Sr. Director, Product Marketing
克服死亡将是人类最大的成就。蓝图是由布莱恩·约翰逊创立的，他正在为世界最好的综合生物标记而竞争。他是世界上测量最多的人类。蓝图以方法的方式建立在科学基础上。布莱恩自由地与所有人分享他的协议，学习和数据。蓝图还开发了一系列产品，使蓝图协议的好处变得可负担得起，并可供所有人使用。我们是一个小团队，紧密合作，努力清理全球粮食供应，为每个人都提供健康食物，并构建 Don't Die 成为世界上最具影响力的意识形态。我们快速移动，工作高效，享受由能力定义的环境。我们正在寻找一个高级产品营销总监来领导蓝图如何传达我们的构建以及为什么它重要。蓝图在补充剂，营养和健康技术方面迅速扩展，我们正在朝着主要新类别发展。这个角色将位于产品，增长，内容，创意和科学交叉点，以确定我们的产品叙述，信息框架和进入市场战略。你将拥有产品营业端到端：定位，推出，消息，客户见解和整个投资组合中产品故事讲述。要求职位责任：· 所有产品线程的自主蓝图定位和信息传递 · 新产品推出和主要产品代谢的市场走向战略领导 · 建立将科学严格转化为清晰，有吸引力的消费者叙述的消息传递框架 ·通过更敏捷的产品通信改善转换，保留和 LTV 的密切合作伙伴 · 与科学和法律团队合作确保在所有产品营销声明中准确性和合规性 · 制定和维护产品营业手册：推出过程，GTM 道最佳实践，测试，学习和反复 ·推动客户研究，细分化和竞争分析以信息定位和研发路线图决策。·管理和发展产品营销团队随着时间的推移 （招聘，开发，设定标准）·确保所有产品故事讲述加强蓝图的信誉，精度和使命基本资格：· 10年以上在产品营业，品牌营销或增长营销方面的经验 ·拥有和启动已证明的经验
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Overcoming death will be humanity’s greatest achievement.
Blueprint was founded by Bryan Johnson, who is competing for the world’s best comprehensive biomarkers. He is the world’s most measured human.
Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of products to make the benefits of the Blueprint protocol affordable and available to all.
We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.
We’re seeking a Senior Director of Product Marketing to lead how Blueprint communicates what we build — and why it matters.
Blueprint is scaling quickly across supplements, nutrition, and health tech, and we’re building toward major new categories. This role will sit at the intersection of Product, Growth, Content, Creative, and Science to define our product narratives, messaging frameworks, and go-to-market strategy.
You will own product marketing end-to-end: positioning, launches, messaging, customer insight, and product storytelling across the entire portfolio. This is a high-leverage leadership role with the opportunity to define the next era of human.
Requirements
Position Responsibilities:
- Own Blueprint’s product positioning and messaging across all product lines
- Lead go-to-market strategy for new product launches and major product iterations
- Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives
- Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV through sharper product communication
- Collaborate with Science and Legal teams to ensure accuracy and compliance across all product marketing claims
- Develop and maintain a product marketing playbook: launch process, GTM channel best practices, testing, learnings, and iteration
- Drive customer research, segmentation, and competitive analysis to inform positioning and R&D roadmap decisions.
- Manage and grow a product marketing team over time (hire, develop, set standards)
- Ensure all product storytelling reinforces Blueprint’s credibility, precision, and mission
Basic Qualifications:
- 10+ years of experience in product marketing, brand marketing, or growth marketing
- Proven experience owning and launching consumer products with measurable business impact
- Strong storytelling skills (landing pages, product pages, campaigns, narrative docs)
- Experience working cross-functionally with Product, Creative, Growth, and leadership teams
- Strong analytical thinking and ability to tie messaging decisions to performance outcomes
- Ability to operate in a fast-paced environment with high standards and minimal bureaucracy
Preferred Skills:
- Experience in a regulated industry (supplements, wellness, diagnostics, medical devices, pharma, biotech)
- Experience in health, health tech, or pharma
- Experience in DTC subscription or ecommerce businesses
- Strong familiarity with scientific/clinical data and the ability to translate it into consumer-facing language
- Experience building or scaling product marketing teams and launch processes
Benefits
Salary Range: $220-290k + equity + benefits
Originally posted on Himalayas