Product Marketing Manager
关于第一连接：第一连接保险服务是一个数字平台，提供独立的保险代理商访问美国顶级运营商和发展业务所需的选择。代理人可以与150多家运营商合作，销售各种保险政策，包括房屋，汽车，小企业等。我们在修改技术代理人的任务上，让消费者级软件可供他们使用。我们有数千名活跃的代理人每月加入数百个，我们计划加速我们的增长。角色概述：我们正在寻找一个经验丰富的产品营销管理人员加入我们不断增长的营销团队。你将塑造我们的代理商和运营伙伴如何理解和采用我们的产品，开发战略定位，信息化和上市策略。这是一个高度跨功能的角色，与产品，销售和支持团队密切合作，开发和分发宣传，理解和采用的内容。理想候选人是强大的故事讲者，战略思想家，积极参与者，谁很高兴在快速增长环境中工作。你会做什么：定位和消息传递 ●定义清晰，有吸引力的消息传输和价值建议我们的产品和功能。● 将产品能力分化为与市场需求相一致的面向客户叙述。● 与产品，销售和支持团队合作以确保在所有触摸点均实现一致的定位。进入市场战略 & 执行 ● 自有产品和功能发布从计划到执行与产品，出售，支持团队和营销频道的所有者协调以确保成功推广。●开发并执行基于 GTM 级别的游戏簿，帮助我们快速移动和重复。●监控，评估和报告 GTM 性能。内容创建 & 竞选支持。● 创建和维护各种营销资产，包括产品视频，一页面，网站副本，案例研究和博客。●支持集成的营销活动，以针对观众和个人内容为定制。开发客户故事和证明点，突出 First Connect 的价值。启用与见解 ●通过研究，采访，培训并提供正确的工具，信息和培训来将 First Connect 产品有效地定位。● 与产品合作，深入了解我们的合作伙伴，无论是独立保险代理商还是运营商的需求。
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About First Connect:
First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and the options necessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small businesses, and more. We're on a mission to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We've got thousands of active agents with hundreds of joining monthly, and we plan to accelerate our growth.
Role Overview:
We’re looking for an experienced Product Marketing Manager to join our growing marketing team. You’ll shape how our agency and carrier partners understand and adopt our products,
developing strategic positioning, messaging, and go-to-market strategies. This is a highly cross-functional role, working closely with Product, Sales, and Support teams to develop and distribute content that drives awareness, understanding, and adoption. The ideal candidate is a strong storyteller, strategic thinker, a proactive collaborator who’s excited to work in a fast-paced, high-growth environment.
What You’ll Do:
Positioning & Messaging
● Define clear, compelling messaging and value propositions for our products and features.
● Distill product capabilities into differentiated customer-facing narratives that align with market needs.
● Collaborate with Product, Sales, and Support teams to ensure consistent positioning across all touchpoints.
Go-to-Market Strategy & Execution
● Own product and feature launches from planning to execution—coordinating with Product, Sales, Support teams and Marketing channel owners to ensure successful rollouts.
● Develop and execute against tiered GTM playbooks that help us move fast and iterate quickly.
● Monitor, evaluate, and report GTM performance. Content Creation & Campaign Support
● Create and maintain a range of marketing assets, including product videos, one-pagers, website copy, case studies, and blogs.
● Support integrated marketing campaigns with content tailored to target audiences and personas. Develop customer stories and proof points that highlight the value of First Connect.
Enablement & Insights
● Equip customer-facing teams with the right tools, messaging, and training to position First Connect products effectively.
● Collaborate with Product to deeply understand the needs of our partners, both independent insurance agents and carriers, through research, interviews, and competitive analysis.
What You Bring:
● 5+ years of B2B product marketing experience in a start-up environment. Fintech/Insurtech experience is a plus.
● Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit.
● Experience launching products and supporting go-to-market strategies in partnership with cross-functional teams.
● Solid understanding of the SMB buyer journey and experience crafting content for multiple personas and funnel stages.
● Excellent communication and project management skills.
● High EQ and proven ability to work collaboratively in a fast-paced, high-growth environment.
● Bachelor's degree in marketing, business, or communications.
Benefits & Perks:
First Connect treats its team members with the same level of dedication and care as we do our customers, which is why we're fortunate to provide our team with:
- Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families.
- A 401(k) retirement plan, short- and long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Work-From-Home Stipend — Employer-provided WFH equipment and an $85 monthly expense stipend to ensure you're set up for success
- Equity — This position is eligible for equity compensation
- Training and Career Growth — Training and internal career growth opportunities
- Flexible Time Off — You know when and how you should recharge
The base pay range for the role is $155,000 - $165,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.
First Connect is an equal-opportunity employer, and we are committed to building a team culture
that celebrates diversity and inclusion.
Applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any First Connect applicant who requires reasonable
accommodations during the application process should contact the First Connect People Team to make the need for an accommodation known.
Originally posted on Himalayas