PPC专员
PPC Specialist
PPC 专家（Google Ads 与付费媒体）– 远程办公
远程 | 全职 | 美国工作时间
为我们的客户招聘
我们的客户是一家快速发展的多地点家庭服务公司，业务覆盖多个美国市场。他们正在寻找一位经验丰富的 PPC 专家，负责在 Google Ads、本地服务广告（LSA）、Meta 广告和落地页优化方面的付费媒体表现。
这是一个需要亲自参与的角色，适合喜欢管理大额广告预算、提升潜在客户生成表现并推动可衡量业务成果的人。
主要职责
Google Ads 与本地服务广告（LSA）
- 在多个地点管理 Google Ads MCC 账户
- 优化搜索活动、竞价策略、关键词和广告文案
- 管理并监控本地服务广告（LSA）的表现
- 进行搜索词分析和否定关键词管理
- 提高潜在客户数量同时降低每个潜在客户的成本
- 管理活动预算和表现节奏
落地页优化
- 管理和优化 Unbounce 落地页
- 对标题、表单、行动呼吁（CTA）和布局进行 A/B 测试
- 提升各服务区域和市场的转化率
- 创建新的地点特定和服务特定的落地页
绩效报告
- 制作每周和每月的付费媒体报告
- 跟踪：
- 每个潜在客户的成本（CPL）
- 每个预订工作的成本
- 转化率
- 广告支出回报率（ROAS）
- 识别表现趋势和优化机会
- 向管理层提供可操作的建议
Meta 广告（优先考虑）
- 管理 Facebook 和 Instagram 广告活动
- 建立和维护受众定向策略
- 支持潜在客户生成、互动和品牌认知活动
- 协作进行创意开发和测试
所需资格
- 3 年以上实际的 PPC 管理经验
- 强大的 Google Ads 经验，包括搜索广告和本地服务广告（LSA）
- 管理多地点或特许经营账户的经验
- 使用 Google Ads MCC 结构的经验
- 使用落地页平台如 Unbounce 或 Instapage 的经验
- 能够管理大额月度广告预算
- 强大的分析和报告能力
- 能够发现问题、制定解决方案并独立执行改进
优先资格
- 家庭服务、管道、暖通空调（HVAC）、屋顶、修复或其他类似行业经验
- 使用 Google 商业资料（GBP）的经验
- 熟悉电话追踪平台如 CallRail 或 CallTrackingM
查看英文原文
PPC Specialist (Google Ads & Paid Media) – Remote
Remote | Full-Time | U.S. Hours
Hiring for Our Client
Our client is a rapidly growing multi-location home services company operating across multiple U.S. markets. They are seeking an experienced PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization.
This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results.
Key Responsibilities
Google Ads & Local Services Ads (LSA)
- Manage Google Ads MCC accounts across multiple locations
- Optimize Search campaigns, bidding strategies, keywords, and ad copy
- Manage and monitor Local Services Ads (LSA) performance
- Conduct search term analysis and negative keyword management
- Improve lead volume while reducing cost per lead
- Manage campaign budgets and performance pacing
Landing Page Optimization
- Manage and optimize Unbounce landing pages
- Conduct A/B testing on headlines, forms, CTAs, and layouts
- Improve conversion rates across service areas and markets
- Build new location-specific and service-specific landing pages
Performance Reporting
- Create weekly and monthly paid media reports
- Track:
- Cost Per Lead (CPL)
- Cost Per Booked Job
- Conversion Rate
- ROAS
- Identify performance trends and optimization opportunities
- Provide actionable recommendations to leadership
Meta Ads (Preferred)
- Manage Facebook and Instagram advertising campaigns
- Build and maintain audience targeting strategies
- Support lead generation, engagement, and awareness campaigns
- Collaborate on creative development and testing
Required Qualifications
- 3+ years of hands-on PPC management experience
- Strong Google Ads experience including Search and Local Services Ads (LSA)
- Experience managing multi-location or franchise-style accounts
- Experience with Google Ads MCC structures
- Experience using landing page platforms such as Unbounce or Instapage
- Comfortable managing large monthly advertising budgets
- Strong analytical and reporting skills
- Ability to identify issues, develop solutions, and execute improvements independently
Preferred Qualifications
- Home services, plumbing, HVAC, roofing, restoration, or similar industry experience
- Experience with Google Business Profile (GBP)
- Familiarity with call tracking platforms such as CallRail or CallTrackingMetrics
- Experience with pay-per-lead platforms
- Basic HTML/CSS knowledge
- Experience leveraging AI tools and marketing automation platforms
What Success Looks Like
- Increased lead volume across multiple markets
- Reduced cost per lead and cost per booked job
- Strong budget management and allocation decisions
- Continuous testing and optimization of campaigns and landing pages
- Data-driven recommendations that improve overall marketing performance
Ideal Candidate
- Proactive and highly accountable
- Comfortable managing multiple campaigns and markets simultaneously
- Strong problem-solving mindset
- Results-oriented and data-driven
- Continuously learning and adapting to platform updates
- Thrives in a fast-growing environment
Originally posted on Himalayas