自然渠道销售总监
Director of Sales, Natural Channel
Kettle & Fire 正在寻找一位充满活力、自我驱动的销售总监，负责执行我们针对天然渠道的销售策略。该职位需要一位出色的客户关系建设者——不仅管理买方关系，更能与我们的零售合作伙伴建立真正的联系，并能在快节奏、创业型环境中无需日常监督即可推动成果。这是加入一家快速成长、具有颠覆性的公司的绝佳机会，公司致力于提供营养丰富的食品，支持有利于生态系统的项目，并开发创新产品。
销售总监将为 Kettle & Fire 成为领先汤品品牌的目标做出贡献，通过直接实施全国战略以及通过外部合作伙伴，在从独立门店到全国连锁店的各种客户中实现目标。此外，销售总监将与公司内部各团队协作，确保销售策略与财务、市场、运营和产品开发团队保持一致，从而保证业务目标的无缝执行，最大化市场机会，推动可持续增长。这是一份全职远程岗位，向销售副总裁汇报，预计会有约 25% 的出差。
我们是谁：
在 Kettle & Fire，我们以创造有益而非有害的产品为使命，支持消费者的健康和健康的食品系统。我们的文化建立在核心价值观的基础上，指导我们的工作并定义我们团队的身份。我们不断突破可能的边界，以成长型思维面对挑战。我们重视坦诚和透明，始终优先考虑客户，并毫无保留地承担自己的责任。我们专注于关键任务，并以高节奏的精准度执行。团队的成功取决于每个成员对集体目标的承诺，不仅要求个人卓越，还需要大家齐心协力，作为一个团结的整体取得成功。如果你在一个重视高绩效和灵活、结果导向的环境中如鱼得水，你可能正是我们寻找的 A 级人才。
你将如何做出贡献：
- 制定并实施战略性销售计划，以达成并超越收入目标，利用数据驱动的洞察和市场趋势识别增长机会并优化表现。
- 与零售合作伙伴的关键采购人员、品类经理和高层决策者建立深入的多层级关系。
查看英文原文
Kettle & Fire is seeking a dynamic, self-directed Director of Sales to execute our sales strategy for the Natural channel. This role demands an exceptional relationship builder — someone who doesn't just manage buyer relationships, but builds genuine connections with our retail partners, and who can operate with minimal day-to-day oversight while driving results in a fast-paced, entrepreneurial environment. This is an exceptional opportunity to join a fast-growing, disruptive company committed to providing nutrient-dense food, supporting ecosystem-benefiting initiatives, and developing innovative products.
The Sales Director will contribute to Kettle & Fire’s goal to become the leading broth brand by implementing our national strategy directly and via external partners at accounts ranging from single independents to national chains. Additionally, the Sales Director will work collaboratively across the organization to align sales strategies with finance, marketing, operations, and product development teams, ensuring seamless execution of business objectives, maximizing market opportunities, and driving sustainable growth. This is a full-time remote role, reporting to the VP of Sales with some travel expected (approximately 25%).
Who We Are:
At Kettle & Fire, we are driven by a mission to create products that heal rather than harm, supporting both our consumers’ health and a healthy food system. Our culture is built on a foundation of core values that guide our work and define our team's identity. We push the boundaries of what's possible, embracing challenges with a growth mindset. We value radical candor and transparency, prioritize our customers relentlessly, and own our responsibilities unequivocally. We focus intently on mission-critical tasks and execute with high-tempo precision. Our team’s success is predicated on each member’s commitment to collective goals, demanding not only individual excellence but a harmonious effort to excel as one cohesive unit. If you thrive in an environment that values high performance and flexible, results-oriented outcomes, you might just be the A-player we’re looking for.
How You’ll Be Contributing:
- Develop and implement strategic sales plans to achieve and exceed revenue targets, leveraging data-driven insights and market trends to identify growth opportunities and optimize performance.
- Build deep, multi-level relationships with key buyers, category managers, and leadership stakeholders within retail partner organizations, as well as broker partners — extending K&F's influence beyond day-to-day buyer interactions into strategic, long-term partnerships built on alignment and effective communication.
- Manage brokers and distributors to ensure uninterrupted distribution in targeted accounts, timely execution of new item introductions, schematic implementation, and promotional programming. Ensure partners have necessary resources (e.g., product samples, sell sheets, promotional calendars).
- Build strategic and collaborative annual trade promotion calendars designed to drive trial and increase awareness while maintaining target trade spend rates for assigned retail customers.
- Determine proper assortment by account & channel and sell existing items and or innovation to achieve an appropriate SKU mix.
- Work at both the HQ level and in-store to maximize space, brand presence, and holding capacity in soup/broth planograms.
- Prepare business reviews and sales presentations for major retailers.
- Collaborate with marketing to develop and update sales collateral.
- Analyze market data to identify and execute against opportunities to grow Kettle & Fire across strategic channels.
- Represent Kettle & Fire at trade shows to develop sales opportunities and build strong buyer/broker relationships.
- Provide strategic direction, guidance, and support to brokerage teams aligning with Kettle & Fire trade spend guardrails and annual goals.
- Conduct store audits (with broker management and/or field sales reps) to ensure adherence to merchandising standards and promotional programming.
- Implement, train, and audit brokerage teams and distributor territory reps to execute sell-in and sell-through initiatives.
Requirements
Qualifications and Competencies for Success:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 5+ years of demonstrated expertise in Grocery and Natural Channels, with proven, substantial experience at top Natural retailers such as Whole Foods Market and Sprouts.
- Demonstrated success building relationships that extend beyond the buyer level into retailer leadership, with a track record of influencing strategic decisions through trusted, senior-level partnerships.
- Record of success managing key retail accounts and collaborating with brokers and distributors like KeHE, UNFI, DPI.
- A self-starter who sets priorities and delivers results with minimal oversight.
- Strong planning, organizational, and analytical abilities, proficient in Data Tools (experience with SPINS, Nielsen, Retailer Portals advantageous), Microsoft Excel, and Microsoft Office Suite (Excel, PowerPoint, Word).
- Proficiency in trade analytics, including analyzing selling prices, margins, and market trends.
- Exceptional interpersonal, written, and verbal communication skills, with strong presentation abilities and the gravitas to engage senior retail leadership.
- Proven capability to thrive in both independent and collaborative settings within a fast-paced, entrepreneurial environment.
- Highly adaptable and resourceful with a proactive approach.
Benefits
What We Offer:
The opportunity to be part of a mission-driven company that values transformation and efficiency. A competitive salary and time off package that appreciates your hard work and dedication. And benefits focused on ensuring our employees can take care of themselves including:
- Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.
- Health insurance: You have the choice to opt-in to the best medical, dental and vision insurance we can get.
- Sparks Benefits include Nutrition, Fitness, and Education allowance and resources!
- Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use
Originally posted on Himalayas