Freelance Copywriter
公司简介：普布利基斯集团是全球第二大通信集团，市场营销，沟通和数字业务转型领域的领导者。作为营销与数字业务变革交叉点上的平台，通过创造力和技术的炼金术驱动，Publixies 集团建立在"一个力量"上。普布利奇斯集团为其客户提供了四个解决方案枢纽中的10万人才专业知识的无访问：创意与 Publicis 通信 （普布利西斯世界，萨塔奇和萨塔奇，莱奥伯内特，BBH,马塞尔，费隆，MSL,普罗迪吉亚斯）,媒体服务与 Publixies Media (星际电台，禅思，火花造厂，蓝色449,表现，数字化业务转型与 Publicis.Sapient 以及健康和健康沟通与 Publish Health.Publicus 集团的机构遍及全球100多个国家。概述 一名抄写员是有能力在创造性思考和复制工作的人员。他/她负责为破解创造性的想法和复制执行贡献创意挑战。编辑员通常与艺术总监密切合作，并对视觉元素有很多贡献。责任。基于作文师的创意者也作为各自团队中的其项目副本领导。如果需要的话，与规划功能一起工作，以帮助揭示围绕创造性挑战的深层行为和情感需求，从而帮助塑造研究转化为激发创造性的概念开发和想法生成的大小见解。· 合作和领导包括艺术总监，视觉设计师，UX 设计师，作家，制片人，摄影师，技术人员以及工作室/制作 （印刷，视频，在线）等多学科团队。· 与创意团队的其他成员一起构思视觉和复印想法。· 写作并呈现各种副本选择，这些可以作为故事板向客户介绍。·修改对客户和竞选目标都满意的副本。· 监督其各自项目生产阶段。·负责检查广告内容。·负责收取客户简报和基因。
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Company Description
Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
Overview
A copywriter is a creative staff member who is competent in creative thinking and copywriting. He/she is responsible for contributing creative ideas and copywriting executions to crack creative challenges. They mainly deliver the words and verbal content that accompanies the visual elements. Copywriters usually work in close partnership with art directors and have lots of input to the visual elements.
Responsibilities
A copywriter-based creative also serves as the copy lead for his/her respective projects in their respective teams.
Working alongside the planning function, if called for, to help uncover deep behavior and emotional needs surrounding a creative challenge to help shape the translation of research into macro insights that ignite creative concept development and idea generation. Develop concepts and experience plans in a manner that is relevant to the brief, brand, and market needs while communicating the magic through a story.
- Collaborating and leading multidisciplinary teams including art directors, visual designers, UX designers, writers, producers, videographers, technologists, and studio/production (print, video, online).
- Brainstorming visual and copy ideas with other members of the creative team.
- Writing and presenting various copy options, which may be presented to the client as a storyboard.
- Modifies copy that satisfies both the client’s and the campaign's objectives.
- Oversees the production phase of his/her respective project.
- Accountable for checking all content being advertised.
- Responsible for taking a client’s brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles, and scripts.
- Works on multiple projects.
- Works well under pressure.
- Collaboration and creation works related to content across multiple digital platforms would be your main responsibility as a Copywriter.
- To fulfill the role, which requires close working with your Senior Digital Copywriter and Senior Account Executives.
- There are some specific editorial guidelines that you will need to notice as well.
Qualifications
- Worked as a copywriter for 1 year or as a content writer.
- An interest in capturing and telling exceptional stories of people.
- A personal purpose of making human-centered work.
- Highly creative and imaginative.
- Has good written and interpersonal skills.
- An eye for detail.
- Have an interest in social media, digital platforms, popular culture, and new advertising trends and techniques.
- Love various forms of writing.
- An off-beat perspective and the courage to look at challenges from unusual angles.
- A sense of childlike optimism, with a bias towards making something real versus just talking about it.
- A love for designing experiences that will actually matter and impact the lives of people.
Additional Information
Publicis Groupe
Publicis Groupe is one of the largest communications groups in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs:
- Creative: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious)
- Media Services: Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas)
- Digital Business Transformation: Publicis Sapient
- Health & Wellness Communications: Publicis Health
Publicis Groupe’s agencies are present in over 100 countries around the world.
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Originally posted on Himalayas