出海雷达

高级数字营销专员(远程办公) | ZR_1372_JOB

Senior Digital Marketing Specialist (WFH) | ZR_1372_JOB

市场运营限定地区(需当地身份)
公司PeoplePartners Inc.
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间14 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

这是一个远程职位。

高级数字营销专家(远程)About PeoplePartners

  • 在PeoplePartners,优秀的工作始于优秀的人——我们有认证证明这一点。我们自豪地成为Great Place to Work®认证公司,以以人为本的文化为核心,支持、信任并给予人才成长的空间。
  • 加入我们,你将获得的不仅仅是一个远程职位。你将获得全球视野,与澳大利亚企业合作,提升专业技能,并在一个真正投资于员工的团队中建立职业发展。
  • 如果你准备好从事有意义的工作,迎接更大的机会,并在一个将成长融入体验的工作环境中,你会很快适应这里。

职位概述
· 喜欢通过数据判断是否成功的营销工作吗?

  • 我们正在寻找一位高级数字营销专家,为我们的澳大利亚客户之一提供支持,并负责那些搜索意图与可衡量增长相结合的渠道。
  • 付费搜索和SEO是核心任务。你将管理Google Ads和Microsoft Ads广告活动,制定SEO策略,并将点击量、搜索量和网站访问量转化为合格的潜在客户。你还将参与Meta Ads、内容、网站优化和有机社交媒体。
  • 这不是一个启动后就不管的角色。你将全权负责,测量效果,进行测试并持续改进——使用绩效数据决定下一步行动。

主要职责:
· 管理和优化Google Ads和Microsoft Ads广告活动。

  • 根据获客成本和销售成本目标管理付费搜索预算。
  • 测试广告文案、落地页、竞价策略、受众群体和定向方式。
  • 执行技术性、页面内、内容和页面外的SEO措施。
  • 进行关键词研究,识别有机和付费搜索机会。
  • 维护准确的转化跟踪、潜在客户归属和广告活动报告。
  • 监控潜在客户、转化率、ROAS、有机流量和潜在客户质量。
  • 通过Meta Ads Manager支持广告活动。
  • 创建并优化广告、博客、落地页和有机社交媒体的文案。
  • 维护网站内容、落地页、表单和跟踪代码。
  • 支持网站优化和转化率提升。
  • 分析广告活动和网站表现,并根据数据推荐后续行动。
  • 将营销表现与潜在客户和注册结果联系起来。

要求

必备资格

  • 5年以上相关数字营销经验。
  • 具有实际操作Google Ads广告活动的经验。
查看英文原文

This is a remote position.

Senior Digital Marketing Specialist (Remote)About PeoplePartners

  • AtPeoplePartners, great work starts with great people—and we’ve got the certification to prove it. We’re proud to be aGreat Place to Work® certified company, built around a people-first culture where talent is supported, trusted, and given room to grow.
  • Join us and you’ll get more than a remote role. You’ll gainglobal exposure, work alongside an Australian business, sharpen your expertise, and build a career with a team that genuinely invests in its people.
  • If you’re ready for meaningful work, bigger opportunities, and a workplace that makes growth part of the experience, you’ll fit right in.

Role Overview
· Love marketing where the numbers actually tell you whether you’re winning?

  • We’re looking for aSenior Digital Marketing Specialistto support one of our Australian clients and take ownership of the channels where search intent meets measurable growth.
  • Paid search and SEO are the headline acts.You’ll manage Google Ads and Microsoft Ads campaigns, drive SEO strategy, and turn clicks, searches, and website visits into qualified enquiries. You’ll also contribute across Meta Ads, content, website optimization, and organic social.
  • This isn’t a launch-it-and-leave-it role. You’llown it, measure it, test it, and improve it—using performance data to decide what happens next.

Key Responsibilities:
· Manage and optimizeGoogle AdsandMicrosoft Adscampaigns.

  • Manage paid search budgets againstcost-per-leadandcost-per-saletargets.
  • Test ad copy, landing pages, bidding strategies, audiences, and targeting.
  • Executetechnical, on-page, content, and off-page SEOinitiatives.
  • Conduct keyword research and identify organic and paid search opportunities.
  • Maintain accurateconversion tracking, lead attribution, and campaign reporting.
  • Monitor enquiries, conversion rates, ROAS, organic traffic, and lead quality.
  • Support campaigns throughMeta Ads Manager.
  • Create and optimize copy for ads, blogs, landing pages, and organic social.
  • Maintain website content, landing pages, forms, and tracking.
  • Support website optimization and conversion rate improvements.
  • Analyze campaign and website performance and recommend actions based on data.
  • Connect marketing performance with lead and enrolment outcomes.

Requirements

Required Qualifications

  • 5+ years of relevant digital marketing experience.
  • Hands-onGoogle Adscampaign management experience with measurable ROI.
  • Experience managingMicrosoft Adscampaigns.
  • Experience withtechnical, on-page, and content SEO.
  • Working knowledge ofMeta Ads Manager.
  • Experience usingGA4, Google Tag Manager, and Search Console.
  • Experience withCRM databases, attribution, and campaign reporting.
  • Strong copywriting skills across ads, blogs, and landing pages.
  • Website maintenance experience.
  • BasicHTMLknowledge.
  • Exposure toemail marketing and design tools.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple channels and priorities independently.

Preferred Qualifications:
·
WordPressexperience.

  • Google Ads/Analytics certifications.
  • Digital marketing experience withinfitness, health, or vocational education.

Why Join PeoplePartners
· This is your opportunity to do work where you can actually see the impact you’re making.

  • AtPeoplePartners, you’ll join aGreat Place to Work® certifiedculture that puts people, development, and meaningful careers at the center of the experience.
  • You can look forward tocareer growth and development opportunities, continuous learning, exposure to international clients and Australian business environments, and a supportive team culture that values autonomy and accountability.
  • You’ll also enjoy the advantages of awork-from-home setup, alongside employee engagement activities that keep our people connected and make remote work feel like being part of a real team.
  • Most importantly, you’ll have the opportunity to own meaningful digital marketing outcomes—not simply report on them.
  • If you know how to turnsearch traffic, advertising spend, and campaign data into measurable growth, we’d love to see what you can do.
  • Apply through PeoplePartners and make your next career move count.

Work Details
·
Employment Type:Full-time.

  • Work Setup:Remote / Work from Home.
  • Schedule:Monday–Friday.
  • Working Hours:Day-shift (AEST)
  • Client:Australian business.

Benefits

  • Permanent Work-from-home setup
  • Company-provided equipment
  • Secondary Wi-Fi Modem
  • 21 Leave Credits Annually - Leave benefits begin on Day 1.
  • 100% conversion of UNUSED leave credits
  • HMO on Day 1
  • 13th Month Pay
  • Monthly Gift Voucher
  • Milestone Tokens (Birthday/Anniversary/Christmas).
  • A Life Beyond the Screen #WorkLifeBalance.
  • Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.

Originally posted on Himalayas

本页面信息整理自 Himalayas,版权归原发布方所有。职位可能随时关闭,投递请以原始页面为准。 本站只做信息聚合展示,不参与招聘流程,也不向求职者收取任何费用。

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