需求生成协调员,客户营销
Demand Generation Coordinator, Customer Marketing
Elastic,搜索人工智能公司,让每个人都能实时利用所有数据找到他们需要的答案——释放企业和个人的潜力。Elastic 搜索人工智能平台被超过 50% 的财富 500 强企业使用,将搜索的精准性与人工智能的智能相结合,使每个人都能加速实现关键成果。通过利用所有结构化和非结构化数据——更有效地保障和保护隐私信息——Elastic 基于云的完整解决方案,涵盖搜索、安全和可观测性,帮助组织实现人工智能的承诺。
#### **职位简介**
Elastic 正在努力让数据为所有人服务,我们最大的增长来自现有客户群。随着购买行为的变化,我们正在重新思考客户营销如何在整个客户生命周期中生成和增长销售线索,从最初的上手到长期扩展。
我们正在招聘一名 **客户营销需求生成协调员**。该职位将负责在各种付费和自有渠道上创建和管理针对现有客户的活动,这是 Elastic 重要的增长来源。
这是一个以交付为导向的职位,适合能够快速上手并推动结果的人。向客户续约营销总监汇报,你将构建并执行整合活动,目标是在我们的全球客户群中促进采用、扩展和续约,同时将人工智能作为你 GTM 策略的核心部分。
#### **你将负责的工作**
- **执行整合的需求生成活动:** 通过电子邮件、付费媒体、网络研讨会、研讨会和 ABM 渠道,为每个客户生命周期阶段构建整合活动
- **负责整个活动的交付:** 规划、构建、执行、优化和报告客户营销和续约活动,从头到尾对项目交付负责
- **跨职能合作:** 与产品营销、内容、邮件、营销运营以及续约和销售团队合作,以有效执行活动
- **利用遥测信号进行扩展:** 将产品和使用信号转化为指导性的活动,向正确的客户传递正确的信息
- **将人工智能融入你的工作流程:** 使用人工智能工具简化项目的运行方式,从构建目标受众和撰写内容到检测信号和优化活动
- **追踪实际影响**
查看英文原文
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
#### **What is The Role**
Elastic is on a mission to make data work for everyone, and some of our biggest growth is inside our existing customer base. As buying behaviour evolves we're rethinking how Customer Marketing generates and grows pipeline throughout the entire customer lifecycle, from initial onboarding to long-term expansion.
We're hiring a **Demand Generation Coordinator, Customer Marketing**. This person will create and manage campaigns across various paid and owned channels that focus on existing customers, an important source of growth for Elastic.
This is a delivery-oriented role suited to someone ready to ramp quickly and drive results. Reporting to the Director of Customer Renewals Marketing, you'll build and run integrated campaigns with a goal of growing adoption, expansion, and renewals within our global customer base, all while making AI a core part of your GTM strategy.
#### **What You Will Be Doing**
- **Deliver Integrated demand generation campaigns:** Build integrated campaigns for every stage of the customer lifecycle by leveraging email, paid media, webinars, workshops, and ABM channels
- **Own end-to-end campaign delivery:** Plan, build, execute, optimize, and report on customer marketing and renewal campaigns, taking ownership of program delivery from start to finish
- **Partner cross-functionally:** Engage with Product Marketing, Content, Email, Marketing Operations, and the Renewals and Sales teams to deliver effective campaigns
- **Use telemetry signals to scale:** Translate product and consumption signals into prescriptive campaigns that reach the right customers with the right message
- **Make AI part of your default workflow:** Apply AI tools to streamline how programs are run, from building target audiences and drafting content to detecting signals and optimizing campaigns.
- **Track real impact:** Set up measurement on your programs, dig into the numbers, drive meaningful business results
- **Focus on outcomes, not process:** Communicate campaign and program status to owners and stakeholders, keep optimizing and improving GTM initiatives
#### What You Bring
- 3+ years working in integrated demand generation or in lifecycle marketing within a B2B software environment.
- Solid background in email marketing building lifecycle nurture and trigger programs
- Bonus if you have experience with scaled ABM programs and Demandbase or equivalent ABM tool, and with automation and CRM tools (Marketo, Salesforce)
- A history of owning programs end to end, from initial build through final reporting
- At ease with data, able to build campaign reporting and drive proactive optimizations
- A bias towards execution, you fail fast, get things done, and thrive in ambiguity
- Genuinely integrate AI in your day-to-day work, whether you've already built automated or AI-assisted workflows or are clearly heading in that direction and you view AI as a power multiplier
- Highly responsive and collaborative, with the ability to communicate program status and performance clearly across teams
#LI-JM5
Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below.
These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.
The typical starting salary range for this role is:
$68,200—$107,900 CAD
### **Additional Information - We Take Care of Our People**
As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.
We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [candidate_accessibility@elastic.co](mailto:candidate_accessibility@elastic.co). We will reply to your request within 24 business hours of submission.
Applicants have rights under Federal Employment Laws, view posters linked below: [Family and Medical Leave Act (FMLA)](https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf) Poster;[Pay Transparency Nondiscrimination Provision](https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf) Poster; [Employee Polygraph Protection Act (EPPA)](https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppabw.pdf) Poster and [Know Your Rights](https://www.dol.gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088_EEOC_KnowYourRights.pdf) (Poster)
Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.
Please see [here](https://www.elastic.co/legal/applicant-privacy-statement) for our Privacy Statement.