B2B Saas PPC Strategist & Consultant - Linkedin Ads ( Consultant Role)
关于我们 我们运营了两家 B2B 软件品牌，Crop.photo 和 Evolphin.com.每个公司都为不同的观众服务，有不同的交易规模，需要自己的竞选策略。我们的内部团队已经处理定位，消息传递，设计和竞选执行。我们不寻找代理商，也不希望任何人接管工作。我们想要一个经验丰富的 PPC 战略家，他直接与我们合作，挑战我们的思维并帮助我们做出更好的决定。你会做什么？我们的计划活动准备好进行审查，我们想快速推出。你将建议：· Google 搜索：竞选结构，关键词选择和匹配搜索目标：· LinkedIn 向：· 道规划：一个三或四阶段的道，每个阶段都有合适的 LinkedIn 广告格式和优惠。· 广告评审：审计我们的现有广告并指出需要改进的事情。· 创意简报：向团队介绍任何新的创造性或信息需求。· 优化：监测早期结果并建议停止，调整，测试或扩展什么。我们的团队做出了改变并产生资产。我们希望你获得经验，判断力和诚实的投入。要求 · 参与度 · 每小时，每周35个小时开始。· 如果我们合作良好，并看到进展，我们希望转向持续的月度咨询服务。· 短暂的每周电话和必要时的电话。你需要在以下窗口之一内：早上8点2点或晚上8点9点工作。· 要求 · Google 搜索广告和 LinkedIn 广告的强大实践经验。· 前 B2B SaaS 竞选经验。• 你个人完成所有的工作，没有员工或子包商。· 100% 的升级职业成功分数和有意义的工作历史。原始地发布于 Himalayas
查看英文原文
About us
We run two B2B software brands, Crop.photo and Evolphin.com. Each serves a different audience, has a different deal size and needs its own campaign strategy.
Our in-house team already handles positioning, messaging, design and campaign execution. We’re not looking for an agency, and we don’t want anyone to take the work over. We want an experienced PPC strategist who works directly with us, challenges our thinking and helps us make better decisions.
What you’ll do
Our draft campaigns are ready for review, and we want to launch quickly. You’ll advise on:
- Google Search: campaign structure, keyword selection and matching to search intent.
- LinkedIn targeting: audience segmentation and targeting filters for each brand.
- Funnel planning: a three- or four-stage funnel, with the right LinkedIn ad format and offer for each stage.
- Ad review: auditing our existing ads and pointing out what needs to improve.
- Creative briefs: briefing our team on any new creative or messaging needed.
- Optimisation: monitoring early results and recommending what to stop, adjust, test or scale.
Our team makes the changes and produces the assets. What we want from you is experience, judgement and honest input.
Requirements
- Engagement
- Hourly, 3–5 hours per week to start.
- If we work well together and see progress, we’d like to move to an ongoing monthly advisory retainer.
- Short weekly calls, plus calls as needed. You’ll need to be available within one of these windows: 8:00 a.m. – 2:00 p.m. PT or 8:00 – 9:00 p.m. PT.
- Requirements
- Strong, hands-on experience with Google Search Ads and LinkedIn Ads.
- Prior B2B SaaS campaign experience.
- You personally do all the work, with no employees or subcontractors.
- A 100% Upwork Job Success Score and meaningful work history.
Originally posted on Himalayas