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基于账户的营销(ABM)经理 - 远程办公

Account Based Marketing (ABM), Manager - Remote

市场运营职能支持限定地区(需当地身份)
公司Strada
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间21 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

加入我们,开启无限可能的旅程

在 Strada,可能性不仅仅是一个承诺——它是我们一切行动的基础。我们相信为每位同事释放潜力,创造成长、探索和影响的旅程。

在我们提供的支持、资源和机会下,你将打造一个充实的未来——参与跨越行业和地区的有意义项目,为重要的成果做出贡献。

Strada 是一家专注于人员管理、薪酬和科技的领导者,简化国际人力资源管理。我们在 180 多个国家运营,设计并提供以人员为中心的解决方案,由基于云的技术驱动——帮助组织成长,使员工发挥最佳表现。

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职位概要:
我们正在寻找一位具有战略眼光、善于协作且高度有条理的 ABM 经理,负责为一组重点北美客户执行 1:1 的基于账户的营销计划。向需求生成高级经理汇报,你将设计并执行有针对性的 ABM 动作,加深参与度,加速销售线索,并影响收入结果。这个职位适合一位在创意与策略交汇处茁壮成长的人,能够将客户洞察转化为定制化方案,能无缝地在销售和市场部门之间协作,并协调多渠道体验,以引起高价值客户中的关键利益相关者共鸣。

主要职责:
ABM 策略与项目执行

  • 为指定的一组战略北美客户建立并执行 1:1 ABM 计划。
  • 制定有针对性的活动,推动优先购买群体的参与、进展和扩展。
  • 识别客户群组、主题和痛点,以指导计划设计和信息传递。
  • 在数字、电子邮件、活动、内容和销售接触点上执行协调的多渠道策略。

跨职能协作

  • 与销售团队紧密合作,制定客户计划,定义共同目标,并就接触策略达成一致。
  • 与产品市场团队合作,确保信息、价值主张和内容符合行业、角色和客户的需求。
  • 与创意、数字和需求生成团队成员协作,确保各接触点的统一、品牌一致的执行。
  • 与客户经理协调,使 ABM 策略与后续动作和机会开发保持一致。

客户情报与个性化

  • 对每个优先客户进行研究,包括了解其业务模式、决策流程和关键联系人。
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Join us on a journey of endless possibilities

At Strada, possibility isn’t just a promise – it’s the foundation of everything we do. We believe in unlocking potential for every colleague, creating a journey of growth, discovery, and impact.

With the support, resources, and opportunities we provide, you’ll build a fulfilling future – working on meaningful projects that span industries and regions, contributing to outcomes that matter.

Strada is a people, payroll, and technology leader simplifying international workforce management. Operating in 180+ countries, we design and deliver people-first solutions powered by cloud-based technology – helping organizations grow and enabling workforces to perform at their best.

Learn more at

Job summary:
We are seeking a strategic, collaborative, and highly organized ABM Manager to activate 1: few account-based marketing programs for a select portfolio of priority North America accounts. Reporting to the Senior Manager of Demand Generation, you will design and execute targeted ABM motions that deepen engagement, accelerate pipeline, and influence revenue outcomes. This role is ideal for someone who thrives at the intersection of creativity and strategy, can translate account insights into tailored programs, work seamlessly across sales and marketing, and orchestrate multi-channel experiences that resonate with key stakeholders inside high-value accounts.
Key responsibilities:
ABM Strategy & Program Execution

  • Build and execute 1:few ABM programs for a defined list of strategic North America accounts.
  • Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups.
  • Identify account clusters, themes, and pain points to guide program design and messaging.
  • Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints.

Cross-Functional Collaboration

  • Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies.
  • Work with product marketing to ensure messaging, value propositions, and content align to industry, persona, and account needs.
  • Collaborate with creative, digital, and demand generation team members to ensure cohesive, on-brand execution across touchpoints.
  • Coordinate with Account Executives to align ABM plays with follow-up motions and opportunity development.

Account Intelligence & Personalization

  • Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape.
  • Translate insights into personalized messaging, tailored content, and account-specific assets for marketing and sales use.
  • Monitor engagement signals to adjust and optimize programs based on real-time account behavior.

Measurement, Reporting & Optimization

  • Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce.
  • Translate data into clear insights and recommendations for optimizing targeting, tactics, and messaging.
  • Report results to marketing and sales leadership, including account-level insights and progress toward shared goals.

Skills & competencies:

  • Experience executing B2B ABM programs (1:few or 1:many), preferably in enterprise SaaS or professional services.
  • Strong understanding of account segmentation, personas, customer journeys, and industry verticals.
  • Proficiency with ABM and marketing platforms including Demandbase
  • Excellent project management and organizational skills with the ability to manage multiple complex programs.
  • Strong communicator who can simplify data, articulate recommendations, and influence stakeholders.
  • Analytical mindset with experience interpreting engagement data and account signals to drive decisions.
  • Collaborative team player with a proactive, solutions-oriented approach.

At Strada, our values guide everything we do:

  • Anticipate Customer Needs – We stay ahead of trends so our customers can grow and succeed.
  • Own the Outcome – We take responsibility for delivering excellence and ensuring things get done right.
  • Challenge Ourselves to Work Smarter – We move faster than the world around us to drive change and accomplish more.
  • Empower Each Other to Solve Problems – We tackle challenges head on, ask tough questions, and collaborate to find the best solutions.
  • Care About Our Work – We understand that what we do impacts millions, and we have a responsibility to get it right.

Benefits
At Strada, we support your whole self—offering a range of benefits for your health, wellbeing, finances, and future. These include health coverage, wellbeing programs, paid leave (vacation, sick, parental), retirement plans, learning opportunities, and more.
All offers are contingent on successful completion of background checks, where permitted by law and as appropriate for the role. These may include identity, education, employment, and in some cases, criminal history verification, checks against global watchlists, credit reports, and/or drug testing. You’ll be informed of the specific checks applicable to your role and location during the recruitment process.
Our commitment to Diversity and Inclusion
Strada is dedicated to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and supported. We believe that embracing differences strengthens our teams and drives innovation and success.
Equal Employment Opportunity Statement
Strada is an Equal Opportunity Employer and prohibits discrimination based on legally protected characteristics. We provide reasonable accommodations for disabilities and religious practices. Applicants may request reasonable accommodation by contacting their recruiter.
Authorization to work in the Employing Country
To be considered, you must have current and future work authorization in the country where you're applying, without the need for visa sponsorship by Strada.
Please note: This job description does not limit Strada’s right to assign or reassign responsibilities, including to subsidiaries, partners, or future business purchasers.
We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.
Salary Pay Range
Minimum - Maximum:
$0.00 - $0.00Pay Transparency Statement: Stradaconsiders a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Stradamakes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level.
DISCLAIMER:
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.
Strada provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Strada is committed to a diverse workforce and is an affirmative action employer.Originally posted on Himalayas

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