房地产媒体买家/绩效营销专员 - 迪拜

We are seeking an experienced Performance Marketing Specialist / Media Buyer with a proven track record in Dubai real estate, particularly in off-plan property lead generation. The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets.
This is a remote freelance position requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams.
Key Responsibilities

• Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.

• Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.

• Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.

• Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.

• Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).

• Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.

• Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.

• Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.

Requirements

• 3–4+ years of experience in Performance Marketing or Media Buying.

• Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects.

• Demonstrated success in generating qualified international real estate leads.

• Strong expertise in:

• Meta Ads Manager

• Google Ads

• YouTube Ads

• Snapchat Ads

• Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.

• Experience managing advertising budgets and improving lead quality while maintaining target CPL.

• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

• Excellent communication skills in English.

• Self-motivated, proactive, organized, and able to work independently in a remote environment.

Benefits

• Competitive salary

• Fully remote work environment.

• Opportunity for long-term collaboration and career growth.

Originally posted on Himalayas