高级专员 - 市场营销（B2B）
Senior Officer - Marketing (B2B)
部门：销售与市场
汇报对象：市场高级经理（B2B）
职位介绍
该职位负责执行和优化B2B营销策略和项目，以推动公司产品和服务的潜在客户获取、客户获取和品牌认知度。该职位需要强大的项目管理能力、注重细节，以及与跨职能团队协作的能力。
主要职责
- 管理和维护B2B营销材料、宣传资料和品牌资产，确保与业务需求一致。
- 协调外部机构和内部设计团队，负责创意项目的全流程开发，确保按时交付和高质量执行。
- 通过表单、CRM和数字渠道生成合格的潜在客户并管理潜在客户获取和咨询。
- 协调奖项提交、演讲机会和赞助参与，与外部利益相关者合作，提升品牌可见度和行业影响力。
- 协调B2B活动、网络研讨会和展会等的策划和后勤工作。
- 制定并执行市场营销传播计划，包括内容开发和品牌激活，以提高参与度。
- 制定现场企业访客互动活动，并根据需要执行现场或非现场活动。
- 在所有接触点上作为品牌倡导者，强化和维护品牌形象。
- 分析营销绩效数据，提供报告和改进建议。
- 与销售团队协作，对齐营销工作，支持潜在客户获取。
- 监测行业趋势和竞争对手活动，识别新的营销机会。
- 协助制定和实施整体B2B营销策略。
- 根据需要协助团队相关的行政任务和后勤工作。
- 完成其他临时指派的任务。
要求
- 市场营销、传播、公共关系或其他相关领域的学士学位。
- 至少3-5年的B2B营销、传播、广告或活动管理经验。
- 熟练使用营销自动化、Marketing Cloud / Salesforce和分析工具。
- 对企业设计有敏锐的洞察力，确保所有营销和传播材料的品牌一致性。
- 出色的沟通能力，能够与内部和外部利益相关者协调合作。
查看英文原文
Department : Sales & Marketing
Reports to : Senior Manager - Marketing (B2B)
Role Introduction
The incumbent will be responsible for executing and optimizing the B2B marketing strategies and programs to drive lead generation, customer acquisition, and brand awareness for the company's products and services. This role requires strong project management skills, attention to detail, and the ability to work collaboratively with cross-functional teams.
Key Responsibilities
- Manage and maintain B2B marketing collateral, promotional materials, and brand assets, ensuring alignment with business needs.
- Lead the end-to-end development of creative projects by coordinating with external agencies and internal design teams, ensuring timely delivery and quality execution.
- To generate qualified leads and manage lead capture and enquiries through forms, CRM and digital channels.
- Coordinate award submissions, speaking opportunities, and sponsorship participation with external stakeholders to enhance brand visibility and industry presence.
- To coordinate the planning and logistics of B2B events, webinars, and trade shows, etc.
- To plan and execute marketing communications, including content development and brand activations, to drive engagement.
- To formulate in-venue corporate visitors engagement activities and execute on-site or off-site as required.
- To serve as a brand advocate in strengthening and upholding brand identity across all touchpoints.
- To analyse marketing performance data and provide reports and recommendations for improvement.
- To collaborate with the sales team to align marketing efforts and support lead generation.
- To monitor industry trends and competitor activities to identify new marketing opportunities.
- To assist in the development and implementation of the overall B2B marketing strategy.
- To support to team related administrative tasks and logistics as required.
- To perform ad-hoc duties as required.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations or other related disciplines.
- At least 3-5 years of experience in B2B marketing, communications, advertising or event management.
- Proficient in using marketing automation, Marketing Cloud / Salesforce, and analytics tools.
- Strong eye for corporate design, ensuring consistent brand alignment across all marketing and communication materials.
- Excellence communication skills to coordinate with internal and external stakeholders to support marketing execution and content creation as needed.
- Strong project management and organizational skills, and able to work effectively and efficiently under pressure.
- Self-motivated, resourceful and positive working attitude.
- Proficiency in both written and spoken English and Chinese.
Full-time
Personal & Application Information
We are an equal opportunity employer. Data collected will be treated in strict confidence and used for recruitment purposes only. Applicants who are not invited for interviews within 8 weeks may consider their applications unsuccessful.
Originally posted on Himalayas