B2C Operations CRM and Product Manager
产业：社交场/iGaming/计算机游戏 关于角色高5游戏正在寻找一个高度驱动，数据痴迷的 B2C 运营 CRM 和产品经理来领导和扩展我们的玩家参与度，保留和增长策略。在这个角色中，你将弥合高级增长战略，竞选执行和运营之间的差距。你将拥有端到端的玩家通信生命周期，从上机转换到 VIP 忠诚度和重启。你将利用内部市场自动化工具，A / B 测试和深度数据分析。如果你在一个随机快速发展的环境中繁荣，并且喜欢构建可扩展的 CRM 战略来推动真正业务增长，我们希望听到你的话。关键责任 CRM&生命周期运营 · 策略和执行：通过数据支持实验设计和优化自动化的玩家旅程 （登录，转换流量，VIP 忠诚跟踪以及回归序列）· 数据库卫生与细分：领导整个数据库工作流程从识别目标玩家细分和清洁数据到保持联系数据库准确性和适当的细分。增长与生命周期优化 ·增长倡议：与营销，产品和数据科学团队合作设计针对社交场玩家的增长策略，奖励，激励和促销机制。· A/B 测试和实验：严格测试竞选创意，复制，时间表，硬币/奖金报价以及细分以最大限度地提高开放率，CTR 和应用程序内购买 (IAP). ·抄写和创造性的消息：设计令人信服，符合和高转换率的竞选副本，简化复杂的游戏机制/促销活动并吸引场玩家。绩效，分析与报告 ·数据驱动的见解：分析玩家行为数据，队列趋势和竞选指标，以发现可操作的见解，从而改善终身价值并降低收益。· KPI 跟踪：在每周，月份和季度报告中定义，监测和呈现关键性能指标 （开放率，转换率，ARPU,保留率，ROI）. ·运营配合：通过数据团队，设计，客户支持和无产品团队协调，确保实现 l 的功能执行。
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Industry: Social Casino / iGaming / Computer Games
About the Role
High 5 Games is seeking a highly driven, data-obsessed B2C Operations CRM & Product Manager to lead and scale our player engagement, retention, and growth strategies.
In this role, you will bridge the gap between high-level growth strategy, campaign execution, and operations. You will own the end-to-end player communication lifecycle, from onboarding and conversion to VIP loyalty and reactivation. You will utilize inhouse marketing automation tools, A/B testing, and deep data analytics. If you thrive in an ad-hoc fast-paced environment and love building scalable CRM strategies that drive real business growth, we want to hear from you.
Key Responsibilities
CRM & Lifecycle Operations
- Strategy & Execution: Design and coordinate the development and deployment of multi-channel CRM campaigns (In-App Messaging, Push Notifications, Email, SMS) aimed at driving player acquisition, retention, monetization, and reactivation.
- Customer Journey Mapping: Design and optimize automated player journeys (onboarding, conversion flows, VIP loyalty tracks, and win-back sequences) through data-backed experimentation.
- Database Hygiene & Segmentation: Lead the entire database workflow—from identifying target player segments and cleaning data to maintaining contact database accuracy and proper segmentation.
Growth & Lifecycle Optimization
- Growth Initiatives: Partner with Marketing, Product, and Data Science teams to design growth tactics, rewards, incentives, and promotional mechanics tailored for social casino players.
- A/B Testing & Experimentation: Rigorously test campaign creative, copy, timing, coin/bonus offers, and segmentation to maximize Open Rates, CTRs, and In-App Purchases (IAP).
- Copywriting & Creative Messaging: Draft compelling, compliant, and high-converting campaign copy that simplifies complex game mechanics/promotions and engages casino players.
Performance, Analytics & Reporting
- Data-Driven Insights: Analyze player behavioral data, cohort trends, and campaign metrics to uncover actionable insights that improve lifetime value and reduce churn.
- KPI Tracking: Define, monitor, and present key performance indicators (Open Rates, Conversion Rates, ARPU, Retention Rates, ROI) in weekly, monthly, and quarterly reports for leadership.
- Operational Alignment: Coordinate cross functionally across data team, design, customer support and product teams to ensure seamless execution of live operational events and promotions.
Requirements
Experience & Qualifications
- Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Experience: 3+ years of experience in digital marketing, with a heavy emphasis on CRM, growth hacking, or lifecycle marketing (preferably in Social Casino, iGaming or Crypto ecosystems).
- CRM Tools: Hands-on experience with mobile marketing platforms and CRM/automation tools (e.g., Salesforce or similar).
- Analytical Skills: Strong proficiency in marketing analytics, BI tools (e.g., Tableau, Looker), and data analysis (Excel/SQL is a plus) to measure campaign ROI and player behavior.
Skills & Competencies
- Deep understanding of B2C operations, CRM principles, retention loops, and player monetization strategies.
- Excellent copywriting and communication skills with the ability to turn data into compelling player messaging.
- Detail-oriented project management skills with the ability to manage multiple complex campaigns simultaneously.
- Location: Remote / Work from Home
High 5 Games is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified but you are passionate about joining our organization, we encourage you to apply.
Originally posted on Himalayas