增长负责人 - 阿根廷
Growth Lead - Argentina
币安是全球领先的区块链生态系统,拥有交易量和注册用户数最多的加密货币交易所。我们受到100多个国家3亿多用户的信任,因为我们具有行业领先的安全性、用户资金透明度、交易引擎速度、深度流动性以及无与伦比的数字资产产品组合。币安的产品涵盖交易和金融、教育、研究、支付、机构服务、Web3功能等。我们利用数字资产和区块链的力量,构建一个包容的金融生态系统,以推进货币自由并改善全球人们的金融可及性。
职位要求
- 与内部利益相关者合作,管理区域和本地产品活动的开发和执行,以确保业务目标的实现。
- 与全球市场团队合作,对相关活动进行本地化以支持用户增长。
- 管理和拓展战略营销合作伙伴关系、渠道实验、受众信息传递和支出责任。
- 以用户为中心:通过展示产品需求、用户教育和运营活动来绘制用户旅程并提高用户转化率。
- 通过付费获取、再营销和网页及原生应用增长渠道的产品优化,进行创意构思、测试、迭代和优化以实现增长。
- 规划和执行面向本地受众的线上和部分线下营销活动、事件和推广。
- 以有趣、创意和有信息的方式扩大我们的用户群并提升品牌知名度。
- 使用数据分析和用户反馈监控/活动进展和结果,以确保效果和用户体验持续提升。
- 全流程管理新媒体合作伙伴关系,以推动可衡量的增长。
- 持续探索新渠道、创意和其他想法用于实验、优化和获取增长。
- 帮助塑造阿根廷地区的品牌形象。
职位要求
- 必须精通西班牙语和英语。
- 至少5年相关的市场营销经验,最好是在快节奏的行业中。
- 以执行为导向的心态——具备谦逊、动力和务实精神,能够完成任务。
- 必须对加密货币/区块链/技术有浓厚的兴趣和深入了解。
- 能够独立工作。
- 有市场营销相关大学学位者优先。
- 具备良好的协调能力和战略思维。
- 熟悉线上线下营销渠道,如社交媒体、社区等
查看英文原文
Tags: Web3 Jobs • Web3 Marketing Jobs • Web3 Manager Jobs • Blockchain Event Marketing Jobs • Cryptocurrency Social Media Jobs • Web3 Community Manager Jobs • Cryptocurrency Web3 JobsBinance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.RequirementsManage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.Work with global marketing to localize relevant campaigns in service of user growth.Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.Grow our user base and increase awareness of the brand in fun, creative and informative ways.Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.Manage new media partnerships end-to-end to drive measurable growth.Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.Help shape the brand in Argentina.RequirementsFluency in Spanish and English is a must.Minimum 5 years of relevant marketing experience, preferably in a fast paced industry.Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.Must have a strong interest and knowledge in crypto/blockchain/technology.Must be able to work independently.A university degree relating to Marketing is a plus.Strong coordination skills and strategic mindset for marketing.Familiarity with online and offline marketing avenues such as social media, community management, and event management.Proven experience in growing and managing user base.Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.Apply here 👉 Growth Lead - Argentina