial marketing strategies that drive measurable growth.
- Proven experience supporting sales teams through marketing initiatives and sales enablement tools.
- Strong strategic planning and analytical skills, with experience using CRM systems, digital marketing platforms and marketing analytics.
- Excellent project management, organisational and budget management skills.
- Fluent in English, written and verbal; German language skills are a strong plus given the market focus.
- Comfortable working across cross functional, international teams and travelling up to 30% of the time.
💡 Life at ViCentra
Working at ViCentra means joining a team defined by:
- Courage to create: We experiment, challenge norms, and learn fast.
- Trust above all: Integrity, honesty, and openness shape our relationships.
- Customer-first mindset: Every idea is measured by the impact on those we serve.
- A drive for excellence: We hold ourselves to the highest standard because lives depend on it.
Our days move fast, fueled by curiosity, diverse perspectives, and a love for collaboration. Here, you can shape and be shaped by groundbreaking work in MedTech.
🌱 Grow With Purpose
- Harness your talent for a mission that truly matters.
- Enjoy creative freedom, supportive teamwork, and room to lead initiatives.
- Make a direct impact in people’s lives, today and into the future.
- Be surrounded by innovators who challenge and cheer you on.
🌏 Every Journey Starts Somewhere — Make Yours Count Here
We believe a powerful team is built on unique backgrounds and points of view. If this opportunity excites you but you’re unsure if you fit every bullet, we want to hear your story. At ViCentra, it’s your potential and passion that catch our eye.
Highlights
This newly created position offers the opportunity to shape its scope and make a lasting impact on Kaleido’s commercial success.
Originally posted on Himalayas