出海雷达

首席市场官

Chief Marketing Officer

设计市场运营限定地区(需当地身份)
公司Foodhub
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间10 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

这是一个远程职位。
我们正在寻找一位具有商业思维的首席市场官(CMO),他们想要构建,而不仅仅是管理。
这不是一个所有事情都已规划好的职位。你将加入一家由创始人领导的快速成长企业,进入新市场并不断演变。优先级会变化,想法会发展,有时你需要在掌握80%信息的情况下做出决策,而不是等待100%的信息。
你将直接与CEO和高管团队合作,塑造Foodhub在全球的消费者业务增长方式。你将负责我们的B2C营销策略,打造更强的消费者品牌,推动客户获取和留存,并创造能带来可衡量商业成果的营销活动。
我们寻找一位既享受亲力亲为,也享受制定战略的人。一位能够大处着眼但不惧动手、挑战想法、快速行动并帮助打造特别事物的人。
如果你寻求的是层层审批、僵化流程和完美定义的路线图,这个职位可能不适合你。如果你对构建、解决问题和产生实际影响感到兴奋,我们很乐意与你交谈。
要求

执行领导力
· 与CEO合作,塑造Foodhub下一阶段的增长。

  • 制定并执行支持我们在国际市场商业目标的营销策略。
  • 带来新思路,挑战假设,并帮助影响超出营销范围的业务决策。
  • 与产品、销售、技术和运营紧密合作,确保营销支持整体业务。
  • 能够随着业务发展和新机会出现,灵活调整计划。

品牌战略
· 打造一个客户认可、信任并选择的品牌。

  • 强化Foodhub在国际市场的领先在线订餐平台地位。
  • 领导能提升知名度同时支持商业目标的活动。
  • 确保每个客户接触点都体现Foodhub品牌。

客户增长
· 负责我们的全球B2C增长策略。

  • 通过数字渠道、合作伙伴和创新营销举措增加客户获取。
  • 持续优化获取成本、转化率和营销投资回报率。
  • 快速测试、学习和优化,而不是等待完美的活动。
  • 在现有和新市场中识别新的增长机会。

客户留存与CRM
· 与客户建立有意义的关系

查看英文原文

This is a remote position.
We're looking for a commercially mindedChief Marketing Officer (CMO)who wants to build, not just manage.
This isn't a role where everything is already mapped out. You'll be joining a founder-led business that's growing quickly, entering new markets and constantly evolving. Priorities will change, ideas will evolve, and sometimes you'll be making decisions with 80% of the information instead of waiting for 100%.
You'll work directly with the CEO and Executive Leadership Team to shape how Foodhub grows its consumer business globally. You'll own our B2C marketing strategy, build a stronger consumer brand, drive customer acquisition and retention, and create marketing that delivers measurable commercial results.
We're looking for someone who enjoys being hands-on as much as they enjoy setting strategy. Someone who can think big but isn't afraid to roll up their sleeves, challenge ideas, move quickly, and help build something special.
If you're looking for layers of approval, rigid processes, and perfectly defined roadmaps, this probably isn't the right role. If you're excited by building, solving problems, and making a real impact, we'd love to talk.
Requirements

Executive Leadership
· Work alongside the CEO to shape Foodhub's next phase of growth.

  • Develop and deliver a marketing strategy that supports our commercial ambitions across international markets.
  • Bring fresh ideas, challenge assumptions and help influence business decisions beyond marketing.
  • Work closely with Product, Sales, Technology and Operations to ensure marketing supports the wider business.
  • Be comfortable adapting plans as the business evolves and opportunities emerge.

Brand Strategy
· Build a brand that customers recognise, trust and choose.

  • Strengthen Foodhub's position as a leading online ordering platform across our international markets.
  • Lead campaigns that grow awareness while supporting commercial objectives.
  • Ensure every customer touchpoint reflects the Foodhub brand.

Customer Growth
· Own our global B2C growth strategy.

  • Increase customer acquisition through digital channels, partnerships and innovative marketing initiatives.
  • Continuously improve acquisition costs, conversion rates and marketing ROI.
  • Test, learn and optimise quickly rather than waiting for perfect campaigns.
  • Identify new opportunities for growth across existing and new markets.

Customer Retention & CRM
· Build meaningful relationships with our customers beyond their first order.

  • Lead CRM, loyalty and lifecycle marketing initiatives that increase repeat orders and customer lifetime value.
  • Use customer behaviour and data to deliver personalised marketing experiences.

Product Marketing & Customer Experience
· Work closely with Product and Technology teams to launch new features and improve adoption.

  • Make sure the voice of the customer influences product decisions.
  • Continually improve the customer journey across every digital touchpoint.
  • Keep a close eye on market trends and competitor activity without losing focus on our own customers.

Digital Marketing & Innovation

We're not looking for someone who simply follows marketing trends—we're looking for someone who helps create them.

  • Lead our digital marketing strategy across paid media, SEO, CRM, social, and mobile.
  • Embrace AI and automation to improve efficiency, customer experience, and marketing performance.
  • Encourage experimentation, testing, and continuous improvement.
  • Use data to make smarter marketing decisions while balancing speed with commercial judgement.

Marketing Performance
· Own the marketing budget like it's your own business.

  • Measure what matters and focus on commercial outcomes, not vanity metrics.
  • Build clear reporting that helps the business make better decisions.
  • Deliver sustainable customer growth while improving marketing efficiency.

Leadership
· Build a marketing team that enjoys winning together.

  • Recruit, coach, and develop exceptional people.
  • Create an environment where people are encouraged to challenge ideas, learn quickly, and take ownership.
  • Lead by example and be visible, approachable, and willing to get involved.

Benefits

Salary & Benefits

  • Health Insurance
  • Dental
  • Pension
  • Death in Service
  • Gym Membership
  • Salary: Negotiable, depending on experience

Originally posted on Himalayas

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