REMOTE: Lifecycle Marketing Manager
生命周期营销经理的角色是管理全球行业营销活动，以及在公司创业计划中管理客户参与和沟通。与外部机构和内部利益相关者合作开发包括但不限于：付费媒体，电子邮件营销，事件营销和/或销售启动 （进出）.主要职责和责任 在公司创业云方案中建立客户参与与通信项目，如个人/虚拟活动，研讨会，年度会议，奖项程序，上网和持续培养活动并解锁新的策略。通过讲故事，证词和推计划建立成功的客户宣传和忠诚度。-不断监测和衡量成功，定期报告数据驱动的见解，并利用这些见解来增强战略。理想资格为生命周期营销经理：- 学士学位或相等实践经验。- 至少5年以上事件管理经验。具有经验，在 CRM 系统 （SFDC,动态等）,营销自动化和电子邮件营销方面有经验。具有能力同时优先管理多项项目的能力，并完成多个项目；需要的资格技能/能力和知识。拥有从前公司获得的 B2B SaaS 经验，最好担任生命周期营销经理角色。对云 SaaS 平台，数据分析解决方案以及/或零售，制造和金融等行业热爱。项目管理 - 能够管理优先事项，设定和满足最后期限，同时保持多个同步项目的准确性和质量，并管理预算。书面和口头沟通技能 - 能明确传达想法，项目状况以及见解和学习的能力。解决问题和创造性的思维能力 - 通过有限监督来管理项目障碍的能力。人际技能 - 与同事建立和维持关系的能力。独立工作 - 做出建议和决策的能力
查看英文原文
This role of Lifecycle Marketing Manager is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program, The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media, email marketing, event marketing and/or sales enablement (inbound & outbound).
MAJOR DUTIES AND RESPONSIBILITIES
Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics
-Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs.
-Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy.
Ideal Qualifications for Lifecycle Marketing Manager:
-Bachelor's degree or equivalent practical experience.
-At least 5+ years of event management experience.
-Excellent written and presentation skills.
-Customer Marketing via Marketo or similar tools.
-Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies
-Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data
-Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing
-Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Has B2B SaaS experience from previous companies, preferably in a Lifecycle Marketing Manager role.
Is passionate about Cloud SaaS platforms, data analytics solutions and / or industries such as retail, manufacturing and finance.
Project management - ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables.
Written and verbal communication skills - ability to clearly convey ideas, project status, and insights and learnings.
Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight.
Interpersonal skills - ability to to build and maintain relationships with colleagues.
Work independently - ability to make recommendations and decisions autonomously.
Formal presentation skills - ability to present to all levels of management.
Strong attention to detail - ability to execute at a granular level while thinking strategically.
Related Work Experience
At least 6+ years of work experience
4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries.
2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.
Education
Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience
Must Haves:
Must be able to work in a fast-paced environment matrix organization
Must have worked in Startup
Must have program and project management skills
Must be self-motivated, passionate about Marketing and Demand Generation
Must be a team player who enjoys learning and growing
Experience in Marketo and Salesforce.com is preferred.
Compensation Range: $70,000 – $120,000 annually
This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.
Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.
This role may also be eligible for performance bonuses, and a comprehensive benefits package.
Salary: $70,000 – $120,000 annuallyOriginally posted on Himalayas