PPC Specialist - 12 Month Contract (UK/IE based)
基于英国/IE 的 PPC 专家 （英格兰/IE）ThinkBait,尼尔森金融服务创新营销中心正在寻找一个以性能为导向的 PPC 專家，他将负责管理谷歌搜索和绩效最大运动主要在英国市场。表现营销驱动我们的业务，而 PPC 是我们成功的一个关键组成部分。如果你想在多个国际市场中跨越多个品牌竞争最具竞争力的搜索垂直之一激动你，那么你就在正确的地方了。请继续阅读。PPC 专家将在英国，加拿大，澳大利亚及其他地区执行 Google Ads 和 Microsoft Ads 上开展广告活动方面发挥重要作用。在家里，他们通过商业镜头分析和优化大预算竞选绩效，并在面对多个竞争优先事项时集中注意力在拨号转换器上。在 PPC 平台之外，他们很舒服地与 BI,UX 和网络分析专家进行沟通以完成工作。你的职责和责任：·核心责任是创建，跟踪，分析和优化的每点击竞选活动 （谷歌搜索广告，PMAx 和微软广告）在各种 GEO 中高竞争性 PPC 行业 ·分析竞选绩来确定增长领先量的优化机会 · 审查和改进现有广告复制，并编写新的广告副本以提高 CTR,QS 和广告相关性 ·通过合规签署过程管理广告复印变化 ·测试并采用新智能竞标策略 （Target IS, Target ROAS, TCPA 等）来支持业务目标 · 管理执行所有活动，确保关注细节并避免错误 · 与更广泛的营销团队合作以确保协调运动登陆页面 · 通过精确的交易来保证高质量数据/BI 进行维护 · 每天，每周和月度追踪 KPIs 识别改善机会 ·定期通过各种仪表板进行绩效管理 · 制作报告，显示 CTR,CPC,Lead CVR 和其他关键指标，突出运动改进领域 你的知识和技能 · Google Ads 是必不可少的，微软广告有好处 ·需要与广告编辑合作进行大量变化 ·需学习关键字研究技巧 ·在 Google Analytics 或类似的网络分析平台方面的经验 ·高水平的 Excel/Google Sheets ·使用竞争对手监测和商业智能
查看英文原文
PPC Specialist (UK/IE based)
ThinkBait, the innovative marketing hub for Neilson Financial Services, is seeking a performance-driven PPC Specialist who will be responsible for managing Google Search and Performance Max campaigns primarily in the UK market.
Performance marketing drives our business, and PPC is a key component in our success. If the thoughts of competing in one of the most competitive search verticals across multiple brands in multiple international markets excite you, then you are in the right place. Please read on.
The PPC Specialist will play a key role in executing campaigns on Google Ads and Microsoft Ads across multiple brands in the UK, Canada, Australia and beyond. They are at home analysing and optimising big-budget campaign performance through a commercial lens and focusing their attention on the dial turners when faced with multiple competing priorities. Outside of the PPC platforms, they are comfortable communicating with BI, UX and web analytics specialists to get the job done.
Your Duties & Responsibilities:
- Core responsibility is to create, track, analyse, and optimise pay-per-click campaigns (Google Search Ads, PMAx and Microsoft Ads) in various GEOs in a highly competitive PPC industry
- Analyse campaign performance to identify optimisation opportunities to grow lead volume
- Review and improve existing and write new ad copy to increase CTR, QS and ad relevancy
- Manage ad copy changes through the Compliance sign-off process
- Test & adopt new smart bidding strategies (Target IS, Target ROAS, TCPA, etc.) to support the business goals
- Manage the execution of all campaigns, ensuring attention to detail and avoiding errors
- Work with the wider marketing team to ensure coordination of campaign landing pages
- Ensure high-quality data / BI is maintained through accurate campaign trafficking
- Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement
- Taking management through performance on a regular basis through various dashboards
- Produce reports showing CTR, CPC, Lead CVR and other key metrics, highlighting areas for campaign improvement
Your Knowledge & Skills
· Google Ads is essential, with Microsoft Ads beneficial
· Working with Ad Editors to make bulk changes is required
· Keyword research skills are required
· Experience in Google Analytics or a similar web analytics platform
· Highly proficient in Excel / Google Sheets
· Use of competitor monitoring and business intelligence tools
· Google Ads AI/automation/scripts experience is a nice-to-have
Your Experience
· At least 3 years of hands-on PPC experience in a high-volume B2C or agency environment
· Experience in the financial services industry is highly desired, but not a requirement
· Excellent communication and presentation skills, both written and verbal
· Strong attention to detail
· Drive, passion, and innovative thinking
· High energy and enthusiasm
· Ability to embrace change in a fast-paced environment – fluid and flexible
· Strong organisational skills
· A professional demeanour
· A positive attitude and “can-do” approach to all aspects of the role
· Commercial and business acumen
What You’ll Get in Return
· Exciting career progression – our business is global, and we’re expanding, so the opportunities are endless
· Start-up vibe, fast-paced, innovative environment - nestled in the arms of a global leader
· Advance your skillset - our team are the best in the business, so you’ll learn a lot. We’d like to learn from you, too!
· Remote flexibility: Work from home and/or office (the choice is yours!)
· Growth opportunities: Stay at the forefront with continuous learning
· Inclusive culture: Be part of a diverse, collaborative NFS team!
· Happy holidays - 25 days of annual leave
· Very competitive salary – we’re happy to pay for the best!
If you are passionate about making a difference, you thrive in a fast-paced and entrepreneurial environment, and you want to be a part of a high-performing team, we would love to hear from you!
Originally posted on Himalayas