高级生命周期营销经理
Senior Lifecycle Marketing Manager
关于Wander
Wander正在重塑价值超过1000亿美元的短期租赁行业。我们精心打造每一位客人体验的每个方面，从我们的智能住宅到直观的预订平台。我们的使命是帮助人们找到他们的幸福之地，我们的愿景是创造让人们体验世界的基础设施。
高级生命周期营销经理
WanderOS
想要打造酒店科技领域增长最快的平台背后的留存引擎吗？我们正在寻找一位高级生命周期营销经理加入WanderOS，负责在我们平台上运营业务的物业经理和度假租赁运营商的整个客户旅程。如果你对将原始客户数据转化为真正推动业务增长的活动充满热情，那么让我们聊聊吧。
关于WanderOS
WanderOS是Wander为酒店运营商打造的平台：一个优化转化的网站构建器、自动化的客人营销、AI驱动的分销以及一键式PMS集成，所有功能都在一个地方。我们已经在为全国的物业管理公司提供支持，并帮助运营商解锁大量的直接预订收入，而我们才刚刚开始。
我们是一支小而精的高水准团队，行动迅速并打造我们自豪的产品。我们的使命：构建基础设施，让主人和客人在任何地方都能轻松感受到家的氛围。
职位描述
作为我们的高级生命周期营销经理，你将全程负责客户的旅程，从物业经理注册的那一刻起，经过入职、激活、参与、扩展和留存。你将建立自动化活动、细分和信息传递，将新注册用户转变为积极参与、忠诚且长期的客户。这个角色高度跨职能且可衡量：你将与产品、销售、客户成功和增长营销紧密合作，你的影响将体现在最重要的数据中：激活率、留存率、扩展收入和流失率。
你会做什么
- 负责WanderOS客户旅程中的整个生命周期营销策略：入职、激活、参与、留存、扩展和挽回。
- 使用我们的营销自动化/CRM系统构建、启动并持续优化自动化电子邮件、应用内消息和短信活动。
- 根据客户行为、产品使用情况和生命周期阶段进行细分和个性化信息传递。
- 与产品、销售和客户成功团队合作，发现关键的生命周期节点并制定推动激活和降低流失率的活动。
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About Wander
Wander is revolutionizing the $100B+ short-term rental industry. We curate every aspect of the guest experience, from our smart homes to our intuitive booking platform. Our mission is to help people find their happy place, and our vision is to create the infrastructure for people to experience the world.
Senior Lifecycle Marketing Manager
WanderOS
Want to build the retention engine behind one of hospitality tech's fastest-growing platforms? We're looking for a Senior Lifecycle Marketing Manager to join WanderOS and own the entire customer journey for the property managers and vacation rental operators who run their business on us. If turning raw customer data into campaigns that actually move the needle gets you fired up, let's talk.
About WanderOS
WanderOS is Wander's platform for hospitality operators: a conversion-optimized website builder, automated guest marketing, AI-powered distribution, and one-click PMS integrations, all in one place. We're already powering property management companies across the country and helping operators unlock serious direct-booking revenue, and we're just getting started.
We're a small, high-craft team that moves fast and builds things we're proud of. Our mission: build the infrastructure that makes it effortless to feel at home anywhere, for hosts and guests alike.
The Role
As our Senior Lifecycle Marketing Manager, you'll own the customer journey end to end, from the second a property manager signs up through onboarding, activation, engagement, expansion, and retention. You'll build the automated campaigns, segmentation, and messaging that turn brand-new sign-ups into engaged, loyal, long-term customers. This role is highly cross-functional and refreshingly measurable: you'll partner closely with Product, Sales, Customer Success, and Growth Marketing, and your impact will show up in the numbers that matter most: activation rate, retention, expansion revenue, and churn.
What You'll Do
- Own lifecycle marketing strategy across the full WanderOS customer journey: onboarding, activation, engagement, retention, expansion, and win-back.
- Build, launch, and continuously optimize automated email, in-app, and SMS campaigns using our marketing automation / CRM stack.
- Segment and personalize messaging based on customer behavior, product usage, and lifecycle stage.
- Partner with Product, Sales, and Customer Success to spot key lifecycle moments and build campaigns that drive activation and crush churn.
- Run sharp A/B tests across subject lines, content, timing, and channel to keep leveling up performance.
- Build and maintain dashboards for the KPIs that matter: activation rate, retention, net revenue retention, churn, and LTV.
- Collaborate on onboarding content and in-product messaging that gets property managers hooked on the features that matter most.
- Own and evolve the lifecycle marketing tech stack, including integrations between the CRM/ESP and product data.
What We're Looking For
- 5+ years in lifecycle, CRM, or retention marketing, ideally at a B2B SaaS company.
- Hands-on chops with a marketing automation / lifecycle platform (Customer.io, Braze, Iterable, HubSpot, or similar).
- Strong analytical instincts: you're comfortable pulling and interpreting data (SQL a plus) to segment audiences and prove impact.
- A track record of building campaigns that measurably moved activation, retention, or expansion metrics.
- Excellent, persuasive writing: you craft messaging that sounds human, not robotic.
- A self-starter who thrives in a fast-moving, high-craft team.
Nice to Haves
- Experience in proptech, hospitality, travel, or vacation rentals.
- Experience marketing to SMB or mid-market operators rather than consumers.
- Familiarity with property management systems (PMS) or similar operator-facing software.
Compensation
Market rate for a Series B startup and the Senior Lifecycle Marketing Manager title. Remote (United States).
Why Wander
Join a small, high-craft team in building genuinely category-defining hospitality technology, with real traction already (10,000+ properties, $80M+ in bookings facilitated) and a huge runway still ahead.
Originally posted on Himalayas