账户专员 - 北苏格兰(皮肤科)
Account Specialist - North Scotland (Dermatology)
关于艾伯维
艾伯维的使命是发现并提供创新药物和解决方案,解决当前严重的健康问题,并应对未来的医疗挑战。我们致力于在多个关键治疗领域,包括免疫学、肿瘤学和神经科学,以及我们的Allergan Aesthetics产品组合中的产品和服务,对人们的生活产生显著影响。有关艾伯维的更多信息,请访问我们的网站 www.abbvie.co.uk。关注我们在LinkedIn、Facebook、Instagram、X和YouTube上的账号。
作为关键利益相关者的直接联系人,传达价值主张;是场内品牌策略的主要执行者。在建立客户关系的同时,根据强大的账户计划最大化机会。
客户销售与关系管理;
· 推动销售——负责目标医疗保健专业人员(HCP)的客户互动,反映客户偏好,利用可用内容和多种互动渠道
· 根据区域计划制定符合品牌策略的SMART会前目标
· 有效处理异议或担忧。在每次销售拜访中始终以有影响力的方式开启讨论,获得逻辑合理的结果和行动号召
· 与客户建立同行间的关系,促进富有成效的讨论并挑战现状
· 教育医疗提供者、其他相关决策者和附属医疗专业人员
· 识别并培养疾病状态专家,建立与区域计划一致的倡导关系
持续努力获取市场情报;
· 组织和管理利益相关者会议
· 将艾伯维的价值主张与分配给医生或其他利益相关者的竞争对手区分开来
· 具备良好的沟通技巧,能够根据客户洞察调整风格
临床和市场知识发展;
· 深入了解产品及其在本地NHS医疗经济中的位置
· 能够在NHS生态系统中克服障碍并识别协作成果的机会
· 分享最佳实践以提升我们的业务成功
· 主动发起、开发和实施增长计划,以在当前职位上发展并为未来机会做好准备
· 展示对疾病、产品、市场和竞争情报的深入了解
· 对多利益相关者环境有深入理解
区域管理;
· 持续分析销售报告(CRM等),并叠加现场情报以进行调整
查看英文原文
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.co.uk. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Be the direct contact for key stakeholders to communicate the value proposition; be the main executor of the infield brand strategy. Develop customer relationships whilst maximising opportunities based on strong account plans.
Customer selling and relationship management;
· Drive Sales – Own the customer engagement for target HCPs across channels, to reflect customer preferences, leveraging available content and multiple engagement channels
· Develops SMART pre call objectives in line with territory plans and aligned to brand strategy.
· Effectively handles objections or concerns. Consistently opens the discussion with impact, gains a logical, reasonable call to action/close on every sales call.
· Develops a Peer-to-Peer relationship with customers to foster productive discussions and challenge status quo
· Educates medical providers, other relevant decision makers and affiliated healthcare professionals.
· Identifies & develops disease state experts building advocacy aligned to territory plan.
Continuously strive to gain market intelligence;
· Organises and manages stakeholder meetings
· Differentiates AbbVie's value proposition to physicians or other stakeholders assigned from any competitors
· Strong communication skills, ability to flex style based on customer insights
Clinical and Market Knowledge Development;
· Deep understanding of the product and its place within the local NHS healthcare economy
· Ability to navigate NHS ecosystem barriers & identify opportunities to deliver collaborative results
· Shares best practice to enhance our business success
· Proactively initiates, develops and implements a growth plan to develop in current position and prepare for future opportunities
· Demonstrates in depth disease, product, market and competitive intelligence expertise
· Has a deep understanding of the multi-stakeholder environment
Territory Management;
· Continuously analyses sales reports (CRM etc.) and overlays field intelligence to adapt the territory plan
· Collaborates closely with medical and market access colleagues to support customer needs and implement regional/national programs
· Develops a business plan for own territory in line with brand strategy
· Effectively targets and tracks resources to maximise sales opportunities.
· Adheres to industry and AbbVie compliance requirements.
- Must have proven pharmaceutical sales success
- Strong communication and customer engagement skills, ability to challenge status quo
- Solutions focused, positive attitude is a must
- Strategic mindset and data analytics proficiency to enable data-driven decision-making
- Excellent team player
- Experience within Immunology and/ or specialty secondary care would be advantageous, but not essential
- BEHAVIOURS
- Strong commitment to achieve higher results and goals, even when faced with obstacles or setbacks, a strong work ethic.
- Thrives in an environment with “challenging” situations and customers
- Possesses excellent customer engagement skills to build, develop, and maintain internal and external partnerships
- Has a solution-focused approach, resilience, and a positive attitude.
- Courage, curiosity and self-awareness are essential.
- A passion for experimentation to identify new opportunities for growth and improvement.
- A fearless attitude to experiment new communication approaches and message delivery techniques
- OTHER REQUIREMENTS
- ABPI qualified
- Full driving license
AbbVie's UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html