市场营销内容创作者
Marketing Content Creator
市场营销专员通过创建、组织和执行营销活动，支持市场团队提升反向抵押贷款的知名度并支持销售推广。
这个初级职位适合注重细节的沟通者，喜欢写作、保持条理并学习新工具。该专员将协助内容创作、活动执行、CRM更新和贷款经纪人支持，同时在抵押贷款行业一个专业且快速发展的领域获得实际经验。
主要职责
内容创作
- 协助撰写和编辑月度邮件、通讯和教育材料。
- 在高级市场领导的指导下，将内容重新用于电子邮件、网站、社交媒体和印刷渠道。
- 撰写基础的教育材料，如常见问题解答、解释性文件和借款人或合作伙伴摘要。
- 支持贷款经纪人和推荐合作伙伴使用的营销素材的创建。
- 维护内容版本控制，确保材料符合最新的指导方针和合规要求。
项目与活动支持
- 在CRM和自动化工具中支持营销活动的设置、测试和部署。
- 协助跟踪活动表现并整理报告供管理层审阅。
- 帮助维护项目时间表、内容日历和资产清单。
- 与创意、合规和运营伙伴协调，确保交付物按时完成。
贷款经纪人支持
- 协助创建基本的贷款经纪人资料，包括邮件模板、社交媒体帖子和活动资源。
- 在高级团队成员的指导下，回应贷款经纪人的营销请求。
- 帮助维护贷款经纪人用于推广的营销资料库。
- 通过确保资料更新、合规且易于访问，支持现场团队。
活动与项目开发（总体职责）
- 协助研究行业趋势、竞争对手内容和受众行为。
- 协助组织支持销售、产品教育和消费者意识的营销项目。
- 准备网络研讨会、研讨会、继续教育演示和顾问教育计划的草案和支持材料。
- 确保所有材料符合合规指南和品牌标准。
技能、知识和专长
- 0–2年市场营销、传播或行政工作经验。金融服务业经验是加分项，但非必需。
查看英文原文
The Marketing Specialist supports the marketing team by creating, organizing, and executing marketing initiatives that promote reverse mortgage awareness and support sales outreach.
This entry-level role is ideal for a detail-oriented communicator who enjoys writing, staying organized, and learning new tools. The specialist will assist with content creation, campaign execution, CRM updates, and loan officer support, while gaining hands-on experience in a specialized and fast-growing segment of the mortgage industry.
Key Responsibilities
Content Creation
- Assist in writing and editing content for monthly emails, newsletters, and educational materials.
- Repurpose content for email, web, social, and print channels with guidance from senior marketing leadership.
- Draft basic educational materials such as FAQs, explainer sheets, and borrower or partner summaries.
- Support the creation of marketing assets used by loan officers and referral partners.
- Help maintain content version control and ensure materials reflect updated guidelines and compliance requirements.
Project & Campaign Support
- Support the setup, testing, and deployment of marketing campaigns within CRM and automation tools.
- Assist with tracking campaign performance and organizing reports for leadership review.
- Help maintain project timelines, content calendars, and asset inventories.
- Coordinate with creative, compliance, and operations partners to keep deliverables on schedule.
Loan Officer Support
- Assist with creating basic loan officer collateral, including email templates, social posts, and event resources.
- Respond to loan officer marketing requests with direction from senior team members.
- Help maintain the marketing library used by loan officers for outreach.
- Support field teams by ensuring materials are updated, compliant, and easy to access.
Campaign & Program Development (Overall Responsibilities)
- Assist with research on industry trends, competitor content, and audience behavior.
- Help organize marketing programs that support sales, product education, and consumer awareness.
- Prepare drafts and supporting materials for webinars, workshops, CE presentations, and advisor education initiatives.
- Ensure all materials follow compliance guidelines and brand standards.
Skills, Knowledge and Expertise
- 0–2 years of marketing, communications, or administrative experience. Experience in financial services is a plus but not required.
- Strong writing, editing, and organizational skills.
- Comfort using CRM and digital marketing tools (e.g., Salesforce, HubSpot, Total Expert, or similar).
- Ability to learn quickly and manage multiple tasks in a deadline-driven environment.
- Basic understanding of digital communication channels, including email, social, and web.
- Proficiency in Microsoft Office and willingness to learn additional platforms.
Benefits
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
Originally posted on Himalayas