有机表现主管 - 英文市场
Organic Performance Executive - EN Markets
职位描述
FairPlay Sports Media 正在寻找一名有机表现执行官加入我们的受众团队，支持我们在英语市场（主要是英国和美国）的有机增长。
直接向高级有机表现经理汇报，你将在实施 SEO 计划、监控表现、识别增长机会以及与内容、产品和工程团队紧密合作以提高 Oddschecker 的有机可见性方面发挥关键作用。
这是在有机表现领域发展职业生涯的绝佳机会，同时在一个行业中最具竞争力的 SEO 环境中工作。
主要职责
- 支持在英国、美国及英语市场实现有机增长策略。
- 进行关键词研究并识别提升有机流量的机会。
- 使用 SEO 和分析工具监控有机表现。
- 执行技术 SEO 审计并识别优化机会。
- 与内容团队密切合作，优化现有内容并支持新的内容计划。
- 通过提出 SEO 要求并验证实现方式，支持产品和工程团队。
- 监控排名、爬虫健康状况、索引情况和核心网页指标。
- 支持测试计划，包括 A/B 测试和 SEO 实验。
- 协助进行竞争对手分析和市场调研。
- 与数字公关团队协作，支持获取链接的计划。
- 定期制作 SEO 表现报告和仪表盘。
- 及时了解 Google 算法更新和 AI 搜索的发展。
- 在新兴的 AI 驱动搜索体验中进行优化支持。
技能与经验
- 具备 SEO 或有机表现相关经验。
- 熟悉技术 SEO 基础知识。
- 有使用 Google Analytics 4 和 Google Search Console 的经验。
- 熟悉 SEO 工具，如 Ahrefs、Semrush 或 Screaming Frog。
- 强大的分析思维。
- 了解关键词研究和内容优化。
- 极强的细节关注度。
- 优秀的沟通能力。
- 在博彩、游戏、体育媒体、出版或其他竞争激烈的数字行业有经验者优先。
- 对 AI 驱动搜索和新兴 SEO 趋势充满好奇。
个人特质
- 好奇心强，渴望学习。
- 高度有条理。
- 适应快节奏的工作环境。
- 数据驱动型。
- 有责任心。
查看英文原文
About the Role
FairPlay Sports Media is looking for an Organic Performance Executive to join our Audience team, supporting the delivery of organic growth across our English-speaking markets, primarily the UK and US.
Reporting directly to the Senior Organic Performance Manager, you'll play a key role in implementing SEO initiatives, monitoring performance, identifying opportunities for growth, and working closely with Content, Product and Engineering teams to improve organic visibility across Oddschecker.
This is an excellent opportunity for someone looking to develop their career within Organic Performance while working in one of the most competitive SEO environments in the industry.
Key Responsibilities
- Support the delivery of the organic growth strategy across the UK, US and English-speaking markets.
- Carry out keyword research and identify opportunities to increase organic traffic.
- Monitor organic performance using SEO and analytics tools.
- Perform technical SEO audits and identify optimisation opportunities.
- Work closely with Content teams to optimise existing content and support new content initiatives.
- Support Product and Engineering teams by raising SEO requirements and validating implementations.
- Monitor rankings, crawl health, indexing and Core Web Vitals.
- Support testing initiatives including A/B testing and SEO experiments.
- Assist with competitor analysis and market research.
- Work alongside the Digital PR team to support link acquisition initiatives.
- Produce regular SEO performance reports and dashboards.
- Stay up to date with Google algorithm updates and developments within AI search.
- Support optimisation across emerging AI-powered search experiences.
Skills & Experience
- Previous experience in SEO or Organic Performance.
- Good understanding of technical SEO fundamentals.
- Experience using Google Analytics 4 and Google Search Console.
- Familiarity with SEO tools such as Ahrefs, Semrush or Screaming Frog.
- Strong analytical mindset.
- Understanding of keyword research and content optimisation.
- Excellent attention to detail.
- Strong communication skills.
- Experience working within betting, gaming, sports media, publishing or another competitive digital industry would be highly desirable.
- Curiosity around AI-powered search and emerging SEO trends.
Personal Attributes
- Curious and eager to learn.
- Highly organised.
- Comfortable working in a fast-paced environment.
- Data-driven.
- Collaborative.
- Commercially aware.
- Passionate about SEO and organic growth
Mon to Fri – StandardOriginally posted on Himalayas