高级程序化策略师
Senior Programmatic Strategist
导向咨询是领先的 B2B 性能营销机构，提供了实际收入 - 不仅仅是引擎。我们使用客户生成 （一种由我们开发的营销方法）来削减噪音。忘记 MQLs - 我们在这里来推动管道，燃料 SQL 和规模化对增长认真的品牌。从付费媒体和 SEO/内容到 CRO,RevOps 和 Go-To-Market 战略，我们建立在 SaaS 和跨 B2B 行业中赢得胜利的营销引擎。我们快速发展。我们有勇气思考。我们是精英者。我们聘请挑战现状的人，并推进过去预期的竞选活动 - - 激发大胆，创新品牌需求。如果你渴望表现，喜欢解决困难的问题，并且希望你的工作真正意味着什么，你会很好地适应。但这里是有趣的部分 - 我们不仅提供结果；我们正在塑造营销的未来。准备好打破模具的东西吗？加入我们吧。**关于角色** 我们正在寻找一个大胆的战略程序策略师 - 在 SaaS 和 B2B 营销的快速发展世界中壮成长的人，并知道如何通过预算甚至更大的想法产生巨大的影响。程序策略师是关键的，面向客户的角色负责我们程序客户日常管理，包括但不限于在所有程序道 （显示，原生，视频，音频等）上进行竞选建设，优化和报告。他们创建并管理定制客户战略，与客户及内部利益相关者沟通。**What Youll Do:** **1.活动管理：** - **战略开发：** 与内部团队合作，创造符合客户目标的综合媒体战略。**数据集成：**利用第一方和第三方数据来准确针对观众和细分。- **规划和设置：** 在各种需求边平台 (DSP) 开发和实施程序性运动，如 DV360,The Trade Desk 等。- **优化：**持续监测和优化活动以实现绩效和步伐目标。- **报告：**生成和分析绩效报告以提供可行的见解和建议。- **解决问题：**快速确定和解决与竞选性能和交付相关的问题。**2.团队合作：** - **跨职能协调：**密切与创意，分析和帐户团队合作确保紧密的竞选执行。
查看英文原文
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually _mean something_, you’ll fit right in.
But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.
**About The Role**
We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.
The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.
**What You’ll Do:**
**1. Campaign Management:**
- **Strategy Development:** Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
- **Data Integration:** Leverage first-party and third-party data for precise audience targeting and segmentation.
- **Planning and Setup:** Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
- **Optimization:** Continuously monitor and optimize campaigns to achieve performance and pacing goals.
- **Reporting:** Generate and analyze performance reports to provide actionable insights and recommendations.
- **Troubleshooting:** Quickly identify and resolve issues related to campaign performance and delivery.
**2. Team Collaboration:**
- **Cross-Functional Coordination:** Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
**3. Client Relationship Management:**
- **Communication:** Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
- **Presentation:** Present campaign plans, performance reports, and strategic recommendations to clients.
**What You’ll Bring:**
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
- Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
- Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
- Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
- Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
- Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
- Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively
**Goals:**
1. **NSM Attainment:** 100%
2. **CSAT:** 4.4+
**What We Offer:**
- 🏠 We have a set living wage at Directive; the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.ry
- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:
- 🧠 **Mental** - Access to certified therapists through **Spring Health**, membership to **Headspace**
- 💪 **Physical**- Physical therapy through **Omada,** thousands of **Aaptiv** virtual workouts **,** complimentary **One Medical** membership for primary and virtual care
- 🛫 T **ime Off** - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 **Financial** - Traditional and Roth 401(k) with a 3% company match
- 🌟 **Bonus** - Annual bonus based on tenure, which scales in total amount over time
- 🌴 **Annual Company-wide Retreat**
**Work Environment Requirements**
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
**Additional Information**
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1